The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Direct Marketing
Points: 50.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Data Visualization
Points: 50.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Use of Smart Devices & Voice Assistants
Points: 50.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Editorial / Books
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Promotional / Collateral Items
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Data Visualization / Static or Dynamic
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Spatial Design / Experiential & Immersive
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Utility
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue
Category: Utility / E-Commerce
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue
Category: Physical Product & Mobile Integration
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Craft / Use of Technology
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Social Post / Campaign
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Social Post / Real-time Response
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Innovation in Social Media
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Out of Home / Billboards & Transit
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Direct Marketing
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Digital / Use of Technology
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Innovation in Health & Wellness
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Online Advertising / Display Ads
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Digital Experiential / Interactive Digital Installations
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Craft / Use of Technology
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Innovation in Interactive
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Craft / Use of Sound
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Data Visualization
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: UX / UI / Utility
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Use of Smart Devices & Voice Assistants
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Creative Use of Data / Storytelling
Points: 25.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio
Category: Creative Use of Data / Social Media
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Integrated Digital & Physical Product
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Promotional Items / Booklets & Brochures
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Art Direction
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Art Direction
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio
Category: Physical Product & Mobile Integration
Points: 15.0
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Community Building
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Physical Items
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Art Direction
Points: 15.0
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Cultural Driver
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio
Category: Digital / Web & Mobile
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio
Category: Digital / Use of Technology
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio
Category: Innovation in Health & Wellness
Points: 15.0
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Integrated Branding Campaign
Points: 15.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Websites / Utility
Points: 15.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Immersive Spaces
Points: 15.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Innovation in Experiential
Points: 15.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: UX / UI / User Experience
Points: 15.0
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue
Category: Cross-Channel UX / UI / Digital / Physical
Points: 15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Best of Discipline Pencil
Points:
50.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Editorial / Books
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Promotional / Collateral Items
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Utility
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility / E-Commerce
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Physical Product & Mobile Integration
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Campaign
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Real-time Response
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Innovation in Social Media
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Online Advertising / Display Ads
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Digital Experiential / Interactive Digital Installations
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / Utility
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Wavio
Title:
See Sound
Category:
Creative Use of Data / Social Media
Award:
2020 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Promotional Items / Booklets & Brochures
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Physical Product & Mobile Integration
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Community Building
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Cultural Driver
Award:
2020 Cultural Driver Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Digital / Web & Mobile
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Integrated Branding Campaign
Award:
2020 Integrated Silver Pencil
Points:
15.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Websites / Utility
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / User Experience
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
