Young Guns

Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!

2021 Young Guns Work - YG Work

Braille Neue

Agency Kosuke Takahashi

Client Shibuya City Office, Panasonic, Johnson & Johnson

Category

YG19

Annual ID

YG19_23_10

Description

Braille Neue is a project that creates a universal typeface that combines Braille and characters, with the aim of delivering alternative ways of communication through sharing information between the sighted and the visually impaired using a common medium. Also enabling a visual comprehension of Braille for sighted people, Braille Neue creates an inclusive society, as well as providing solutions to common problems such as missing letters and misprints. We are spreading this typeface to provide universal support and inclusive philosophy for a variety of facilities, including the Shibuya City Office, Panasonic Center Tokyo, a Japanese headquarter office of Johnson & Johnson, and so on. Currently, I'm working on several collective projects including the design of picture books which the sighted and the visually impaired can enjoy together and haptic fashion design.

Professional or Personal
Professional

Creative Discipline
Architecture, Environmental & Interior Design
Graphic Design
Typography & Lettering

Role in Project
My Role: Research, concept development, typeface design, planning and design direction for implementation.
I did all the work involved in the production process myself, including interviews with my friend who is visually impaired, research on the use of Braille, concept development, typeface design, user testing, negotiations with the implementation company, and design direction to the construction company.


Project Credits
Concept/Design Director/Graphic Designer : Kosuke Takahashi
Printing Director : HAXAN Printing Inc.
Contractor : KOTOBUKI Inc. / DENTSU LIVE Inc.
Supporter: 100BANCH

2021 Awards

YG Work
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