The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Unlimited Apologies
Agency: McCann / Lima
Client: Entel
Category: Branded Social Channel
Points: 2.0
Unlimited Apologies
Agency: McCann / Lima
Client: Entel
Category: Influencer Marketing / Single Channel
Points: 2.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Innovation in Public Relations
Points: 2.0
My First Purchase Exhibit
Agency: McCann / New York
Client: Mastercard
Category: Internal Communications
Points: 2.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army
Category: Innovation in UX / UI / Single Channel
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Web / Utility
Points: 2.0
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft
Category: Web / Utility
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Innovation in Social Media
Points: 2.0
Controle de la Poitrine
Agency: McCann Paris / Clichy
Client: Olympique de Marseille
Category: Social Engagement / Community Building
Points: 2.0
@GuiltyTags
Agency: McCann Paris / Clichy
Client: Innocence in Danger
Category: Branded Social Channel
Points: 2.0
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd.
Category: Craft - Direction / Single
Points: 2.0
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City
Client: Fully Booked Philippines
Category: Craft / Writing - Campaign
Points: 2.0
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Craft / Writing - Single
Points: 2.0
SCIENTIST
Agency: McCann Worldgroup India / Mumbai
Client: dermaclinix
Category: Broadcast / Any Length - Single
Points: 2.0
Disclaimer: Fly
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Broadcast / Any Length - Single
Points: 2.0
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Broadcast / Any Length - Single
Points: 2.0
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Broadcast / Any Length - Single
Points: 2.0
Vive Condoms Surf
Agency: d4 MCCANN / Guatemala
Client: PASMO
Category: Publishing / Newspaper - Single
Points: 2.0
Vive Condoms Space Shuttle
Agency: d4 MCCANN / Guatemala
Client: PASMO
Category: Publishing / Newspaper - Single
Points: 2.0
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo
Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan
Category: Guerrilla Marketing
Points: 2.0
Mark’s Story
Agency: McCann Health / London
Client: GSK
Category: Direct Marketing / Print - Flat & Dimensional
Points: 2.0
Probably the Dullest Content in History for the Least Active Kids in History.
Agency: FP7/DXB / Dubai + FP7/MENA / Dubai
Client: OMO
Category: Digital / Social Media
Points: 2.0
Save NJ Lives custom-designed pizza box
Agency: McCann Echo / Mountain Lakes
Client: New Jersey Sharing Network
Category: Packaging
Points: 2.0
Spilt Second
Agency: McCann Health / New York + Craft / New York
Client: Boehringer Ingelheim
Category: Branded Content
Points: 2.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Innovation in Direct
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 2.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Sweet Change
Agency: McCann Worldgroup India / Mumbai
Client: Paytm
Category: Guerrilla Marketing
Points: 2.0
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter
Category: Use of Technology / Virtual Reality (VR)
Points: 2.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew
Category: Digital / Social Media & Viral Marketing - Campaign
Points: 2.0
Shadow of War
Agency: The Martin Agency / Richmond
Client: Warner Bros
Category: Digital / Banners & Pop-Ups
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista
Category: Digital / Websites & Mobile
Points: 2.0
Comin' Home
Agency: McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York
Client: Nespresso
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 2.0
Protect Like A Mother
Agency: McCann / New York + Framestore / New York + Cut + Run / New York
Client: Lysol
Category: Craft - Visual Effects / Single
Points: 2.0
The Hunt Alone
Agency: McCann Worldgroup / Shanghai
Client: Chevrolet / SGM
Category: Craft - Cinematography / Single
Points: 2.0
Silverado "Then and Now"
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Craft - Editing / Single
Points: 2.0
Nespresso "Comin' Home"
Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica
Client: McCann
Category: Craft - Editing / Single
Points: 2.0
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange
Category: Craft - Direction / Single
Points: 2.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army
Category: Innovation in Interactive / Gaming
Points: 2.0
The Woman Behind The Veil
Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai
Client: Al Rajhi Bank
Category: Use of Technology / Integration with Social Platforms
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista
Category: Digital Product
Points: 2.0
Desktop Escape
Agency: McCann / London + Craft/McCann / London
Client: Kayak
Category: Digital Product
Points: 2.0
TWO GUYS GO TO CINEMA
Agency: The Cyranos // McCann / Barcelona + Landia / Madrid
Client: Cinemes Texas
Category: Experiential / Live Events
Points: 2.0
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo
Category: Mobile Apps
Points: 2.0
An Ode to Arab Feminism
Agency: FP7/BEY / Beirut + Clandestino films / Beirut
Client: Mashrou' Leila
Category: Music Videos
Points: 2.0
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter
Category: Location-Specific Video
Points: 2.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew
Category: Online / Short Form - Campaign
Points: 2.0
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander
Category: Online / Short Form - Single
Points: 2.0
Client:
Entel
Title:
Unlimited Apologies
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Entel
Title:
Unlimited Apologies
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Mastercard
Title:
My First Purchase Exhibit
Category:
Internal Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in UX / UI / Single Channel
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Web / Utility
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Microsoft
Title:
Course IQ
Category:
Web / Utility
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Olympique de Marseille
Title:
Controle de la Poitrine
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Innocence in Danger
Title:
@GuiltyTags
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Fully Booked Philippines
Title:
Fully Booked "Lives" Campaign
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Craft / Writing - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
dermaclinix
Title:
SCIENTIST
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
GEICO
Title:
Disclaimer: Fly
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
PASMO
Title:
Vive Condoms Surf
Category:
Publishing / Newspaper - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
PASMO
Title:
Vive Condoms Space Shuttle
Category:
Publishing / Newspaper - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Fondazione Nemo
Title:
My Voice
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
GSK
Title:
Mark’s Story
Category:
Direct Marketing / Print - Flat & Dimensional
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
OMO
Title:
Probably the Dullest Content in History for the Least Active Kids in History.
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
New Jersey Sharing Network
Title:
Save NJ Lives custom-designed pizza box
Category:
Packaging
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Boehringer Ingelheim
Title:
Spilt Second
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK
Title:
Mark’s Story
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Paytm
Title:
Sweet Change
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Use of Technology / Virtual Reality (VR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Ubrew
Title:
Responsibly the beer
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Warner Bros
Title:
Shadow of War
Category:
Digital / Banners & Pop-Ups
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital / Websites & Mobile
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Nespresso
Title:
Comin' Home
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Lysol
Title:
Protect Like A Mother
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Chevrolet / SGM
Title:
The Hunt Alone
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Chevrolet
Title:
Silverado "Then and Now"
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
McCann
Title:
Nespresso "Comin' Home"
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Orange
Title:
Now or Never
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Gaming
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Al Rajhi Bank
Title:
The Woman Behind The Veil
Category:
Use of Technology / Integration with Social Platforms
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Kayak
Title:
Desktop Escape
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Cinemes Texas
Title:
TWO GUYS GO TO CINEMA
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Fondazione Nemo
Title:
My Voice
Category:
Mobile Apps
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Mashrou' Leila
Title:
An Ode to Arab Feminism
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Location-Specific Video
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Ubrew
Title:
Responsibly the beer
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
