The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Airport
Agency: Fallon / New York
Client: Conseco Category: Consumer Television / Consumer Television :30/:25 Single
Sonogram
Agency: Foote Cone & Belding / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Monkey II
Agency: Goodby Silverstein & Partners / San Francisco
Client: E-Trade Category: Consumer Television / Consumer Television :30/:25 Single
Rycharde Hawkes
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television :30/:25 Single
State Reception
Agency: Grabarz & Partners / Hamburg
Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Boat
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
P.E.V.R.
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Single
Pool
Agency: La Comunidad / Buenos Aires
Client: MTV Category: Consumer Television / Consumer Television :30/:25 Single
Brown
Agency: Leo Burnett / Chicago
Client: Crayola Category: Consumer Television / Consumer Television :30/:25 Single
Growl for a Grand
Agency: Leo Burnett / London
Client: Kellogg's Category: Consumer Television / Consumer Television :30/:25 Single
Boys Room
Agency: Leo Burnett / Chicago
Client: Polaroid iZone Category: Consumer Television / Consumer Television :30/:25 Single
Rubber Band
Agency: Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town
Client: Volkswagen SA Category: Consumer Television / Consumer Television :30/:25 Single
Jackson
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Single
Amnesia
Agency: Young & Rubicam / New York
Client: Computer Associates Category: Consumer Television / Consumer Television :30/:25 Single
Great Idea
Agency: BBDO / New York
Client: Federal Express Category: Consumer Television / Consumer Television :30/:25 Single
Newlywed
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Take Me Out to the Ballgame
Agency: Wieden+Kennedy / Portland
Client: Nike Baseball Category: Consumer Television / Consumer Television :30/:25 Single
Old Man
Agency: Saatchi & Saatchi / Bangkok
Client: Sylvania Category: Consumer Television / Consumer Television :30/:25 Single
Classroom
Agency: Saatchi & Saatchi / Hong Kong
Client: Oxygen Broadband Category: Consumer Television / Consumer Television :30/:25 Single
Larry the Crime Donkey
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Single
Dress
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Fresh Category: Consumer Television / Consumer Television :30/:25 Single
Lucy - Who let the dogs out
Agency: The Martin Agency / Richmond
Client: TV Land PULL THIS PIECE!!!! Category: Consumer Television / Consumer Television :30/:25 Single
Pole Cat
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Kelly Leek
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Moon
Agency: Young & Rubicam Mattingly / Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :30/:25 Single
Balance
Agency: Team One
Client: Lexus Category: Consumer Television / Consumer Television :30/:25 Single
Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Power of Advertising
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Holly
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Lump
Agency: BBDO / Atlanta
Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Boy
Agency: Leo Burnett / São Paulo
Client: Ação da Cidadania Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cut
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Flaws
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Price
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Changi Prison - Grandparents
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
God - I Am Here
Agency: Ogilvy & Mather / Singapore
Client: Churches of the Love Singapore Movement Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Chin
Agency: Saatchi & Saatchi / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Eye
Agency: Saatchi & Saatchi / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Woman Abuse - Elevator
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Alcoholic
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Too Young
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seat Belt
Agency: young&rubicam.thinking / Auckland
Client: Waitakere City Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Swing, Kite, Clothesline
Agency: Ambience D'Arcy / Mumbai
Client: Marico Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fish, Birdcage, Paint, Puppy
Agency: Bozell / New York
Client: Datek Category: Newspaper / Newspaper Over 600 Lines: Campaign
Suicide, Back Seat, Boot
Agency: Contrapunto / Madrid
Client: Smart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early
Agency: Far East Public Company / Bangkok
Client: Yontrakit Intersales Category: Newspaper / Newspaper Over 600 Lines: Campaign
Wilks, Lourve, Nations Collide
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bigmart
Agency: Impiric / Singapore
Client: Giant Hypermart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Conseco
Title:
Airport
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02484A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Fox Sports
Title:
Sonogram
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02485A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
E-Trade
Title:
Monkey II
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02486A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Rycharde Hawkes
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02487A
Award:
2002 Advertising Merit Award
Agency:
Grabarz & Partners / Hamburg
Client:
Volkswagen AG
Title:
State Reception
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02488A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Boat
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02489A
Award:
2002 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Ultimate TV
Title:
P.E.V.R.
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02490A
Award:
2002 Advertising Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
MTV
Title:
Pool
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02491A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Crayola
Title:
Brown
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02492A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Kellogg's
Title:
Growl for a Grand
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02493A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid iZone
Title:
Boys Room
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02494A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town
Client:
Volkswagen SA
Title:
Rubber Band
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02496A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Jackson
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02497A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Computer Associates
Title:
Amnesia
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02498A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Federal Express
Title:
Great Idea
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02499A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Newlywed
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02500A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02501A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Baseball
Title:
Take Me Out to the Ballgame
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02502A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Sylvania
Title:
Old Man
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02503A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Oxygen Broadband
Title:
Classroom
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02504A
Award:
2002 Advertising Merit Award
Agency:
Secret Weapon Marketing / Santa Monica
Client:
Jack in the Box
Title:
Larry the Crime Donkey
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02505A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Fresh
Title:
Dress
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02506A
Award:
2002 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
TV Land PULL THIS PIECE!!!!
Title:
Lucy - Who let the dogs out
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02507A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Pole Cat
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02508A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Kelly Leek
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02509A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam Mattingly / Melbourne
Client:
Melbourne International Comedy Festival
Title:
Moon
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02510A
Award:
2002 Advertising Merit Award
Agency:
Team One
Client:
Lexus
Title:
Balance
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
90514
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation PULL FROM BOOK
Title:
Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02427A
Award:
2002 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
The Power of Advertising
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02428A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
Holly
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02429A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia Breast Cancer Coalition
Title:
Lump
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02411A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Ação da Cidadania
Title:
Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02412A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Cut
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02413A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Flaws
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02414A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02415A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02416A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison - Grandparents
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02417A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Churches of the Love Singapore Movement
Title:
God - I Am Here
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02418A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Women's Refuge
Title:
Chin
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02419A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Women's Refuge
Title:
Eye
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02420A
Award:
2002 Advertising Merit Award
Agency:
Sonnenberg Murphy Leo Burnett / Johannesburg
Client:
Salvation Army
Title:
Woman Abuse - Elevator
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02421A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
Alcoholic
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02422A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
Too Young
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02423A
Award:
2002 Advertising Merit Award
Agency:
young&rubicam.thinking / Auckland
Client:
Waitakere City Council
Title:
Seat Belt
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02424A
Award:
2002 Advertising Merit Award
Agency:
Ambience D'Arcy / Mumbai
Client:
Marico Industries
Title:
Swing, Kite, Clothesline
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02127A
Award:
2002 Advertising Merit Award
Agency:
Bozell / New York
Client:
Datek
Title:
Fish, Birdcage, Paint, Puppy
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02128A
Award:
2002 Advertising Merit Award
Agency:
Contrapunto / Madrid
Client:
Smart
Title:
Suicide, Back Seat, Boot
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02129A
Award:
2002 Advertising Merit Award
Agency:
Far East Public Company / Bangkok
Client:
Yontrakit Intersales
Title:
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02130A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Wilks, Lourve, Nations Collide
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02131A
Award:
2002 Advertising Merit Award
Agency:
Impiric / Singapore
Client:
Giant Hypermart
Title:
Bigmart
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02132A