Creative Week 2021

After weeks of judging, discussion and combing through thousands of entries, The One Club for Creativity and the One Show Jury are proud to announce the 2021 Best of Discipline winners! These were voted on by each discipline's jury and represent the best of the best across all categories of the One Show. Congratulations to the winning teams, and please join us on Thursday, June 10 as they take to the Creative Week Awards Stage to discuss their award-winning work.

Congratulations to all of our winners and a big thank you to the creative community for all of your support!

Branded Entertainment, Moving Image Craft,
and Music & Sound Craft

AMV BBDO / London
for Essity Bodyform/Libresse “#wombstories”

Creative Effectiveness

BBDO / New York
for Sandy Hook Promise “Back to School Essentials”

Creative Use of Data and Digital Craft

AMV BBDO / London
for Essity Bodyform/Libresse “#painstories”


FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
for City of Chicago “Boards of Change”

Direct Marketing

Saatchi & Saatchi Australia + Herd MSL
for The Royal Australian Mint “Donation Dollar”

Experiential & Immersive, Interactive & Online,
and Out of Home

FCB / New York
for Michelob ULTRA, Microsoft, NBA “Michelob ULTRA Courtside”


Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + prettybird / Los Angeles
for Beats by Dr. Dre “You Love Me”

Health, Wellness & Pharma

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit
for Change the Ref “The Unfinished Votes”


Ecox in collaboration with Wunderman Thompson Paris
for “Emergency Bikes”


AMV BBDO / London
for Essity Bodyform/Libresse “#wombpainstories”

IP & Products and Public Relations

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
for Mastercard “True Name”


DDB Chicago + Another Country / Chicago + SMUGGLER + Framestore
for Starburst Swirlers “Best Enjoyed Vertically”


Impact BBDO / Dubai + Boomtown Productions / Dubai
for An Nahar Newspaper “The New National Anthem Edition”

Radio & Audio

Edelman / New York + Good Humor / Englewood Cliffs
for Good Humor “A New Jingle for a New Era”

Social Media

the community + OREO / New York + 360i / New York + World War Seven / San Francisco
for Mondelez / Oreo “The OREO Doomsday Vault”

Creative Week

Follow Us