The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Points: 100.0
Queen Mao
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Points: 25.0
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Online Films & Video / Music Videos
Points: 25.0
The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single
Points: 25.0
Dumb Ways To Die
Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Non-Broadcast / Short-form
Points: 25.0
Dumb Ways To Die
Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Points: 25.0
Nature Valley Trail View
Agency: McCann Erickson New York / New York Client: General Mills Category: Best Branded Content Channel / Single
Points: 25.0
Queen Mao
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
Points: 15.0
Athletes
Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Film / Documentaries - Shorts
Points: 15.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
Open Happiness
Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Points: 10.0
Nature Valley Trail View
Agency: McCann Erickson / New York Client: General Mills Category: Websites / Consumer Goods
Points: 10.0
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Points: 10.0
Color Live Video Broadcast Application
Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Points: 10.0
Broken Night
Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Points: 10.0
Open Happiness
Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Points: 5.0
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
Points: 5.0
Athletes
Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Campaign
Points: 5.0
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Campaign
Points: 5.0
Franklyn Gandhi
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Points: 5.0
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Points: 5.0
Healthy Business Cards
Agency: McCann Health / Sydney Client: McCann Health Category: Self-Promotion / Single or Campaign
Points: 5.0
Dumb Ways To Die - Moose
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Dumb Ways To Die - Toast
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya Client: National Cancer Society Malaysia Category: Public Service / Collateral - Campaign
Points: 5.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Campaign
Points: 5.0
Basket
Agency: The Martin Agency / Richmond Client: Geico Category: Consumer Television / :30/:25 - Single
Points: 5.0
Taste Test
Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Romanians are smart
Agency: Bv Mccann Erickson / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann New York / New York Client: Nestle Resource Water Category: Experiential Advertising / Installations
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann New York / New York Client: Nestle Resource Water Category: Out Of Home / Digital / Electronic
Points: 5.0
The 2013 IKEA Catalog Application
Agency: McCann New York / New York Client: Inter IKEA Systems Category: Brand Transformation / Single
Points: 5.0
Tyre Patch Card
Agency: McCann Worldgroup / Mumbai Client: BOTS Cycling Category: Brand Identity / Brand Identity - Single
Points: 5.0
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral Design / Posters - Single
Points: 5.0
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral Design / Outdoor - Series
Points: 5.0
Awesomecross
Agency: The Martin Agency / Richmond Client: BFGoodrich Category: Data Visualization / Online - Interactive and Real-time
Points: 5.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Websites / Public Service/Non-Profit
Points: 5.0
One Small Tweet
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Websites / Public Service/Non-Profit
Points: 5.0
The Pinch Banner
Agency: McCann Digital Israel / Tel-Aviv Client: Opticana Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann New York / New York Client: Nestle Resource Water Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Awesomcross
Agency: The Martin Agency / Richmond Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
100.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Western Union Demo Posters
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Verizon Wireless
Title:
The Verizon COLOR Live Broadcast Application
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Collateral Design / Outdoor - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
User Experience Design / Information Architecture
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Websites / Consumer Goods
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Nikon, Inc.
Title:
Broken Night
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Franklyn Gandhi
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
McCann Health
Title:
Healthy Business Cards
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Metro Trains
Title:
Dumb Ways To Die - Moose
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Metro Trains
Title:
Dumb Ways To Die - Toast
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
National Cancer Society Malaysia
Title:
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Geico
Title:
Basket
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GEICO
Title:
Taste Test
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Kandia Dulce
Title:
Romanians are smart
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Inter IKEA Systems
Title:
The 2013 IKEA Catalog Application
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BOTS Cycling
Title:
Tyre Patch Card
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Collateral Design / Posters - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Collateral Design / Outdoor - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
BFGoodrich
Title:
Awesomecross
Category:
Data Visualization / Online - Interactive and Real-time
Award:
2013 Design Merit Award
Points:
5.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The JFK Presidential Library & Museum
Title:
One Small Tweet
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Opticana
Title:
The Pinch Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
BFGoodrich
Title:
Awesomcross
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
