The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Pope Mobile
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Queen
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Wilks
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Harrison
Agency: La Comunidad / Buenos Aires
Client: Rolling Stone Category: Newspaper / Newspaper Over 600 Lines: Single
Stocking
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Guinness Anchor Berhad Category: Newspaper / Newspaper Over 600 Lines: Single
Bogey@5
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Pit Stop
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Tennis
Agency: Ogilvy / Bangkok
Client: Red Bull Beverage Category: Newspaper / Newspaper Over 600 Lines: Single
Tree Trunk
Agency: Saatchi & Saatchi / Johannesburg
Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
Pre - Newspaper
Agency: Saatchi & Saatchi / Torrance
Client: Oregon Sports Hall of Fame Category: Newspaper / Newspaper Over 600 Lines: Single
Bandits
Agency: TBWA/Capsula / São Paulo
Client: Wendler Category: Newspaper / Newspaper Over 600 Lines: Single
Price Tags
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook Category: Newspaper / Newspaper Over 600 Lines: Single
Thumb
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Rain Forest
Agency: AgênciaClick / São Paulo
Client: O' Boticario Category: Banners / Banner - Single
Underwear
Agency: DM9 DDB Publicidade / São Paulo
Client: Calisere Category: Banners / Banner - Single
Acne
Agency: DM9 DDB Publicidade / São Paulo
Client: Clean & Clear Category: Banners / Banner - Single
Hungry Burger
Agency: DM9 DDB Publicidade / São Paulo
Client: Parmalat/Ketchup Category: Banners / Banner - Single
Small/Sharp
Agency: Foote Cone Belding - San Francisco / San Francisco
Client: Compaq Computer Corp. Category: Banners / Banner - Single
Coca-Cola
Agency: OgilvyInteractive / São Paulo
Client: Coca-Cola Category: Banners / Banner - Single
Love Singapore Group of Churches
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Banners / Banner - Single
Fish
Agency: OgilvyInteractive Singapore / Singapore
Client: Travel Bug Category: Banners / Banner - Single
Focus
Agency: OgilvyInteractive worldwide / Hong Kong
Client: The Economist Category: Banners / Banner - Single
How to impress your friends
Agency: Tribal DDB Canada / Vancouver
Client: Kia Category: Banners / Banner - Single
microbus
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
radiovw.com
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi A4
Agency: DoubleYou / Barcelona
Client: Audi Spain Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi A4 Avant
Agency: DoubleYou / Barcelona
Client: Audi Spain Category: Promotional Advertising / Promotional Advertising - Web Sites
The Outdoors
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Evil Nemesis
Agency: Goodby Silverstein & Partners / San Francisco
Client: Wall Street Journal, The Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Drive In
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Baywatch
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Guest Parking
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dry Grass
Agency: Saatchi & Saatchi / Bangkok
Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Allergy Suffers
Agency: BBDO / Atlanta
Client: Georgia World Congress Center Category: Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Pope Mobile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02113A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Queen
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02114A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Wilks
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02115A
Award:
2002 Advertising Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Rolling Stone
Title:
Harrison
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02116A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Guinness Anchor Berhad
Title:
Stocking
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02117A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Bogey@5
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02118A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Pit Stop
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02119A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy / Bangkok
Client:
Red Bull Beverage
Title:
Tennis
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02120A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Procter & Gamble-Oil of Olay
Title:
Tree Trunk
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02122A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Torrance
Client:
Oregon Sports Hall of Fame
Title:
Pre - Newspaper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02123A
Award:
2002 Advertising Merit Award
Agency:
TBWA/Capsula / São Paulo
Client:
Wendler
Title:
Bandits
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02124A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Colman's Spray & Cook
Title:
Price Tags
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02125A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Sony PlayStation
Title:
Thumb
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02126A
Award:
2002 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O' Boticario
Title:
Rain Forest
Category:
Banners / Banner - Single
Annual ID:
02066N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
BOL
Title:
Bed
Category:
Banners / Banner - Single
Annual ID:
02067N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EFFEM
Title:
Memory
Category:
Banners / Banner - Single
Annual ID:
02068N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Chainsaw
Category:
Banners / Banner - Single
Annual ID:
02069N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Habitat
Category:
Banners / Banner - Single
Annual ID:
02070N
Award:
2002 Interactive Merit Award
Agency:
Blattner Brunner / Pittsburgh
Client:
Zippo
Title:
Category:
Banners / Banner - Single
Annual ID:
02071N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Calisere
Title:
Underwear
Category:
Banners / Banner - Single
Annual ID:
02072N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Clean & Clear
Title:
Acne
Category:
Banners / Banner - Single
Annual ID:
02073N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Parmalat/Ketchup
Title:
Hungry Burger
Category:
Banners / Banner - Single
Annual ID:
02074N
Award:
2002 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Lynx
Title:
Tornado
Category:
Banners / Banner - Single
Annual ID:
02075N
Award:
2002 Interactive Merit Award
Agency:
Foote Cone Belding - San Francisco / San Francisco
Client:
Compaq Computer Corp.
Title:
Small/Sharp
Category:
Banners / Banner - Single
Annual ID:
02076N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
Coca-Cola
Title:
Coca-Cola
Category:
Banners / Banner - Single
Annual ID:
02078N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive / New York
Client:
IBM
Title:
IBM
Category:
Banners / Banner - Single
Annual ID:
02079N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Love Singapore Group of Churches
Title:
Love Singapore Group of Churches
Category:
Banners / Banner - Single
Annual ID:
02080N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Travel Bug
Title:
Fish
Category:
Banners / Banner - Single
Annual ID:
02081N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / Hong Kong
Client:
The Economist
Title:
Focus
Category:
Banners / Banner - Single
Annual ID:
02082N
Award:
2002 Interactive Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Dunlop Tyres
Title:
Category:
Banners / Banner - Single
Annual ID:
02083N
Award:
2002 Interactive Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Category:
Banners / Banner - Single
Annual ID:
02084N
Award:
2002 Interactive Merit Award
Agency:
Tribal DDB Canada / Vancouver
Client:
Kia
Title:
How to impress your friends
Category:
Banners / Banner - Single
Annual ID:
02085N
Award:
2002 Interactive Merit Award
Agency:
Abel & Baker / Stockholm
Client:
Cedderoth
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02107N
Award:
2002 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
microbus
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02108N
Award:
2002 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
radiovw.com
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02109N
Award:
2002 Interactive Merit Award
Agency:
Deepend Sydney / Redfern
Client:
Nokia Australia
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02110N
Award:
2002 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Audi Spain
Title:
Audi A4
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02111N
Award:
2002 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Audi Spain
Title:
Audi A4 Avant
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02112N
Award:
2002 Interactive Merit Award
Agency:
moonwalk sthml/St. Lukes Sweden / Stockholm
Client:
darling magazine
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02113N
Award:
2002 Interactive Merit Award
Agency:
Olson & Company / Minneapolis
Client:
Phillips Beverage Co
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02114N
Award:
2002 Interactive Merit Award
Agency:
Sudden Industries / New York
Client:
Universal Music Group
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02115N
Award:
2002 Interactive Merit Award
Agency:
Tarantula / New York
Client:
Bialystock & Bloom
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02116N
Award:
2002 Interactive Merit Award
Agency:
thoughtbubble productions / New York
Client:
Warner Bros.
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02117N
Award:
2002 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
The Outdoors
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02265A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Wall Street Journal, The
Title:
Evil Nemesis
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02266A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Drive In
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02267A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
KVOS TV
Title:
Baywatch
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02268A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
KVOS TV
Title:
Guest Parking
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02269A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Procter & Gamble
Title:
Dry Grass
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02270A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia World Congress Center
Title:
Allergy Suffers
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02302A