The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Best of Health & Wellness
Points: 90.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Best of Interactive & Mobile Craft
Points: 90.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Best of IP & Product Design
Points: 90.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Websites / Desktop & Responsive
Points: 45.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Branded Content
Points: 45.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Film
Points: 45.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 45.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm Client: Visit Sweden Category: Experiential Radio & Audio
Points: 45.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Creative Use of Data
Points: 45.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Data Visualization / Dynamic / Responsive
Points: 45.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Data Visualization / Static or Dynamic
Points: 21.00
Non-Fungible Testicles
Agency: MRM / New York + Versus / New York + MISHKA NYC / Willowick + Ritmika Audio Arts / São Paulo Client: Movember Category: NFTs
Points: 21.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London Client: Joshua Ribera Foundation Category: Craft / Use of Music
Points: 21.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London Client: Joshua Ribera Foundation Category: Writing
Points: 21.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Storytelling
Points: 21.00
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET Client: Frida etc. Category: Promotional / Physical Items
Points: 9.00
Thoughts & Prayers
Agency: McCann / New York Client: March For Our Lives Category: Out of Home / Brand Installations
Points: 9.00
Touch Card
Agency: McCann / New York Client: Mastercard Category: Service Design / Customer Experience (CX)
Points: 9.00
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid Client: Ministry of Consumer Affairs, Spanish Government Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: UX / UI / Interface Design
Points: 9.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Visual Craft / Art Direction
Points: 9.00
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid Client: IKEA Category: Influencer Marketing / Multi-Channel
Points: 9.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Use of Technology
Points: 3.00
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai Client: Ujjivan Small Finance Bank Category: Physical Items
Points: 3.00
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET Client: Frida etc. Category: Physical Items
Points: 3.00
Wall Street Balls
Agency: McCann Health Dubai, an IPG Health Company + FP7 McCann / Dubai + Drizzlin Media Pte Ltd / Dubai + Markettiers / Dubai Client: Testicular Cancer Society Category: Active Engagement / Call to Action
Points: 3.00
Oppression Offset
Agency: Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm Client: Civil Rights Defenders Category: Digital & Online
Points: 3.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm Client: Visit Sweden Category: Digital & Online
Points: 3.00
Happy Birthday from Earth
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm Client: Husqvarna Category: Stunts & Activations
Points: 3.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm Client: Visit Sweden Category: Events & Experiential
Points: 3.00
Dream Transfer
Agency: McCann / London + MediaCom / London + Weber Shandwick / London + Craft / London Client: eBay UK Category: Experiential / Hybrid Events
Points: 3.00
French Toast Guy
Agency: McCann Canada / Toronto Client: Wendy's Canada Category: Stunts & Activations
Points: 3.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Events & Experiential
Points: 3.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London Client: Joshua Ribera Foundation Category: Low Budget
Points: 3.00
Did Somebody Say Katy Perry
Agency: McCann / London + String and Tins / London + RadicalMedia Client: Just Eat Takeaway Category: Sonic Branding / Branded Audio
Points: 3.00
Feel Out Loud - Launch Film
Agency: McCann Canada / Toronto Client: Kids Help Phone Category: Music Adaptation / Song
Points: 3.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Long Form Video / Single
Points: 3.00
Mrs. Hayes
Agency: division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit Client: Chevrolet Category: Long Form Video / Single
Points: 3.00
A Dream Delivered
Agency: Weber Shandwick / New York + OMD + The Content Collective Client: Ancestry Category: Full Length Video / Single
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Utility
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Customer Experience / CX
Points: 3.00
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid Client: IKEA Category: Experiential / In-Person Events
Points: 3.00
Anthem For All
Agency: McCann / London + McCann / New York + Craft / London + Craft / New York Client: Microsoft + Invictus Games Foundation Category: Use of Technology
Points: 3.00
Fabric of England
Agency: McCann / London + Weber Shandwick / London + Craft / London Client: Show Racism The Red Card Category: Physical Products & Apparel
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Promotional / Physical Items
Points: 3.00
Fabric of England
Agency: McCann / London + Weber Shandwick / London + Craft / London Client: Show Racism The Red Card Category: Promotional / Physical Items
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Integrated Digital & Physical Product / Promotional
Points: 3.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Best of Health & Wellness
Award:
2023 Health & Wellness Best of Discipline Pencil
Points:
90.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Best of Interactive & Mobile Craft
Award:
2023 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Best of IP & Product Design
Award:
2023 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Touch Card
Category:
Physical Products
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Branded Content
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Film
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Creative Use of Data
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Data Visualization / Dynamic / Responsive
Award:
2023 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Data Visualization / Static or Dynamic
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Movember
Title:
Non-Fungible Testicles
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Craft / Use of Music
Award:
2023 Radio & Audio Silver Pencil
Points:
21.00
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Writing
Award:
2023 Interactive & Mobile Craft Silver Pencil
Points:
21.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Storytelling
Award:
2023 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Touch Card
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Frida etc.
Title:
The Uncover
Category:
Promotional / Physical Items
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Out of Home / Brand Installations
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Touch Card
Category:
Service Design / Customer Experience (CX)
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / Interface Design
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
IKEA
Title:
Trapped in the 90s
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Use of Technology
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Frida etc.
Title:
The Uncover
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Testicular Cancer Society
Title:
Wall Street Balls
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Civil Rights Defenders
Title:
Oppression Offset
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Husqvarna
Title:
Happy Birthday from Earth
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
eBay UK
Title:
Dream Transfer
Category:
Experiential / Hybrid Events
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Wendy's Canada
Title:
French Toast Guy
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Low Budget
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Just Eat Takeaway
Title:
Did Somebody Say Katy Perry
Category:
Sonic Branding / Branded Audio
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Kids Help Phone
Title:
Feel Out Loud - Launch Film
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Mrs. Hayes
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Ancestry
Title:
A Dream Delivered
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
IKEA
Title:
Trapped in the 90s
Category:
Experiential / In-Person Events
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Use of Technology
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Show Racism The Red Card
Title:
Fabric of England
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Show Racism The Red Card
Title:
Fabric of England
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Integrated Digital & Physical Product / Promotional
Award:
2023 IP & Product Design Merit Award
Points:
3.00
