The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Target Brand Mrktg. Book and DVD
Agency: Graphiculture / Minneapolis
Client: Target Corporation Category: Brand and Corporate Identity / Booklet/Brochure
John Varvatos
Agency: Toth Brand Imaging / Concord
Client: John Varvatos Category: Brand and Corporate Identity / Booklet/Brochure
How to Think
Agency: Turner Duckworth / San Francisco
Client: Virgin Atlantic Category: Brand and Corporate Identity / Booklet/Brochure
Sixty Weeks
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Brand and Corporate Identity / Booklet/Brochure
B&R Trip Guide 2002
Agency: Viva Dolan / Toronto
Client: Butterfield & Robinson Category: Brand and Corporate Identity / Booklet/Brochure
In the Gutter
Agency: Viva Dolan / Toronto
Client: Curious Collection-Arjo Wiggins Category: Brand and Corporate Identity / Booklet/Brochure
Curious Swatchbooks-North America
Agency: Viva Dolan / Toronto
Client: Curious Collection-Arjo Wiggins Category: Brand and Corporate Identity / Booklet/Brochure
Do You See What I See?
Agency: VSA Partners / Chicago
Client: Fox River Paper Co. Category: Brand and Corporate Identity / Booklet/Brochure
Free Time 2002 Engagement Calendar
Agency: VSA Partners / Chicago
Client: Fox River Paper Co. Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Book - Encyclopedia of Addictions
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Book - No More Miss Nice Guy
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Book - The Art of Contracts
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Books - Book of Lies
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Siemens Brand Fact Book
Agency: Wieden+Kennedy / Amsterdam
Client: Siemens AG Category: Brand and Corporate Identity / Booklet/Brochure
Siemens Mobile Devices, Brand Manual and Creative Guidelines
Agency: Wieden+Kennedy / Amsterdam
Client: Siemens AG Category: Brand and Corporate Identity / Booklet/Brochure
Office/Snake/Iron
Agency: Palmer Jarvis DDB / Vancouver
Client: Lastminutelodgings.com Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Drew
Agency: Saatchi & Saatchi / Hong Kong
Client: Procter & Gamble - Oil of Olay Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Lovingly-crafted
Agency: Square One / Dallas
Client: Urban Home Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Colin Powell
Agency: DDB / Singapore
Client: Volvo Cars East Asia Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Price
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Youth campaign-anti tobacco education
Agency: Seven Interactive / Chicago
Client: Golin/Harris International & The State of Illinois Category: Brand Gaming / Brand Gaming - Banners
Auto Trader Wrecks
Agency: Clemenger BBDO / Wellington
Client: Land Transport Safety Authority Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Crab
Agency: Leo Burnett / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Sharks of the World
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Changi Prison
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Open Here+
Agency: Saatchi & Saatchi / Sydney
Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Bears
Agency: Saatchi & Saatchi / Singapore
Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Stamps Unlimited Campaign
Agency: BBDO / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Koufax, Clinton, Movies, Queen Mother
Agency: Crispin Porter & Bogusky / Miami
Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Toenails
Agency: Leo Burnett / New Delhi
Client: Dabur India Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Upgrade your language
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Reliable
Agency: NET#WORK BBDO / Johannesburg
Client: Delta Motor Corporation Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where There's Iron, There Can Be Rust
Agency: Almap BBDO Comunicacoes / São Paulo
Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Driving Around in Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Culture Issue - Window View
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cat
Agency: BBDO / Bangkok
Client: Pepsi-Cola Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sebastian
Agency: BDDP et Fils / Boulogne Billancourt
Client: BMW France Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Earthquake
Agency: Beast / Hong Kong
Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pump
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Your Name Here
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rich & Famous
Agency: Carmichael Lynch / Minneapolis
Client: Gibson Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airplane
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Uneventful Life
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
What Color
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Design Merit Award
Agency:
Graphiculture / Minneapolis
Client:
Target Corporation
Title:
Target Brand Mrktg. Book and DVD
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02054D
Award:
2002 Design Merit Award
Agency:
Toth Brand Imaging / Concord
Client:
John Varvatos
Title:
John Varvatos
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02055D
Award:
2002 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Virgin Atlantic
Title:
How to Think
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02056D
Award:
2002 Design Merit Award
Agency:
VCU Adcenter / Richmond
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02057D
Award:
2002 Design Merit Award
Agency:
Viva Dolan / Toronto
Client:
Butterfield & Robinson
Title:
B&R Trip Guide 2002
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02058D
Award:
2002 Design Merit Award
Agency:
Viva Dolan / Toronto
Client:
Curious Collection-Arjo Wiggins
Title:
In the Gutter
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02059D
Award:
2002 Design Merit Award
Agency:
Viva Dolan / Toronto
Client:
Curious Collection-Arjo Wiggins
Title:
Curious Swatchbooks-North America
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02060D
Award:
2002 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Fox River Paper Co.
Title:
Do You See What I See?
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02061D
Award:
2002 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Fox River Paper Co.
Title:
Free Time 2002 Engagement Calendar
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02062D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Book - Encyclopedia of Addictions
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02063D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Book - No More Miss Nice Guy
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02064D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Book - The Art of Contracts
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02065D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Books - Book of Lies
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02066D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Siemens AG
Title:
Siemens Brand Fact Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02067D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Siemens AG
Title:
Siemens Mobile Devices, Brand Manual and Creative Guidelines
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02068D
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Lastminutelodgings.com
Title:
Office/Snake/Iron
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
02271A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Procter & Gamble - Oil of Olay
Title:
Drew
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
02272A
Award:
2002 Advertising Merit Award
Agency:
Square One / Dallas
Client:
Urban Home
Title:
Lovingly-crafted
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
02273A
Award:
2002 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Volvo Cars East Asia
Title:
Colin Powell
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02425A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02426A
Award:
2002 Interactive Merit Award
Agency:
AGI GmbH / Stuttgart
Client:
HypoVereinsbank (Munich)
Title:
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
02164N
Award:
2002 Interactive Merit Award
Agency:
Seven Interactive / Chicago
Client:
Golin/Harris International & The State of Illinois
Title:
Youth campaign-anti tobacco education
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
02165N
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport Safety Authority
Title:
Auto Trader Wrecks
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02405A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
Crab
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02406A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Ocean Environment
Title:
Sharks of the World
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02407A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02408A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Pedestrian Council
Title:
Open Here+
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02409A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Acres
Title:
Bears
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02410A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Stamps Unlimited
Title:
Stamps Unlimited Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02154A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Fifth Avenue Stamp Gallery
Title:
Koufax, Clinton, Movies, Queen Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02155A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / New Delhi
Client:
Dabur India
Title:
Toenails
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02156A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Upgrade your language
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02157A
Award:
2002 Advertising Merit Award
Agency:
NET#WORK BBDO / Johannesburg
Client:
Delta Motor Corporation
Title:
Reliable
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02158A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02163A
Award:
2002 Advertising Merit Award
Agency:
Almap BBDO Comunicacoes / São Paulo
Client:
Tintas Coral
Title:
Where There's Iron, There Can Be Rust
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02164A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Lemon
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02165A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Sidewalk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02166A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Snow Boot
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02167A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Driving Around in Squares
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02168A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Culture Issue - Window View
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02169A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Music Issue - Car Lighter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02170A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Pepsi-Cola
Title:
Cat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02171A
Award:
2002 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
BMW France
Title:
Sebastian
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02172A
Award:
2002 Advertising Merit Award
Agency:
Beast / Hong Kong
Client:
Samsonite
Title:
Earthquake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02173A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Pump
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02174A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Your Name Here
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02175A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Gibson Guitars
Title:
Rich & Famous
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02176A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Airplane
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02177A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Uneventful Life
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02178A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars of North America
Title:
What Color
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02179A