The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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- Brand
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Award
Agency
Client
Title
Category
Annual ID
Silicone
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Trade / Trade Color Full Page or Spread: Single
Pity
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Water Droplets
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Work Police
Agency: Cramer-Krasselt / Chicago
Client: Hyatt Category: Trade / Trade Color Full Page or Spread: Single
Anti War
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Bush/Kennedy
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
God Bless
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Guiliani
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Pakistan
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Invader
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Trade / Trade Color Full Page or Spread: Single
Suicide Hotline
Agency: Palmer Jarvis DDB / Vancouver
Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Single
Beat up magazine
Agency: Rethink / Vancouver
Client: Maclean's Category: Trade / Trade Color Full Page or Spread: Single
Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cecilia
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Marco
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cards
Agency: Saatchi & Saatchi / Singapore
Client: Changi Cargo Category: Trade / Trade Color Full Page or Spread: Single
Books
Agency: Taxi / Toronto
Client: Association of Universities and Colleges of Canada Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Earl
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Nancy
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Paul
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Stationery
Agency: BBDO / Hong Kong
Client: Film Factory Limited, The Category: Brand and Corporate Identity / Corporate Identity
El Zanjon
Agency: Blok Design / Toronto
Client: El Zanjon Category: Brand and Corporate Identity / Corporate Identity
Steam Films
Agency: Blok Design / Toronto
Client: Steam Films Category: Brand and Corporate Identity / Corporate Identity
Words
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Catherine Bowen Category: Brand and Corporate Identity / Corporate Identity
Identity
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: PeñaBrand Category: Brand and Corporate Identity / Corporate Identity
Identity System
Agency: Colle + McVoy / Minneapolis
Client: Colle + McVoy Category: Brand and Corporate Identity / Corporate Identity
Wolf Corporate Identity
Agency: Duffy Design / Minneapolis
Client: Sub Zero Category: Brand and Corporate Identity / Corporate Identity
Stories
Agency: Highwood Communications / Calgary
Client: Highwood Communications Category: Brand and Corporate Identity / Corporate Identity
Yellowbox
Agency: Kinetic Interactive / Singapore
Client: Yellowbox Studios Category: Brand and Corporate Identity / Corporate Identity
Corporate ID
Agency: Kohnke Hanneken / Milwaukee
Client: Church in the City Category: Brand and Corporate Identity / Corporate Identity
brooklyn woods corporate identity system
Agency: Powell / New York
Client: Brooklyn Woods Category: Brand and Corporate Identity / Corporate Identity
Powell identity system
Agency: Powell / New York
Client: Powell Category: Brand and Corporate Identity / Corporate Identity
Recycled business card
Agency: Rethink / Vancouver
Client: Rethink Category: Brand and Corporate Identity / Corporate Identity
Letterhead Package
Agency: Rick Johnson & Company / Albuquerque
Client: Crusty Underwear Category: Brand and Corporate Identity / Corporate Identity
Kombucha Wonder Drink Corporate Identity
Agency: Sandstrom Design / Portland
Client: Kombucha Wonder Drink Category: Brand and Corporate Identity / Corporate Identity
Portland Advertising Federation Corporate Identity
Agency: Sandstrom Design / Portland
Client: Portland Advertising Federation Category: Brand and Corporate Identity / Corporate Identity
Surround Collaborative Architects Corporate Identity
Agency: Sandstrom Design / Portland
Client: Surround Collaborative Architects Category: Brand and Corporate Identity / Corporate Identity
GR8 Design
Agency: TBWA Gavin Reddy / Houghton
Client: GR8 Design Category: Brand and Corporate Identity / Corporate Identity
Surgeon
Agency: Abbott Mead Vickers.BBDO / London
Client: Kaliber Category: Consumer Television / Consumer Television :30/:25 Single
Aqueduct
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
White Man Dancing
Agency: BBDO / New York
Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television :30/:25 Single
Heads
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Budget.com Man
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Single
Time
Agency: DM9 DDB Publicidade / São Paulo
Client: Johnson & Johnson - Neutrogena Category: Consumer Television / Consumer Television :30/:25 Single
Apartment
Agency: Fallon / Minneapolis
Client: Lee Apparel Co./Buddy Lee, The Category: Consumer Television / Consumer Television :30/:25 Single
