The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Sleeping Giants
Agency: Second Story / Portland
Client: Eastman Kodak Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Volkswagen UK Site
Agency: Tribal DDB Worldwide / London
Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Mink Coat+
Agency: BBDO / New York
Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+
Agency: Leagas Delaney / Paris
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV
Agency: Modernista! / Boston
Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers
Agency: Robert/Boisen & Likeminded / Copenhagen K
Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap
Agency: Saatchi & Saatchi / London
Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Germans/Helicopter/Theatre Audience
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot
Agency: Brown Melhuish Fishlock / Sydney
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Gizmo Posters
Agency: Cheevers / Portland
Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan
Agency: M&C Saatchi / Sydney
Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Living Room, Bedroom, House
Agency: The Jupiter Drawing Room / Johannesburg
Client: Prodec Paints Category: Collateral Advertising / Collateral Posters: Campaign
Tingler
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer
Agency: Agency Eleven / Minneapolis
Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign
Agency: Alpern Lehman / Scottsdale
Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Rejection letters
Agency: Bouvier Kelly / Greensboro
Client: Ad Club of the Triad Category: Direct Mail / Direct Mail: Single
Giving Birth
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Microwave
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sunburn
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Wasp
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
The Bubble
Agency: Butler Shine & Stern / Sausalito
Client: Nuance Communications Category: Direct Mail / Direct Mail: Single
Promo
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: PeñaBrand Category: Direct Mail / Direct Mail: Single
CN 2002 Calendar
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Direct Mail / Direct Mail: Single
Off Site In Chinatown
Agency: Core 77 / New York
Client: Off Site Category: Direct Mail / Direct Mail: Single
Truth Book
Agency: Crispin Porter & Bogusky / Miami
Client: Florida Department of Health Category: Direct Mail / Direct Mail: Single
Book of Motoring
Agency: Crispin Porter & Bogusky / Miami
Client: MINI Category: Direct Mail / Direct Mail: Single
Archipelago Pennies Direct Mail Piece
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Archipelago Racing Direct Mail Piece
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Ad-O-Matic
Agency: Eisner Underground / Baltimore
Client: Advertising Association of Baltimore Category: Direct Mail / Direct Mail: Single
F & M Boxes
Agency: Eisner Communications / Baltimore
Client: Farmers & Mechanics Bank Category: Direct Mail / Direct Mail: Single
Exercise Mat
Agency: Foote Cone & Belding / Seattle
Client: Precor Category: Direct Mail / Direct Mail: Single
Book
Agency: Gosh Advertising / Singapore
Client: Stonesoft Singapore Category: Direct Mail / Direct Mail: Single
Papermill Presentation
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wallpaper
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wrapping Paper
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Hunt Adkins Holiday Gift 01/02
Agency: Hunt Adkins / Minneapolis
Client: Hunt Adkins Category: Direct Mail / Direct Mail: Single
Award:
2002 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER / Wiesbaden
Client:
USM
Title:
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02144N
Award:
2002 Interactive Merit Award
Agency:
Second Story / Portland
Client:
Eastman Kodak
Title:
Sleeping Giants
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02145N
Award:
2002 Interactive Merit Award
Agency:
Tribal DDB Worldwide / London
Client:
Volkswagen
Title:
Volkswagen UK Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02146N
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Frito Lay/Doritos
Title:
Mink Coat+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02511A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Chain Letter+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02512A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Lumberjack+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02513A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Orbit Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02514A
Award:
2002 Advertising Merit Award
Agency:
Leagas Delaney / Paris
Client:
IKEA
Title:
Under The Mess+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02515A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Gap, The
Title:
Gap Holiday TV
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02516A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Sacramento Kings Player Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02517A
Award:
2002 Advertising Merit Award
Agency:
Robert/Boisen & Likeminded / Copenhagen K
Client:
Interflora
Title:
The power of flowers
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02518A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota GB/Toyota Corolla
Title:
Ride Home/School/Family Snap
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02519A
Award:
2002 Advertising Merit Award
Agency:
Secret Weapon Marketing / Santa Monica
Client:
Jack in the Box
Title:
Campaign 1
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02520A
Award:
2002 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Ultimate TV
Title:
Spokesman
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02521A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
Turf, Superstition, Sent to Minors
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02522A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Germans/Helicopter/Theatre Audience
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02529A
Award:
2002 Advertising Merit Award
Agency:
Brown Melhuish Fishlock / Sydney
Client:
IKEA
Title:
Kids Parties, Motivational Speaker, Pilot
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02530A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot, Looting, War, Court
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02531A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Nashua
Title:
Umpire/Peek/Sniff
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02532A
Award:
2002 Advertising Merit Award
Agency:
Cheevers / Portland
Client:
NEVCO
Title:
Gizmo Posters
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02378A
Award:
2002 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02379A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
National Gallery
Title:
Fan
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02380A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Mattel
Title:
Campaign
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02381A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach, Bar, Pool
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02382A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02383A
Award:
2002 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Prodec Paints
Title:
Living Room, Bedroom, House
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02384A
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Tingler
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02155D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
UPM
Title:
Cote Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02156D
Award:
2002 Design Merit Award
Agency:
Alpern Lehman / Scottsdale
Client:
Breitfeld & Schliekert
Title:
Feel the Love Direct Mail Campaign
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02157D
Award:
2002 Design Merit Award
Agency:
Bouvier Kelly / Greensboro
Client:
Ad Club of the Triad
Title:
Rejection letters
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02158D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Giving Birth
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02159D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Microwave
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02160D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Sunburn
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02161D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Wasp
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02162D
Award:
2002 Design Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Nuance Communications
Title:
The Bubble
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02163D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
PeñaBrand
Title:
Promo
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02164D
Award:
2002 Design Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
CN 2002 Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02165D
Award:
2002 Design Merit Award
Agency:
Core 77 / New York
Client:
Off Site
Title:
Off Site In Chinatown
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02166D
Award:
2002 Design Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Florida Department of Health
Title:
Truth Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02167D
Award:
2002 Design Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
MINI
Title:
Book of Motoring
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02168D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Pennies Direct Mail Piece
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02169D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Racing Direct Mail Piece
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02170D
Award:
2002 Design Merit Award
Agency:
Eisner Underground / Baltimore
Client:
Advertising Association of Baltimore
Title:
Ad-O-Matic
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02171D
Award:
2002 Design Merit Award
Agency:
Eisner Communications / Baltimore
Client:
Farmers & Mechanics Bank
Title:
F & M Boxes
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02172D
Award:
2002 Design Merit Award
Agency:
Foote Cone & Belding / Seattle
Client:
Precor
Title:
Exercise Mat
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02173D
Award:
2002 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Stonesoft Singapore
Title:
Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02174D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Papermill Presentation
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02175D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Wallpaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02176D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02177D
Award:
2002 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Hunt Adkins
Title:
Hunt Adkins Holiday Gift 01/02
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02178D