The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
The Open Door Project
Agency: FCBIndia Advertising LLP / Gurgaon + Cumulus / GURUGRAM Client: The Millennium School Category: Sustainable Development Goals
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Innovation in Print
Points: 2.0
An Unrepeatable Photograph?
Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia Client: Trapa Chocolates Category: Innovation in Print
Points: 2.0
Video Call Art
Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Posters / Campaign
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Newspaper / Campaign
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Creative Use of Data / Real-Time
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Storytelling
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Targeting
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Single Country or Region / Non-Profit / Charity
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Creative Effectiveness / Non-Profit / Charity
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Health & Wellness
Points: 2.0
TOILET BOOKS
Agency: AREA 23, An FCB Health Network Company / New York Client: Synergy Pharmaceuticals Category: Print / Pharma
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Print / Health & Wellness
Points: 2.0
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Digital / Use of Technology
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Direct Marketing
Points: 2.0
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Experiential / Immersive / Events
Points: 2.0
Poulehouse
Agency: Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris Client: Poulehouse Category: Craft - Animation / Single
Points: 2.0
Boys Do What Men Teach Them
Agency: HelloFCB+ / Cape Town Client: City of Cape Town Category: Craft - Direction / Campaign
Points: 2.0
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg Client: Coca-Cola Company Category: Integrated PR Campaign
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Current Event Response
Points: 2.0
An Unrepeatable Photograph?
Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia Client: Trapa Chocolates Category: Current Event Response
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Reputation Management
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Brand Voice
Points: 2.0
The egg which doesn't kill the chicken
Agency: Brand Station / Paris + WIZZ / Paris Client: Poulehouse Category: Visual & Audio Craft / Animation
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
YOU-turn
Agency: FCB / Toronto Client: Responsible Gambling Council Category: Use of Smart Devices & Voice Assistants
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Craft / Use of Sound
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Use of Technology
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Responsive Environments
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Events / Stunts / Competitions
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Events / Stunts / Competitions
Points: 2.0
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA Client: AFRICA HEALTH PLACEMENTS Category: Craft / Writing - Single
Points: 2.0
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA Client: AFRICA HEALTH PLACEMENTS Category: Broadcast / Single
Points: 2.0
Raven Mail
Agency: FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago Client: Chicago Humanities Festival Category: Innovation in Out of Home
Points: 2.0
Stage Your Driveway
Agency: FCB / Toronto Client: BMW Category: Innovation in Out of Home
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential & Installations / Brand Installations
Points: 2.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Brand Installations
Points: 2.0
Video Call Art
Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Billboards & Transit / Campaign
Points: 2.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Innovation in Mobile
Points: 2.0
YOU-turn
Agency: FCB / Toronto Client: Responsible Gambling Council Category: Innovation in Mobile
Points: 2.0
YOU-turn
Agency: FCB / Toronto Client: Responsible Gambling Council Category: Applications
Points: 2.0
Pioneers
Agency: FCB MEXICO / Mexico City + Beiersdorf / Hamburg + Primo / Argentina Client: Beiersdorf Category: Online Films & Video / Long Form - Single
Points: 2.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Points: 2.0
Raven Mail
Agency: FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago Client: Chicago Humanities Festival Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Websites & Mobile
Points: 2.0
Client:
The Millennium School
Title:
The Open Door Project
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
Trapa Chocolates
Title:
An Unrepeatable Photograph?
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
VOO Telecom
Title:
Video Call Art
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Newspaper / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Single Country or Region / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Synergy Pharmaceuticals
Title:
TOILET BOOKS
Category:
Print / Pharma
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Print / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Experiential / Immersive / Events
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Poulehouse
Title:
Poulehouse
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
City of Cape Town
Title:
Boys Do What Men Teach Them
Category:
Craft - Direction / Campaign
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Coca-Cola Company
Title:
The Phonetic Can
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Trapa Chocolates
Title:
An Unrepeatable Photograph?
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Poulehouse
Title:
The egg which doesn't kill the chicken
Category:
Visual & Audio Craft / Animation
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Wavio
Title:
See Sound
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
BMW
Title:
Stage Your Driveway
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Craft / Writing - Single
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Broadcast / Single
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Chicago Humanities Festival
Title:
Raven Mail
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
BMW
Title:
Stage Your Driveway
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
VOO Telecom
Title:
Video Call Art
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Innovation in Mobile
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Innovation in Mobile
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Beiersdorf
Title:
Pioneers
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Chicago Humanities Festival
Title:
Raven Mail
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
