The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Musical Notes
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Malaysia Category: Collateral Advertising / Collateral Posters: Single
Speedy
Agency: TBWA / Berlin
Client: Kawasaki Motoren GmbH Category: Collateral Advertising / Collateral Posters: Single
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic Category: Collateral Advertising / Collateral Posters: Single
Evolution
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW C1 Category: Collateral Advertising / Collateral Posters: Single
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Collateral Posters: Single
Turtle
Agency: Vinizius Young & Rubicam / Barcelona
Client: Swatch Category: Collateral Advertising / Collateral Posters: Single
Hunt Adkins Website
Agency: Hunt Adkins / Minneapolis
Client: Hunt Adkins Category: Self-Promotion / Self-Promotion - Web Sites
web site
Agency: Paris France, Inc. / Portland
Client: Steve Bonini Photography Category: Self-Promotion / Self-Promotion - Web Sites
Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Sherry
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Lump
Agency: BBDO / Atlanta
Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Trailer
Agency: Cole Henderson Drake / Atlanta
Client: Dahlonega Film Festival Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Gay Rights
Agency: DeVito/Verdi / New York
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tombstone
Agency: DeVito/Verdi / New York
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 1
Agency: DM9 DDB Publicidade / São Paulo
Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 2
Agency: DM9 DDB Publicidade / São Paulo
Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
200 Kroner
Agency: Leo Burnett / Oslo
Client: Save the Children Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Before/After
Agency: Leo Burnett / Mumbai
Client: Tarun Mitra Mandal Eye Donation Movement Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Teeth
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wright Brothers
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina First Flight Centennial Commission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WA Street
Agency: Nail Commuications / Providence
Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Changi Prison Grandparents
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Changi Prison Skulls
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
PATTERN
Agency: Saatchi & Saatchi / Johannesburg
Client: Gender Equality Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hemorrhoid, Dead, Bears
Agency: Saatchi & Saatchi / Singapore
Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wall
Agency: Saatchi & Saatchi / Singapore
Client: Aware Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Family
Agency: Saatchi & Saatchi / Singapore
Client: SEA Shepherd Conservation Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Beer Taps
Agency: Sawyer Riley Compton / Atlanta
Client: Georgia Tech Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Teeth
Agency: Sawyer Riley Compton / Atlanta
Client: Partnership Against Domestic Violence, The Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Engineering Symphony
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Hitchcock
Agency: BBDO / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Fence
Agency: BBDO/Guerrero Ortega / Makati City
Client: Adidas Philippines Category: Newspaper / Newspaper 600 Lines or Less: Single
Cannibal
Agency: Clarke Goward / Boston
Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Single
Queen Mother
Agency: Crispin Porter & Bogusky / Miami
Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Single
Sunflowers
Agency: Foote Cone & Belding / Singapore
Client: Shin Chin Distributors Category: Newspaper / Newspaper 600 Lines or Less: Single
New
Agency: Lowe Lintas GGK AG / Zürich
Client: AMAG Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
Coin Requital
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Distend
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Peregrinate
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Scott Emulsion - Mother
Agency: Ogilvy & Mather / Singapore
Client: Glaxo Smithkline Category: Newspaper / Newspaper 600 Lines or Less: Single
Keyboard as Tire
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Newspaper / Newspaper 600 Lines or Less: Single
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Pool
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02371A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble Malaysia
Title:
Musical Notes
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02372A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Berlin
Client:
Kawasaki Motoren GmbH
Title:
Speedy
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02373A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Bic
Title:
Crossword
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02374A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW C1
Title:
Evolution
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02375A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02376A
Award:
2002 Advertising Merit Award
Agency:
Vinizius Young & Rubicam / Barcelona
Client:
Swatch
Title:
Turtle
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02377A
Award:
2002 Interactive Merit Award
Agency:
deepend new york / new york
Client:
bluecashew
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02166N
Award:
2002 Interactive Merit Award
Agency:
Doubleyou Remo / Madrid
Client:
Madpix Company
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02167N
Award:
2002 Interactive Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Hunt Adkins
Title:
Hunt Adkins Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02168N
Award:
2002 Interactive Merit Award
Agency:
Lead Dog Digital / New York
Client:
Lead Dog Digital
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02169N
Award:
2002 Interactive Merit Award
Agency:
Merkley Newman Harty & Partners / New York
Client:
MNHi
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02170N
Award:
2002 Interactive Merit Award
Agency:
Paris France, Inc. / Portland
Client:
Steve Bonini Photography
Title:
web site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02171N
Award:
2002 Interactive Merit Award
Agency:
Pentagram Design, Inc. / San Francisco
Client:
Terry Heffernan
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02172N
Award:
2002 Interactive Merit Award
Agency:
point2interactive.com / Detroit
Client:
point2interactive advertising
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02173N
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02159A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Sherry
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02160A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia Breast Cancer Coalition
Title:
Lump
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02385A
Award:
2002 Advertising Merit Award
Agency:
Cole Henderson Drake / Atlanta
Client:
Dahlonega Film Festival
Title:
Trailer
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02386A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
American Civil Liberties Union
Title:
Gay Rights
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02387A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
American Civil Liberties Union
Title:
Tombstone
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02388A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Project Take Part/Iguatemi Mall
Title:
Perfume 1
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02389A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Project Take Part/Iguatemi Mall
Title:
Perfume 2
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02390A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Oslo
Client:
Save the Children
Title:
200 Kroner
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02391A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Mumbai
Client:
Tarun Mitra Mandal Eye Donation Movement
Title:
Before/After
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02392A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Ocean Environment
Title:
Teeth
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02393A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina First Flight Centennial Commission
Title:
Wright Brothers
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02394A
Award:
2002 Advertising Merit Award
Agency:
Nail Commuications / Providence
Client:
United Way
Title:
WA Street
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02395A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02396A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison Grandparents
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02397A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison Skulls
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02398A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Gender Equality
Title:
PATTERN
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02399A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Acres
Title:
Hemorrhoid, Dead, Bears
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02400A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Aware
Title:
Wall
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02401A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
SEA Shepherd Conservation Society
Title:
Family
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02402A
Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Georgia Tech
Title:
Beer Taps
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02403A
Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Partnership Against Domestic Violence, The
Title:
Teeth
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02404A
Award:
2002 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche
Title:
Engineering Symphony
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02147N
Award:
2002 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
MasterCraft Boats
Title:
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02148N
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Stamps Unlimited
Title:
Hitchcock
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02139A
Award:
2002 Advertising Merit Award
Agency:
BBDO/Guerrero Ortega / Makati City
Client:
Adidas Philippines
Title:
Fence
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02140A
Award:
2002 Advertising Merit Award
Agency:
Clarke Goward / Boston
Client:
Ragged Mountain
Title:
Cannibal
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02141A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Fifth Avenue Stamp Gallery
Title:
Queen Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02142A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Singapore
Client:
Shin Chin Distributors
Title:
Sunflowers
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02143A
Award:
2002 Advertising Merit Award
Agency:
Lowe Lintas GGK AG / Zürich
Client:
AMAG Volkswagen
Title:
New
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02144A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Coin Requital
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02145A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Distend
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02146A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Peregrinate
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02147A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Glaxo Smithkline
Title:
Scott Emulsion - Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02148A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
IBM Germany
Title:
Keyboard as Tire
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02149A