The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
Long Term
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society
Category: Penta Pencil
Points: 150.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Best of Pharma
Points: 90.00
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal
Category: Editorial / Books
Points: 45.00
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal
Category: Craft / Illustration
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Experiential / In-Person Events
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.00
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society
Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
A Song For Every CMO - Mastercard
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Data
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association
Category: NFTs
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Digital Installations / Interactive & Immersive
Points: 45.00
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Craft / Art Direction
Points: 45.00
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics
Category: Craft / Art Direction
Points: 45.00
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Film
Points: 45.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Craft / Use of Technology
Points: 45.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Innovation & Transformation / Innovation in Pharma
Points: 45.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Digital Product / Promotional
Points: 45.00
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal
Category: Booklets / Books / Brochures
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Spatial Design / Experiential & Immersive
Points: 21.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.00
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Multicultural Impact
Points: 21.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Events / Hybrid
Points: 21.00
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association
Category: Ecommerce
Points: 21.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Experiential & Immersive
Points: 21.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Experiential & Installations / Brand Installations
Points: 21.00
Beyond Words
Agency: Area 23, an IPG Health Company / New York
Client: Keylu
Category: Online & Mobile
Points: 21.00
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim
Category: Craft / Art Direction
Points: 21.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Craft / Use of Technology
Points: 21.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 21.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 21.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Online & Mobile Video / Online-only Video - Series
Points: 21.00
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics
Category: Promotional Items
Points: 21.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Online & Mobile
Points: 21.00
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim
Category: Craft / Art Direction
Points: 21.00
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim
Category: Experiential / Immersive / Events
Points: 21.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 21.00
Dream Drop
Agency: FCB / Toronto
Client: Lotto Max
Category: Physical Products & Apparel
Points: 21.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Digital Design
Points: 9.00
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Craft / Animation
Points: 9.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Social Post / Single Platform Series
Points: 9.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Active Engagement / Call to Action
Points: 9.00
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Brand Partnerships
Points: 9.00
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Brand Partnerships
Points: 9.00
Client:
Canadian Down Syndrome Society
Title:
Long Term
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Best of Pharma
Award:
2023 Pharma Best of Discipline Pencil
Points:
90.00
Client:
Penguin Random House Portugal
Title:
Portuguese (Re)Constitution
Category:
Editorial / Books
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Penguin Random House Portugal
Title:
Portuguese (Re)Constitution
Category:
Craft / Illustration
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential / In-Person Events
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Canadian Down Syndrome Society
Title:
The Mindsets Paper
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Spotify Advertising
Title:
A Song For Every CMO - Mastercard
Category:
Custom Content
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Award:
2023 Creative Use of Data Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Digital Installations / Interactive & Immersive
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Craft / Art Direction
Award:
2023 Pharma Gold Pencil
Points:
45.00
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Craft / Art Direction
Award:
2023 Pharma Gold Pencil
Points:
45.00
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Film
Award:
2023 Pharma Gold Pencil
Points:
45.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Craft / Use of Technology
Award:
2023 Pharma Gold Pencil
Points:
45.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Innovation & Transformation / Innovation in Pharma
Award:
2023 Pharma Gold Pencil
Points:
45.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Digital Product / Promotional
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
Penguin Random House Portugal
Title:
Portuguese (Re)Constitution
Category:
Booklets / Books / Brochures
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Spatial Design / Experiential & Immersive
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Multicultural Impact
Award:
2023 Cultural Driver Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Immersive
Award:
2023 Creative Use of Data Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Keylu
Title:
Beyond Words
Category:
Online & Mobile
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Craft / Use of Technology
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Award:
2023 Interactive & Mobile Craft Silver Pencil
Points:
21.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Promotional Items
Award:
2023 Pharma Silver Pencil
Points:
21.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Online & Mobile
Award:
2023 Pharma Silver Pencil
Points:
21.00
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Award:
2023 Pharma Silver Pencil
Points:
21.00
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Experiential / Immersive / Events
Award:
2023 Pharma Silver Pencil
Points:
21.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Silver Pencil
Points:
21.00
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Silver Pencil
Points:
21.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Digital Design
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Craft / Animation
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
