The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Global Website
Agency: Saatchi & Saatchi / London
Client: Saatchi & Saatchi Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Hay
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Single
Audi Quattro Calendar
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Ingolstadt Category: Collateral Design / Point-of-Purchase and In-Store: Single
Crucifix
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Collateral Design / Point-of-Purchase and In-Store: Single
Converse Dr. J POS
Agency: Sandstrom Design / Portland
Client: Converse Category: Collateral Design / Point-of-Purchase and In-Store: Single
Any Tattoo You Can Imagine
Agency: weigertpirouzwolf / Hamburg
Client: Endless Pain Tattoo&Piercing Studio Category: Collateral Design / Point-of-Purchase and In-Store: Single
White annual report
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: White Architects Category: Brand and Corporate Identity Design / Annual Report
Ma Cherie, My Petite Tempting Tigress, Hello My Lady
Agency: Archrival / Lincoln
Client: Lincoln Community Playhouse Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Bloody Mary, Zombie, Kamikaze
Agency: Saatchi & Saatchi / Toronto
Client: MADD Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Fort Franklin Halloween Card
Agency: FORT FRANKLIN / Boston
Client: Fort Franklin Category: Self-Promotion / Self-Promotion - Other Digital Advertising
fashion show projections
Agency: mass / new york
Client: mass / project Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Shot
Agency: TBWA\London / London
Client: TBWA\London Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Coffee Break, Sorority Girls, Therapist
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Collateral Advertising / Collateral Posters: Campaign
Life Support, Human Cloning, Society Pays the Price
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: 90.5 KVHS-FM, The Edge Category: Collateral Advertising / Collateral Posters: Campaign
Tramp, Arab/Jew, KKK, Burnt
Agency: DDB / Sydney
Client: Large Magazine Category: Collateral Advertising / Collateral Posters: Campaign
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Campaign
Larry Bird - Poster, Joe Namath - Poster, Willie Stargell - Poster
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Campaign
Bench, Box, Bridge
Agency: Leo Burnett Singapore / Singapore
Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Campaign
Fevicol Adhesive quote;Pyramidquote;, Fevicol Adhesive quote;Treequote;, Fevicol Adhesive quote;Cyclequote;
Agency: Ogilvy & Mather / Mumbai
Client: Pidilite Industries Ltd. Category: Collateral Advertising / Collateral Posters: Campaign
Spiral, Waves, Lines
Agency: Ogilvy & Mather / New Delhi
Client: Glaxo Smithkline Category: Collateral Advertising / Collateral Posters: Campaign
Lions, Snakes, Alligators
Agency: Saatchi & Saatchi / bangkok
Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral Posters: Campaign
Television
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
Fridge
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Remind Me
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Chinese Office
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
MBA
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Jenkins
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Pronunciation
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
THE SPY NINJA
Agency: D-TRY INC. / TOKYO
Client: UFJ Tsubasa Securities Category: Consumer Television / Consumer Television :30/:25 Single
Drive Thru
Agency: GSD&M / Austin
Client: CBS Sports Category: Consumer Television / Consumer Television :30/:25 Single
Sleepy Groves
Agency: GSD&M / Austin
Client: SBC Category: Consumer Television / Consumer Television :30/:25 Single
summer drive
Agency: publicis / new york
Client: BMW Category: Consumer Television / Consumer Television :30/:25 Single
Flamz
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Cars/People
Agency: RPA / Santa Monica
Client: American Honda Motor Company Category: Consumer Television / Consumer Television :30/:25 Single
Paul"
Agency: Sedgwick Rd. / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Single
Hip-Hop
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Bomb
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Consequences
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Boots
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Diane Holmes"
Agency: UNION / New York
Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Single
Foxhole
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Pagers
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Roof
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Exploding Guys
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
adventure movies
Agency: ambience publicis india / mumbai
Client: Planet M Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Shelf
Agency: BBDO Atlanta / Atlanta
Client: Campbell's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ambulance
Agency: BBDO Atlanta / Atlanta
Client: High Country / Polartec Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aquaman
Agency: Bensimon Byrne / Toronto
Client: Silver Snail Comics Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Saatchi & Saatchi
Title:
Global Website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04200N
Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Hay
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04114D
Award:
2004 Design Merit Award
Agency:
Philipp und Keuntje GmbH / Hamburg
Client:
Audi AG Ingolstadt
Title:
Audi Quattro Calendar
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04115D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04116D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Dr. J POS
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04117D
Award:
2004 Design Merit Award
Agency:
weigertpirouzwolf / Hamburg
Client:
Endless Pain Tattoo&Piercing Studio
Title:
Any Tattoo You Can Imagine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04118D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
White Architects
Title:
White annual report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
04047D
Award:
2004 Advertising Merit Award
Agency:
Archrival / Lincoln
Client:
Lincoln Community Playhouse
Title:
Ma Cherie, My Petite Tempting Tigress, Hello My Lady
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
04395A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Toronto
Client:
MADD
Title:
Bloody Mary, Zombie, Kamikaze
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
04396A
Award:
2004 Interactive Merit Award
Agency:
FORT FRANKLIN / Boston
Client:
Fort Franklin
Title:
Fort Franklin Halloween Card
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04264N
Award:
2004 Interactive Merit Award
Agency:
mass / new york
Client:
mass / project
Title:
fashion show projections
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04265N
Award:
2004 Interactive Merit Award
Agency:
TBWA\London / London
Client:
TBWA\London
Title:
Shot
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04266N
Award:
2004 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Coffee Break, Sorority Girls, Therapist
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04333A
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
90.5 KVHS-FM, The Edge
Title:
Life Support, Human Cloning, Society Pays the Price
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04334A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
Tramp, Arab/Jew, KKK, Burnt
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04337A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04338A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird - Poster, Joe Namath - Poster, Willie Stargell - Poster
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04339A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Singapore / Singapore
Client:
Philips Lightings
Title:
Bench, Box, Bridge
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04340A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Pidilite Industries Ltd.
Title:
Fevicol Adhesive quote;Pyramidquote;, Fevicol Adhesive quote;Treequote;, Fevicol Adhesive quote;Cyclequote;
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04341A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Glaxo Smithkline
Title:
Spiral, Waves, Lines
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04342A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / bangkok
Client:
Indosport (Thailand) Ltd.
Title:
Lions, Snakes, Alligators
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04343A
Award:
2004 Advertising Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client:
Duxbury Dollhouse
Title:
Television
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
04283A
Award:
2004 Advertising Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client:
Duxbury Dollhouse
Title:
Fridge
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
04284A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Stacy
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04451A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Remind Me
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04452A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04453A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
MBA
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04454A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Jenkins
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04455A
Award:
2004 Advertising Merit Award
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Pronunciation
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04456A
Award:
2004 Advertising Merit Award
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Barrel Miss
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04457A
Award:
2004 Advertising Merit Award
Agency:
D-TRY INC. / TOKYO
Client:
UFJ Tsubasa Securities
Title:
THE SPY NINJA
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04458A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
CBS Sports
Title:
Drive Thru
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04460A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
SBC
Title:
Sleepy Groves
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04461A
Award:
2004 Advertising Merit Award
Agency:
publicis / new york
Client:
BMW
Title:
summer drive
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04462A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Flamz
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04463A
Award:
2004 Advertising Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Company
Title:
Cars/People
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04464A
Award:
2004 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Washington Mutual
Title:
Paul"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04465A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Hip-Hop
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04466A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Gravity Bomb
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04467A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Consequences
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04468A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Gravity Boots
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04469A
Award:
2004 Advertising Merit Award
Agency:
UNION / New York
Client:
Comedy Central
Title:
Diane Holmes"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04470A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller
Title:
Foxhole
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04471A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller
Title:
Pagers
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04472A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Roof
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04473A
Award:
2004 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Exploding Guys
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04474A
Award:
2004 Advertising Merit Award
Agency:
ambience publicis india / mumbai
Client:
Planet M
Title:
adventure movies
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04286A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Campbell's
Title:
Shelf
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04287A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04288A
Award:
2004 Advertising Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Silver Snail Comics
Title:
Aquaman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04289A