The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Brand / Communication Design / Branding: Branding Systems / Identities
Annual ID
YO23_A211B
Description
Peko, short for “Peko Peko” (meaning starving in Japanese) is the new spunky, fast-food restaurant that just popped into the universe. Weird in all the right ways, Peko’s home-style Japanese cooking and drive-thru experience gives you a taste of Japan with American convenience. And what in the heck is a Peko Pal? Born from the dark depths of the Pekoverse, Peko Pals are here to add an ounce of sunshine to your life. Bring your quirky companion with you to dine-in, or display it proudly as a paper weight—what you do with your Peko Pal is up to you!