The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
24 Hours of Care
Agency: McCann Canada / Toronto + Performance Art / Toronto
Client: Petro-Canada CareMakers
Category: UX / UI / Interface Design
Points: 3.00
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives
Category: Popular Culture Impact
Points: 3.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Use of Technology
Points: 3.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola
Category: Experiential & Installations / Brand Installations
Points: 3.00
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
The Heinzjack
Agency: FP7 McCann / Dubai + VUZ / Dubai
Client: Heinz Arabia
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
Did Somebody Say Katy Perry
Agency: McCann / London + String and Tins / London + RadicalMedia
Client: Just Eat Takeaway
Category: Sonic Branding / Branded Audio
Points: 3.00
Feel Out Loud - Launch Film
Agency: McCann Canada / Toronto
Client: Kids Help Phone
Category: Music Adaptation / Song
Points: 3.00
Anthem For All
Agency: McCann / London + McCann / New York + Craft / London + Craft / New York
Client: Microsoft + Invictus Games Foundation
Category: Use of Technology
Points: 3.00
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc.
Category: Direct Marketing
Points: 3.00
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc.
Category: Print
Points: 3.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation
Category: Popular Culture Impact
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: UX / UI / User Experience / CX / DX
Points: 3.00
Anthem For All
Agency: McCann / New York
Client: Microsoft + Invictus Games Foundation
Category: Audio Craft / Sound
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Customer Experience / CX
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Utility
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.00
The Cholesterol Factory
Agency: McCann Health London, an IPG Health Company + Jelly / London
Client: CSL
Category: Craft / Art Direction
Points: 3.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation
Category: Low Budget
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Integrated Digital & Physical Product / Promotional
Points: 3.00
Fabric of England
Agency: McCann / London + Weber Shandwick / London + Craft / London
Client: Show Racism The Red Card
Category: Physical Products & Apparel
Points: 3.00
Happy Birthday from Earth
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm
Client: Husqvarna
Category: Stunts & Activations
Points: 3.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola
Category: Promotional / Physical Items
Points: 3.00
Fabric of England
Agency: McCann / London + Weber Shandwick / London + Craft / London
Client: Show Racism The Red Card
Category: Promotional / Physical Items
Points: 3.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client: Iberdrola
Category: Out of Home / Brand Installations
Points: 3.00
The Batting Lab
Agency: McCann / New York
Client: SAS
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation
Category: Long Form Video / Single
Points: 3.00
Mrs. Hayes
Agency: division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit
Client: Chevrolet
Category: Long Form Video / Single
Points: 3.00
A Dream Delivered
Agency: Weber Shandwick / New York + OMD + The Content Collective
Client: Ancestry
Category: Full Length Video / Single
Points: 3.00
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA
Category: Experiential / In-Person Events
Points: 3.00
Wall Street Balls
Agency: McCann Health Dubai, an IPG Health Company + FP7 McCann / Dubai + Drizzlin Media Pte Ltd / Dubai + Markettiers / Dubai
Client: Testicular Cancer Society
Category: Active Engagement / Call to Action
Points: 3.00
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client: Ministry of Consumer Affairs, Spanish Government
Category: Social Post / Multi-Platform Series
Points: 3.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Digital Design
Points: 3.00
French Toast Guy
Agency: McCann Canada / Toronto
Client: Wendy's Canada
Category: Stunts & Activations
Points: 3.00
Oppression Offset
Agency: Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm
Client: Civil Rights Defenders
Category: Digital & Online
Points: 3.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden
Category: Digital & Online
Points: 3.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden
Category: Events & Experiential
Points: 3.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola
Category: Events & Experiential
Points: 3.00
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank
Category: Physical Items
Points: 3.00
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc.
Category: Physical Items
Points: 3.00
Dream Transfer
Agency: McCann / London + MediaCom / London + Weber Shandwick / London + Craft / London
Client: eBay UK
Category: Experiential / Hybrid Events
Points: 3.00
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank
Category: Multicultural Impact
Points: 3.00
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc.
Category: Popular Culture Impact
Points: 3.00
Client:
Petro-Canada CareMakers
Title:
24 Hours of Care
Category:
UX / UI / Interface Design
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Use of Technology
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Heinz Arabia
Title:
The Heinzjack
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Just Eat Takeaway
Title:
Did Somebody Say Katy Perry
Category:
Sonic Branding / Branded Audio
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Kids Help Phone
Title:
Feel Out Loud - Launch Film
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Use of Technology
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Frida etc.
Title:
The Uncover
Category:
Direct Marketing
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Frida etc.
Title:
The Uncover
Category:
Print
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / User Experience / CX / DX
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Audio Craft / Sound
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
CSL
Title:
The Cholesterol Factory
Category:
Craft / Art Direction
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Low Budget
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Integrated Digital & Physical Product / Promotional
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
Show Racism The Red Card
Title:
Fabric of England
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Husqvarna
Title:
Happy Birthday from Earth
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Show Racism The Red Card
Title:
Fabric of England
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Out of Home / Brand Installations
Award:
2023 Design Merit Award
Points:
3.00
Client:
SAS
Title:
The Batting Lab
Category:
Spatial Design / Experiential & Immersive
Award:
2023 Design Merit Award
Points:
3.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Mrs. Hayes
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Ancestry
Title:
A Dream Delivered
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
IKEA
Title:
Trapped in the 90s
Category:
Experiential / In-Person Events
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Testicular Cancer Society
Title:
Wall Street Balls
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Social Post / Multi-Platform Series
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Digital Design
Award:
2023 Design Merit Award
Points:
3.00
Client:
Wendy's Canada
Title:
French Toast Guy
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Civil Rights Defenders
Title:
Oppression Offset
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Frida etc.
Title:
The Uncover
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
eBay UK
Title:
Dream Transfer
Category:
Experiential / Hybrid Events
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Multicultural Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00