The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: SCHOLZ & VOLKMER / Wiesbaden Client: USM Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Sleeping Giants Agency: Second Story / Portland Client: Eastman Kodak Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Volkswagen UK Site Agency: Tribal DDB Worldwide / London Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Mink Coat+ Agency: BBDO / New York Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+ Agency: Cliff Freeman and Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+ Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign Agency: GSD&M / Austin Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+ Agency: Leagas Delaney / Paris Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV Agency: Modernista! / Boston Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign Agency: Publicis & Hal Riney / San Francisco Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers Agency: Robert/Boisen & Likeminded / Copenhagen K Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap Agency: Saatchi & Saatchi / London Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1 Agency: Secret Weapon Marketing / Santa Monica Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman Agency: Venables Bell & Partners / San Francisco Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Germans/Helicopter/Theatre Audience Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot Agency: Brown Melhuish Fishlock / Sydney Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court Agency: Abbott Mead Vickers.BBDO / London Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff Agency: TBWA Hunt Lascaris / Johannesburg Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Gizmo Posters Agency: Cheevers / Portland Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan Agency: M&C Saatchi / Sydney Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign Agency: Ogilvy & Mather / Frankfurt Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign
Cecilia, Marco, Antoni Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Living Room, Bedroom, House Agency: The Jupiter Drawing Room / Johannesburg Client: Prodec Paints Category: Collateral Advertising / Collateral Posters: Campaign
Tingler Agency: Agency Eleven / Minneapolis Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer Agency: Agency Eleven / Minneapolis Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign Agency: Alpern Lehman / Scottsdale Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Rejection letters Agency: Bouvier Kelly / Greensboro Client: Ad Club of the Triad Category: Direct Mail / Direct Mail: Single
Giving Birth Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Microwave Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sunburn Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Wasp Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
The Bubble Agency: Butler Shine & Stern / Sausalito Client: Nuance Communications Category: Direct Mail / Direct Mail: Single
Promo Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: PeñaBrand Category: Direct Mail / Direct Mail: Single
CN 2002 Calendar Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Direct Mail / Direct Mail: Single
Off Site In Chinatown Agency: Core 77 / New York Client: Off Site Category: Direct Mail / Direct Mail: Single
Truth Book Agency: Crispin Porter & Bogusky / Miami Client: Florida Department of Health Category: Direct Mail / Direct Mail: Single
Book of Motoring Agency: Crispin Porter & Bogusky / Miami Client: MINI Category: Direct Mail / Direct Mail: Single
Archipelago Pennies Direct Mail Piece Agency: Duffy Design / Minneapolis Client: Archipelago Category: Direct Mail / Direct Mail: Single
Archipelago Racing Direct Mail Piece Agency: Duffy Design / Minneapolis Client: Archipelago Category: Direct Mail / Direct Mail: Single
Ad-O-Matic Agency: Eisner Underground / Baltimore Client: Advertising Association of Baltimore Category: Direct Mail / Direct Mail: Single
F & M Boxes Agency: Eisner Communications / Baltimore Client: Farmers & Mechanics Bank Category: Direct Mail / Direct Mail: Single
Exercise Mat Agency: Foote Cone & Belding / Seattle Client: Precor Category: Direct Mail / Direct Mail: Single
Book Agency: Gosh Advertising / Singapore Client: Stonesoft Singapore Category: Direct Mail / Direct Mail: Single
Papermill Presentation Agency: Happy Forsman & Bodenfors / Göthenburg Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wallpaper Agency: Happy Forsman & Bodenfors / Göthenburg Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wrapping Paper Agency: Happy Forsman & Bodenfors / Göthenburg Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Hunt Adkins Holiday Gift 01/02 Agency: Hunt Adkins / Minneapolis Client: Hunt Adkins Category: Direct Mail / Direct Mail: Single

2002 Interactive Merit Award

SCHOLZ & VOLKMER / Wiesbaden

USM

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02144N

2002 Interactive Merit Award

Second Story / Portland

Eastman Kodak

Sleeping Giants

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02145N

2002 Interactive Merit Award

Tribal DDB Worldwide / London

Volkswagen

Volkswagen UK Site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02146N

2002 Advertising Merit Award

BBDO / New York

Frito Lay/Doritos

Mink Coat+

Consumer Television / Consumer Television :30/:25 Campaign

02511A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Budget

Chain Letter+

Consumer Television / Consumer Television :30/:25 Campaign

02512A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Lumberjack+

Consumer Television / Consumer Television :30/:25 Campaign

02513A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Orbit Campaign

Consumer Television / Consumer Television :30/:25 Campaign

02514A

2002 Advertising Merit Award

Leagas Delaney / Paris

IKEA

Under The Mess+

Consumer Television / Consumer Television :30/:25 Campaign

02515A

2002 Advertising Merit Award

Modernista! / Boston

Gap, The

Gap Holiday TV

Consumer Television / Consumer Television :30/:25 Campaign

02516A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Sacramento Kings

Sacramento Kings Player Campaign

Consumer Television / Consumer Television :30/:25 Campaign

02517A

2002 Advertising Merit Award

Robert/Boisen & Likeminded / Copenhagen K

Interflora

The power of flowers

Consumer Television / Consumer Television :30/:25 Campaign

02518A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Toyota GB/Toyota Corolla

Ride Home/School/Family Snap

Consumer Television / Consumer Television :30/:25 Campaign

02519A

2002 Advertising Merit Award

Secret Weapon Marketing / Santa Monica

Jack in the Box

Campaign 1

Consumer Television / Consumer Television :30/:25 Campaign

02520A

2002 Advertising Merit Award

Venables Bell & Partners / San Francisco

Ultimate TV

Spokesman

Consumer Television / Consumer Television :30/:25 Campaign

02521A

2002 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

Turf, Superstition, Sent to Minors

Consumer Television / Consumer Television :30/:25 Campaign

02522A

2002 Advertising Merit Award

BMP DDB / London

Guardian Film 4

Germans/Helicopter/Theatre Audience

Consumer Television / Consumer Television :20 and Under: Campaign

02529A

2002 Advertising Merit Award

Brown Melhuish Fishlock / Sydney

IKEA

Kids Parties, Motivational Speaker, Pilot

Consumer Television / Consumer Television :20 and Under: Campaign

02530A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

BBC News 24

Riot, Looting, War, Court

Consumer Television / Consumer Television :20 and Under: Campaign

02531A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Nashua

Umpire/Peek/Sniff

Consumer Television / Consumer Television :20 and Under: Campaign

02532A

2002 Advertising Merit Award

Cheevers / Portland

NEVCO

Gizmo Posters

Collateral Advertising / Collateral Posters: Campaign

02378A

2002 Advertising Merit Award

Lowe Bull Calvert Pace / Johannesburg

Dulux

Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn

Collateral Advertising / Collateral Posters: Campaign

02379A

2002 Advertising Merit Award

M&C Saatchi / Sydney

National Gallery

Fan

Collateral Advertising / Collateral Posters: Campaign

02380A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Mattel

Campaign

Collateral Advertising / Collateral Posters: Campaign

02381A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach, Bar, Pool

Collateral Advertising / Collateral Posters: Campaign

02382A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Cecilia, Marco, Antoni

Collateral Advertising / Collateral Posters: Campaign

02383A

2002 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Prodec Paints

Living Room, Bedroom, House

Collateral Advertising / Collateral Posters: Campaign

02384A

2002 Design Merit Award

Agency Eleven / Minneapolis

Gage

Tingler

Direct Mail / Direct Mail: Single

02155D

2002 Design Merit Award

Agency Eleven / Minneapolis

UPM

Cote Mailer

Direct Mail / Direct Mail: Single

02156D

2002 Design Merit Award

Alpern Lehman / Scottsdale

Breitfeld & Schliekert

Feel the Love Direct Mail Campaign

Direct Mail / Direct Mail: Single

02157D

2002 Design Merit Award

Bouvier Kelly / Greensboro

Ad Club of the Triad

Rejection letters

Direct Mail / Direct Mail: Single

02158D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Giving Birth

Direct Mail / Direct Mail: Single

02159D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Microwave

Direct Mail / Direct Mail: Single

02160D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Sunburn

Direct Mail / Direct Mail: Single

02161D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Wasp

Direct Mail / Direct Mail: Single

02162D

2002 Design Merit Award

Butler Shine & Stern / Sausalito

Nuance Communications

The Bubble

Direct Mail / Direct Mail: Single

02163D

2002 Design Merit Award

PeñaBrand/Butler Shine & Stern / Sausalito

PeñaBrand

Promo

Direct Mail / Direct Mail: Single

02164D

2002 Design Merit Award

Cartoon Network / Atlanta

Cartoon Network

CN 2002 Calendar

Direct Mail / Direct Mail: Single

02165D

2002 Design Merit Award

Core 77 / New York

Off Site

Off Site In Chinatown

Direct Mail / Direct Mail: Single

02166D

2002 Design Merit Award

Crispin Porter & Bogusky / Miami

Florida Department of Health

Truth Book

Direct Mail / Direct Mail: Single

02167D

2002 Design Merit Award

Crispin Porter & Bogusky / Miami

MINI

Book of Motoring

Direct Mail / Direct Mail: Single

02168D

2002 Design Merit Award

Duffy Design / Minneapolis

Archipelago

Archipelago Pennies Direct Mail Piece

Direct Mail / Direct Mail: Single

02169D

2002 Design Merit Award

Duffy Design / Minneapolis

Archipelago

Archipelago Racing Direct Mail Piece

Direct Mail / Direct Mail: Single

02170D

2002 Design Merit Award

Eisner Underground / Baltimore

Advertising Association of Baltimore

Ad-O-Matic

Direct Mail / Direct Mail: Single

02171D

2002 Design Merit Award

Eisner Communications / Baltimore

Farmers & Mechanics Bank

F & M Boxes

Direct Mail / Direct Mail: Single

02172D

2002 Design Merit Award

Foote Cone & Belding / Seattle

Precor

Exercise Mat

Direct Mail / Direct Mail: Single

02173D

2002 Design Merit Award

Gosh Advertising / Singapore

Stonesoft Singapore

Book

Direct Mail / Direct Mail: Single

02174D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Munkedals AB

Papermill Presentation

Direct Mail / Direct Mail: Single

02175D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Munkedals AB

Wallpaper

Direct Mail / Direct Mail: Single

02176D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Munkedals AB

Wrapping Paper

Direct Mail / Direct Mail: Single

02177D

2002 Design Merit Award

Hunt Adkins / Minneapolis

Hunt Adkins

Hunt Adkins Holiday Gift 01/02

Direct Mail / Direct Mail: Single

02178D

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