The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Digital Craft
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
All
- All
- Silver Pencil
- Merit
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical
Points: 15.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music
Points: 15.0
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Use of Smart Devices & Voice Assistants
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Use of Smart Devices & Voice Assistants
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Sound
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Innovation in Digital Craft
Points: 2.0