The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola
Category: Best of IP & Product Design
Points: 90.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation
Category: Best of Health & Wellness
Points: 90.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Best of Interactive & Mobile Craft
Points: 90.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Websites / Desktop & Responsive
Points: 45.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 45.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Creative Use of Data
Points: 45.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation
Category: Branded Content
Points: 45.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation
Category: Film
Points: 45.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Data Visualization / Dynamic / Responsive
Points: 45.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden
Category: Experiential Radio & Audio
Points: 45.00
Non-Fungible Testicles
Agency: MRM / New York + Versus / New York + MISHKA NYC / Willowick + Ritmika Audio Arts / São Paulo
Client: Movember
Category: NFTs
Points: 21.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation
Category: Writing
Points: 21.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Data Visualization / Static or Dynamic
Points: 21.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Storytelling
Points: 21.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation
Category: Craft / Use of Music
Points: 21.00
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA
Category: Influencer Marketing / Multi-Channel
Points: 9.00
Touch Card
Agency: McCann / New York
Client: Mastercard
Category: Service Design / Customer Experience (CX)
Points: 9.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: UX / UI / Interface Design
Points: 9.00
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc.
Category: Promotional / Physical Items
Points: 9.00
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client: Ministry of Consumer Affairs, Spanish Government
Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.00
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives
Category: Out of Home / Brand Installations
Points: 9.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Visual Craft / Art Direction
Points: 9.00
Fabric of England
Agency: McCann / London + Weber Shandwick / London + Craft / London
Client: Show Racism The Red Card
Category: Promotional / Physical Items
Points: 3.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation
Category: Long Form Video / Single
Points: 3.00
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc.
Category: Direct Marketing
Points: 3.00
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc.
Category: Print
Points: 3.00
The Batting Lab
Agency: McCann / New York
Client: SAS
Category: Spatial Design / Experiential & Immersive
Points: 3.00
24 Hours of Care
Agency: McCann Canada / Toronto + Performance Art / Toronto
Client: Petro-Canada CareMakers
Category: UX / UI / Interface Design
Points: 3.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client: Iberdrola
Category: Out of Home / Brand Installations
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: UX / UI / User Experience / CX / DX
Points: 3.00
Anthem For All
Agency: McCann / New York
Client: Microsoft + Invictus Games Foundation
Category: Audio Craft / Sound
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 3.00
Anthem For All
Agency: McCann / London + McCann / New York + Craft / London + Craft / New York
Client: Microsoft + Invictus Games Foundation
Category: Use of Technology
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Customer Experience / CX
Points: 3.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola
Category: Promotional / Physical Items
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Utility
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.00
The Cholesterol Factory
Agency: McCann Health London, an IPG Health Company + Jelly / London
Client: CSL
Category: Craft / Art Direction
Points: 3.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation
Category: Low Budget
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Integrated Digital & Physical Product / Promotional
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Digital Design
Points: 3.00
Fabric of England
Agency: McCann / London + Weber Shandwick / London + Craft / London
Client: Show Racism The Red Card
Category: Physical Products & Apparel
Points: 3.00
Happy Birthday from Earth
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm
Client: Husqvarna
Category: Stunts & Activations
Points: 3.00
Oppression Offset
Agency: Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm
Client: Civil Rights Defenders
Category: Digital & Online
Points: 3.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden
Category: Digital & Online
Points: 3.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden
Category: Events & Experiential
Points: 3.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola
Category: Events & Experiential
Points: 3.00
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank
Category: Physical Items
Points: 3.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Best of IP & Product Design
Award:
2023 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Best of Health & Wellness
Award:
2023 Health & Wellness Best of Discipline Pencil
Points:
90.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Best of Interactive & Mobile Craft
Award:
2023 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Creative Use of Data
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Branded Content
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Film
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Data Visualization / Dynamic / Responsive
Award:
2023 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Touch Card
Category:
Physical Products
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Movember
Title:
Non-Fungible Testicles
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Writing
Award:
2023 Interactive & Mobile Craft Silver Pencil
Points:
21.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Data Visualization / Static or Dynamic
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Storytelling
Award:
2023 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Craft / Use of Music
Award:
2023 Radio & Audio Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Touch Card
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
IKEA
Title:
Trapped in the 90s
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Touch Card
Category:
Service Design / Customer Experience (CX)
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / Interface Design
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Frida etc.
Title:
The Uncover
Category:
Promotional / Physical Items
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Out of Home / Brand Installations
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Show Racism The Red Card
Title:
Fabric of England
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Frida etc.
Title:
The Uncover
Category:
Direct Marketing
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Frida etc.
Title:
The Uncover
Category:
Print
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
SAS
Title:
The Batting Lab
Category:
Spatial Design / Experiential & Immersive
Award:
2023 Design Merit Award
Points:
3.00
Client:
Petro-Canada CareMakers
Title:
24 Hours of Care
Category:
UX / UI / Interface Design
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Out of Home / Brand Installations
Award:
2023 Design Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / User Experience / CX / DX
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Audio Craft / Sound
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Use of Technology
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
CSL
Title:
The Cholesterol Factory
Category:
Craft / Art Direction
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Low Budget
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Integrated Digital & Physical Product / Promotional
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Digital Design
Award:
2023 Design Merit Award
Points:
3.00
Client:
Show Racism The Red Card
Title:
Fabric of England
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Husqvarna
Title:
Happy Birthday from Earth
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Civil Rights Defenders
Title:
Oppression Offset
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
