The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Best of Film & Video
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+ Category: Cinema Advertising
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+ Category: Television & VOD / Over 60 Seconds - Single
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Series
Power Your Holidays Film
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc. Category: Online-only Films & Video / 31-60 Seconds - Single
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: User-Generated Content
Contact Lens
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Left and Right
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Battle
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Greatest Story Ever Worn
Agency: Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch
Client: Levi's Category: Television & VOD / 30 Seconds and Under - Series
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Television & VOD / Over 60 Seconds - Single
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client: Burger King Category: Television & VOD / Over 60 Seconds - Single
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Over 60 Seconds - Single
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace Category: Television & VOD / Over 60 Seconds - Single
She
Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client: J&B Category: Online-only Films & Video / Over 60 Seconds - Single
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry Category: Online-only Films & Video / Over 60 Seconds - Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Online-only Films & Video / Over 60 Seconds - Single
Traffic Stop
Agency: VCCP / San Francisco
Client: Native Category: Online-only Films & Video / Over 60 Seconds - Single
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Television & VOD / 31-60 Seconds - Single
1000 Slides
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client: Globant Category: Television & VOD / 31-60 Seconds - Single
R.I.P. Leon
Agency: Apple / Cupertino
Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Low Budget
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
It’s Not Therapy, It’s Abuse
Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client: Stonewall Category: Television & VOD / Over 60 Seconds - Single
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Television & VOD / Over 60 Seconds - Single
The Polygraph
Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client: CNN Category: Television & VOD / Over 60 Seconds - Single
Privacy on iPhone - Data Auction
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / Over 60 Seconds - Single
Reinventing Consultancy
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client: Globant Category: Television & VOD / 31-60 Seconds - Series
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Film
Interface Interruption
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi
Client: Tubi Category: Innovation & Transformation / Innovation in Film
The incomplete history of pleasure
Agency: BBDO Argentina / Buenos Aires + Tulipán / Buenos Aires + UNFPA
Client: Tulipán + UNFPA Category: Brand Partnerships
Unfiltered
Agency: BBDO / New York
Client: Snickers Category: Television & VOD / 30 Seconds and Under - Single
The Hunt
Agency: Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + OMD
Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Online-only Films & Video / Varying Length Series
Until Then - Duel
Agency: Bear Meets Eagle On Fire / Sydney + Revolver
Client: IAG / NRMA Insurance Category: Cinema Advertising
Through My Eyes
Agency: FCB New Zealand / Auckland + MBM
Client: Waka Kotahi Category: Cinema Advertising
A Christmas Love Story
Agency: adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London
Client: The National Lottery Category: Cinema Advertising
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's Category: Cinema Advertising
Father Christmas and Mother Earth
Agency: Arts & Sciences / London + POL / Oslo + Alter Ego / Toronto + Cut+Run / LOS ANGELES
Client: Posten Category: Cinema Advertising
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Cinema Advertising
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Cinema Advertising
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Cinema Advertising