The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA
Category: Community Building
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Reputation Management
Points: 15.0
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client: L'Oréal Paris
Category: Co-Promotions
Points: 10.0
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge
Client: Verizon
Category: Community Building
Points: 10.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA
Category: Brand Voice
Points: 10.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon
Category: Brand Voice
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California
Category: Innovation in Public Relations
Points: 2.0
She's in Business
Agency: Weber Shandwick / Chicago + DOVE Chocolate / Newark
Client: DOVE Chocolate
Category: Integrated PR Campaign
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon
Category: Integrated PR Campaign
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Current Event Response
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon
Category: Reputation Management
Points: 2.0
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge
Client: Verizon
Category: Brand Voice
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Media Relations
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Brand Voice
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Brand Voice
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Community Building
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California
Category: Community Building
Points: 2.0
Only on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb
Category: Events & Experiential
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Events & Experiential
Points: 2.0
Client:
IKEA
Title:
ThisAbles
Category:
Community Building
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Co-Promotions
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Verizon
Title:
Love Calls Back
Category:
Community Building
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
ThisAbles
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Public Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
DOVE Chocolate
Title:
She's in Business
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Verizon
Title:
Love Calls Back
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Airbnb
Title:
Only on Airbnb
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0