The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
newbeetle
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Beyond the Banner
Think City Preview
Agency: resource / Columbus
Client: "Ford, Think Mobility" Category: Beyond the Banner
CHOCOLATE
Agency: BBDO / Singapore
Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier
Agency: Tom Gianfagna Inc. / New York
Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations
Agency: Ogilvy & Mather / Frankfurt
Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker
Agency: Quadrant Communications / Mumbai
Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: Sawyer Riley Compton / Atlanta
Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box
Agency: TBWA / Singapore
Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
McKnight Annual Report
Agency: Agency Eleven / Minneapolis
Client: McKnight Foundation, The Category: Brand and Corporate Identity Design / Annual Report
Gartner 2001 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Gartner Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Silicon Valley National Bank Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report
Agency: Eleven / San Francisco
Client: Williams Sonoma Category: Brand and Corporate Identity Design / Annual Report
Annual Report 2000
Agency: Maksimovic & Partners / Saarbrucken
Client: Vereinigte Volksbanken VVBS Category: Brand and Corporate Identity Design / Annual Report
Operation/Dandruff/Ice Cream
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Television / Consumer Television Over :30 Campaign
Generic
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Banners / Banner - Campaign
Capabilities Brochure
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Brand and Corporate Identity / Booklet/Brochure
TruthZine
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Brand and Corporate Identity / Booklet/Brochure
Moments
Agency: Bates Brasil / São Paulo
Client: Coca-Cola Category: Brand and Corporate Identity / Booklet/Brochure
BBDO Asia Pacific
Agency: BBDO / Kuala Lumpur
Client: BBDO Malaysia Category: Brand and Corporate Identity / Booklet/Brochure
Voice Brochure
Agency: Cahan & Associates / San Francisco
Client: AIGA Category: Brand and Corporate Identity / Booklet/Brochure
Client Stories; Business Reviews
Agency: Cahan & Associates / San Francisco
Client: Stroock & Stroock & Lavan Category: Brand and Corporate Identity / Booklet/Brochure
Brochure/Book
Agency: Connelly Partners / Boston
Client: Druker A505 Category: Brand and Corporate Identity / Booklet/Brochure
Volume 9
Agency: Design: MW / New York
Client: Takashimaya New York Category: Brand and Corporate Identity / Booklet/Brochure
Faszination Clie
Agency: Euro RSCG Thomsen Roehle / Dusseldorf
Client: Sony Category: Brand and Corporate Identity / Booklet/Brochure
V408 Book
Agency: Fuse / St. Louis
Client: Eddie Robinson Foundation, The Category: Brand and Corporate Identity / Booklet/Brochure
Bjorn Dahlstrom catalogue
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Brand and Corporate Identity / Booklet/Brochure
Watercloset workship: sit beautiful!
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Brand and Corporate Identity / Booklet/Brochure
Leatherman Tools 2001 Product Catalog
Agency: Hornall Anderson Design Works / Seattle
Client: Leatherman Tool Group Category: Brand and Corporate Identity / Booklet/Brochure
Media Kit
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brill's Content Category: Brand and Corporate Identity / Booklet/Brochure
Heffernan Icons
Agency: Pentagram Design / San Francisco
Client: Terry Heffernan Category: Brand and Corporate Identity / Booklet/Brochure
Precision Brochure
Agency: Saatchi & Saatchi / Sydney
Client: Spicers Paper Category: Brand and Corporate Identity / Booklet/Brochure
Waggener Edstrom Book
Agency: Sandstrom Design / Portland
Client: Waggener Edstrom Category: Brand and Corporate Identity / Booklet/Brochure
