The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: dGWB / Irvine, CA Client: Qualcomm Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Pacific Bell Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Starbucks Coffee Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Grupo Barro-Testa / Madrid Client: Polygram Films Espana Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Labbé Design Company / Corona del Mar, CA Client: Custom Alloy Light Metals Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Leonard/Monahan / Providence Client: The Advertising Club of Greater Boston Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: The Richards Group / Dallas Client: Fox River Paper Company Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Saatchi & Saatchi Business Communications / Rochester, NY Client: Eastman Kodak Company Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Turkel Schwartz & Partners / Coconut Grove, FL Client: Discovery Channel Latin America Category: Collateral Advertising / Collateral: Sales Kits
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Arian Lowe & Travis / Chicago Client: Risser Digital Studio Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Fei Fah Drugstore Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Unza Co. Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Cole & Weber / Portland Client: The Oregonian Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: CORE / St. Louis Client: Winchester Ammunition Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: CORE / St. Louis and JACKHAMMER / Dallas Client: Calido Chili Traders Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: DDB Needham / North Sydney Client: Adelar Animal Centre Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Goodby Silverstein & Partners / San Francisco Client: San Francisco Examiner Newspaper Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: GSD&M Advertising / Austin Client: Lennox Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Kirshenbaum Bond & Partners / New York Client: Blimpie Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Periscope Advertising Communications / Minneapolis Client: Ideal Diner Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: The Richards Group / Dallas Client: Simon Sleazy Pub Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: The Royal Peacock Hotel Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sandstrom Design / Portland Client: Burgerville Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Tausche Martin Lonsdorf / Atlanta Client: DVM Toothpaste Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: TAXI / Toronto Client: Manager Jeans Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Wyse Advertising / Cleveland Client: Ric Alberico Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Houston Herstek Favat / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Cole & Weber / Seattle Client: Seattle International Film Festival Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Doyle, Inc. / Weston, CT Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Hal Riney & Partners / San Francisco Client: Mirage Resorts/Golden Nugget Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: JohnsonSheen Advertising / Portland Client: Grover Electric & Plumbing Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Leagas Delaney / London Client: Harrods Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McLaren McCann / Toronto Client: Bacardi/Martini Canada/White Rum Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: The Martin Agency / Richmond Client: Mercedes-Benz of North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: Illinova Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Odiorne Wilde Narraway Groome / San Francisco Client: A-1 Building Maintenance Company Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / Hong Kong Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / Singapore Client: The British Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Pagano Schenck & Kay / Boston Client: Children's Hospital Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Infiniti Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Tiempo/BBDO / Barcelona Client: Panadol/Smithkline Beecham Category: Newspaper / Newspaper Over 600 Lines: Campaign

1997 Advertising Merit Award

dGWB / Irvine, CA

Qualcomm

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0385A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0386A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Pacific Bell

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0387A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Starbucks Coffee

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0388A

1997 Advertising Merit Award

Grupo Barro-Testa / Madrid

Polygram Films Espana

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0389A

1997 Advertising Merit Award

Labbé Design Company / Corona del Mar, CA

Custom Alloy Light Metals

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0390A

1997 Advertising Merit Award

Leonard/Monahan / Providence

The Advertising Club of Greater Boston

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0391A

1997 Advertising Merit Award

The Richards Group / Dallas

Fox River Paper Company

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0392A

1997 Advertising Merit Award

Saatchi & Saatchi Business Communications / Rochester, NY

Eastman Kodak Company

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0393A

1997 Advertising Merit Award

Turkel Schwartz & Partners / Coconut Grove, FL

Discovery Channel Latin America

Collateral Advertising / Collateral: Sales Kits

97_0394A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Campaign

97_0565T

1997 Advertising Merit Award

Arian Lowe & Travis / Chicago

Risser Digital Studio

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0414A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0415A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0416A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0417A

1997 Advertising Merit Award

Batey Ads / Singapore

Fei Fah Drugstore

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0418A

1997 Advertising Merit Award

Batey Ads / Singapore

Unza Co.

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0419A

1997 Advertising Merit Award

Cole & Weber / Portland

The Oregonian

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0420A

1997 Advertising Merit Award

CORE / St. Louis

Winchester Ammunition

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0421A

1997 Advertising Merit Award

CORE / St. Louis and JACKHAMMER / Dallas

Calido Chili Traders

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0422A

1997 Advertising Merit Award

DDB Needham / North Sydney

Adelar Animal Centre

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0423A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

San Francisco Examiner Newspaper

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0424A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Lennox

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0425A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0426A

1997 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

Blimpie

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0427A

1997 Advertising Merit Award

Periscope Advertising Communications / Minneapolis

Ideal Diner

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0428A

1997 Advertising Merit Award

The Richards Group / Dallas

Simon Sleazy Pub

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0429A

1997 Advertising Merit Award

Saatchi & Saatchi / Singapore

The Royal Peacock Hotel

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0430A

1997 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0431A

1997 Advertising Merit Award

Sandstrom Design / Portland

Burgerville

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0432A

1997 Advertising Merit Award

Tausche Martin Lonsdorf / Atlanta

DVM Toothpaste

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0433A

1997 Advertising Merit Award

TAXI / Toronto

Manager Jeans

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0434A

1997 Advertising Merit Award

Wyse Advertising / Cleveland

Ric Alberico

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0435A

1997 Advertising Merit Award

Houston Herstek Favat / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Radio: Single

97_0520R

1997 Advertising Merit Award

Cole & Weber / Seattle

Seattle International Film Festival

Public Service/Political / Public Service/Political Radio: Single

97_0521R

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0179A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0180A

1997 Advertising Merit Award

Doyle, Inc. / Weston, CT

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Campaign

97_0147A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

Mirage Resorts/Golden Nugget

Newspaper / Newspaper Over 600 Lines: Campaign

97_0148A

1997 Advertising Merit Award

JohnsonSheen Advertising / Portland

Grover Electric & Plumbing

Newspaper / Newspaper Over 600 Lines: Campaign

97_0149A

1997 Advertising Merit Award

Leagas Delaney / London

Harrods

Newspaper / Newspaper Over 600 Lines: Campaign

97_0150A

1997 Advertising Merit Award

McLaren McCann / Toronto

Bacardi/Martini Canada/White Rum

Newspaper / Newspaper Over 600 Lines: Campaign

97_0151A

1997 Advertising Merit Award

The Martin Agency / Richmond

Mercedes-Benz of North America

Newspaper / Newspaper Over 600 Lines: Campaign

97_0152A

1997 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

Illinova

Newspaper / Newspaper Over 600 Lines: Campaign

97_0153A

1997 Advertising Merit Award

Odiorne Wilde Narraway Groome / San Francisco

A-1 Building Maintenance Company

Newspaper / Newspaper Over 600 Lines: Campaign

97_0154A

1997 Advertising Merit Award

Ogilvy & Mather / Hong Kong

The Economist

Newspaper / Newspaper Over 600 Lines: Campaign

97_0155A

1997 Advertising Merit Award

Ogilvy & Mather / Singapore

The British Council

Newspaper / Newspaper Over 600 Lines: Campaign

97_0156A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Children's Hospital

Newspaper / Newspaper Over 600 Lines: Campaign

97_0157A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Infiniti

Newspaper / Newspaper Over 600 Lines: Campaign

97_0158A

1997 Advertising Merit Award

Tiempo/BBDO / Barcelona

Panadol/Smithkline Beecham

Newspaper / Newspaper Over 600 Lines: Campaign

97_0159A

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