The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser
Category: Artist / Brand Collaboration
Points: 3.00
Rainbow Deposits
Agency: FCB / Toronto + UM Media / Toronto + I Am Static / Toronto
Client: Bank of Montréal
Category: Mobile Applications
Points: 3.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Audio Craft / Sound
Points: 3.00
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Visual Craft / Animation
Points: 3.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Creative Use of Data
Points: 3.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: UX / UI / User Experience / CX / DX
Points: 3.00
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim
Category: Promotional Items
Points: 3.00
Placeb'eau
Agency: Happiness / an FCB alliance / Brussels
Client: SPA
Category: Promotional Items
Points: 3.00
Reduce the Ride
Agency: Happiness / an FCB alliance / Brussels
Client: D'Ieteren / Husk
Category: Public Relations
Points: 3.00
Sobercoins
Agency: Happiness / an FCB alliance / Brussels
Client: City of Balen
Category: Public Relations
Points: 3.00
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Utility
Points: 3.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Sustainable Development Goals
Points: 3.00
The Billboard Is Yours To Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society
Category: Storytelling
Points: 3.00
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Social Media
Points: 3.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Brand Partnerships
Points: 3.00
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser
Category: Events / In-Person
Points: 3.00
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Craft / Use of Technology
Points: 3.00
Hurt People, Hurt People.
Agency: Romance Films / Cape Town + FCB Africa / Cape Town
Client: Western Cape Government
Category: Casting
Points: 3.00
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 3.00
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Animation / Series
Points: 3.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Low Budget
Points: 3.00
Through My Eyes
Agency: FCB New Zealand / Auckland + MBM
Client: Waka Kotahi
Category: Cinema Advertising
Points: 3.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Online-only Films & Video / Varying Length Series
Points: 3.00
Through My Eyes
Agency: FCB New Zealand / Auckland
Client: Waka Kotahi
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim
Category: Craft / Art Direction
Points: 3.00
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim
Category: Integrated Campaign
Points: 3.00
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics
Category: Integrated Campaign
Points: 3.00
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim
Category: Film
Points: 3.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Experiential / Immersive / Events
Points: 3.00
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc.
Category: Craft / Art Direction
Points: 3.00
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc.
Category: Print
Points: 3.00
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Online Community Platform / Use of Existing Platform
Points: 3.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Utility
Points: 3.00
Uninterrupted Stories
Agency: Neon, an IPG Health Company / New York
Client: Safe in Harm’s Way
Category: Social Channel / Single Platform
Points: 3.00
Reduce the Ride
Agency: Happiness / an FCB alliance / Brussels
Client: D'Ieteren / Husk
Category: Single Region or Market / CSR
Points: 3.00
Dream Drop
Agency: FCB / Toronto
Client: Lotto Max
Category: Single Region or Market / Consumer / Brand
Points: 3.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Popular Culture Impact
Points: 3.00
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society
Category: Multicultural Impact
Points: 3.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Digital & Online / Websites & Mobile
Points: 3.00
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Digital & Online
Points: 3.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Influencer Marketing / Multi-Channel
Points: 3.00
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade
Category: Multi-Region or Market / Consumer / Brand
Points: 3.00
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: User-Generated Content
Points: 3.00
NXT LVL
Agency: FCB / Toronto + UM Media / Toronto + OSO Audio / Toronto + Unified Content / Toronto
Client: Bank of Montréal
Category: Livestream
Points: 3.00
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association
Category: Craft / Illustration
Points: 3.00
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Bank of Montréal
Title:
Rainbow Deposits
Category:
Mobile Applications
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Audio Craft / Sound
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Visual Craft / Animation
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Use of Data
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
UX / UI / User Experience / CX / DX
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Promotional Items
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
SPA
Title:
Placeb'eau
Category:
Promotional Items
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
D'Ieteren / Husk
Title:
Reduce the Ride
Category:
Public Relations
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
City of Balen
Title:
Sobercoins
Category:
Public Relations
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Raça Magazine
Title:
Black Characters
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours To Take
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Canadian Down Syndrome Society
Title:
The Mindsets Paper
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Raça Magazine
Title:
Black Characters
Category:
Social Media
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Craft / Use of Technology
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Western Cape Government
Title:
Hurt People, Hurt People.
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Animation / Series
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Low Budget
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Waka Kotahi
Title:
Through My Eyes
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online-only Films & Video / Varying Length Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Waka Kotahi
Title:
Through My Eyes
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Integrated Campaign
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Integrated Campaign
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Film
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Experiential / Immersive / Events
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Extremity Preservation, Inc.
Title:
Endless Frictions
Category:
Craft / Art Direction
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Extremity Preservation, Inc.
Title:
Endless Frictions
Category:
Print
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Raça Magazine
Title:
Black Characters
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Safe in Harm’s Way
Title:
Uninterrupted Stories
Category:
Social Channel / Single Platform
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
D'Ieteren / Husk
Title:
Reduce the Ride
Category:
Single Region or Market / CSR
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Lotto Max
Title:
Dream Drop
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
Canadian Down Syndrome Society
Title:
The Mindsets Paper
Category:
Multicultural Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Raça Magazine
Title:
Black Characters
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Raça Magazine
Title:
Black Characters
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Bank of Montréal
Title:
NXT LVL
Category:
Livestream
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Craft / Illustration
Award:
2023 Design Merit Award
Points:
3.00
