The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Thunderbird Collection
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Direct Mail / Direct Mail: Single
Suction Cup
Agency: J. Walter Thompson / Hong Kong
Client: Jaguar X-Type Category: Direct Mail / Direct Mail: Single
OgilvyPhant
Agency: OgilvyOne worldwide / Singapore
Client: OgilvyOne worldwide Category: Direct Mail / Direct Mail: Single
Powerplant
Agency: Publicis Dialog / San Francisco
Client: Hewlett-Packard Category: Direct Mail / Direct Mail: Single
Promotional Mailer
Agency: R&R Partners / Las Vegas
Client: R&R Live Category: Direct Mail / Direct Mail: Single
Holiday Card
Agency: Rick Johnson & Company / Albuquerque
Client: United Blood Services Category: Direct Mail / Direct Mail: Single
BOTTLED TAP WATER
Agency: Saatchi & Saatchi / Johannesburg
Client: Saatchi & Saatchi Category: Direct Mail / Direct Mail: Single
Mark Hooper 2001 Promotional Mailer
Agency: Sandstrom Design / Portland
Client: Mark Hooper Photography Category: Direct Mail / Direct Mail: Single
Promotional Series
Agency: Templin Brink Design / San Francisco
Client: Sharpe & Associates Category: Direct Mail / Direct Mail: Single
2002 Promotional Gift Calendar
Agency: Templin Brink Design / San Francisco
Client: Turner Classic Movies Category: Direct Mail / Direct Mail: Single
Bowl Cut Call for Entries
Agency: WONGDOODY / Seattle
Client: Belding Awards Category: Direct Mail / Direct Mail: Single
Dining Out 120s
Agency: BBDO/Guerrero Ortega / Makati City
Client: Visa International Category: Non-Broadcast / Non-Broadcast: Cinema
Instinct
Agency: Bryant Fulton & Shee / Vancouver
Client: Vancouver International Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Beach 40
Agency: Saatchi & Saatchi / London
Client: Club 18-30/Club 18-30 Holidays Category: Non-Broadcast / Non-Broadcast: Cinema
The Full McCoy
Agency: Carmichael Lynch / Minneapolis
Client: Potlatch Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Band News :15
Agency: Lobo Filmes / São Paulo
Client: Band News Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Band News :30
Agency: Lobo Filmes / São Paulo
Client: Band News Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Sociedade An_nima
Agency: Lobo Filmes / São Paulo
Client: TV Globo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Top 20 Brasil
Agency: Lobo Filmes / São Paulo
Client: MTV Brasil Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
The Life Opening Sequence
Agency: @radical.media / New York
Client: ESPN Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2002 Design Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Ford Motor Company
Title:
Thunderbird Collection
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02179D
Award:
2002 Design Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
Jaguar X-Type
Title:
Suction Cup
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02180D
Award:
2002 Design Merit Award
Agency:
Lowe / New York
Client:
Montblanc
Title:
Signature
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02181D
Award:
2002 Design Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
OgilvyOne worldwide
Title:
OgilvyPhant
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02182D
Award:
2002 Design Merit Award
Agency:
Publicis Dialog / San Francisco
Client:
Hewlett-Packard
Title:
Powerplant
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02183D
Award:
2002 Design Merit Award
Agency:
R&R Partners / Las Vegas
Client:
R&R Live
Title:
Promotional Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02184D
Award:
2002 Design Merit Award
Agency:
Rick Johnson & Company / Albuquerque
Client:
United Blood Services
Title:
Holiday Card
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02185D
Award:
2002 Design Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Saatchi & Saatchi
Title:
BOTTLED TAP WATER
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02186D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper Photography
Title:
Mark Hooper 2001 Promotional Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02187D
Award:
2002 Design Merit Award
Agency:
Templin Brink Design / San Francisco
Client:
Sharpe & Associates
Title:
Promotional Series
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02188D
Award:
2002 Design Merit Award
Agency:
Templin Brink Design / San Francisco
Client:
Turner Classic Movies
Title:
2002 Promotional Gift Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02189D
Award:
2002 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Belding Awards
Title:
Bowl Cut Call for Entries
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02190D
Award:
2002 Advertising Merit Award
Agency:
BBDO/Guerrero Ortega / Makati City
Client:
Visa International
Title:
Dining Out 120s
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
02541A
Award:
2002 Advertising Merit Award
Agency:
Bryant Fulton & Shee / Vancouver
Client:
Vancouver International Film Festival
Title:
Instinct
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
02542A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30/Club 18-30 Holidays
Title:
Beach 40
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
02543A
Award:
2002 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Potlatch
Title:
The Full McCoy
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
02191D
Award:
2002 Design Merit Award
Agency:
Lobo Filmes / São Paulo
Client:
Band News
Title:
Band News :15
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
02192D
Award:
2002 Design Merit Award
Agency:
Lobo Filmes / São Paulo
Client:
Band News
Title:
Band News :30
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
02193D
Award:
2002 Design Merit Award
Agency:
Lobo Filmes / São Paulo
Client:
TV Globo
Title:
Sociedade An_nima
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
02194D
Award:
2002 Design Merit Award
Agency:
Lobo Filmes / São Paulo
Client:
MTV Brasil
Title:
Top 20 Brasil
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
02195D