Esta campaña para ING fue muy divertida de hacer. Debia crear y diseñar un personaje, que representara al tiempo y que estuviera en peligro en distintas situaciones. De esta campaña se desprendieron dos comerciales y campaña gráfica.

Professional or Personal
Professional

Creative Discipline
Advertising
Film

Role in Project
Art Director / Character Design

As an art director, I was in charge of the overall design of the character, and its mobility.
The campaign character was constructed and puppeted, being able to interact with the actors.
I was also responsible for developing the spaces that we see throughout the campaign.

The challenge was to create this world, where the character could live with his environment. Each of the elements that we see in the commercial were designed and built

Project Credits
Client: ING
Production Company: MME
Executive Producer: George Grama
Director: CINCO
DOP: Alex Sterian
Art Director: Roco Corbould