The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
F-150 LAUNCH MODULE
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Beyond the Banner
Tandem Bike
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Essence Category: Beyond the Banner
Openings
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Agency: Lobo / São Paulo
Client: Nickelodeon MTV Category: Broadcast Design / Broadcast Design: Network Identity
Tongue
Agency: Highwood Communications / Calgary
Client: Husky Energy Category: Environmental Design / Environmental Design: Signage
CeBIT 2003
Agency: Ogilvy & Mather / Culver City
Client: Motorola Category: Environmental Design / Environmental Design: Signage
Lonely Tree
Agency: age. comunicações / São Paulo
Client: Swahili Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Liz Transform
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: CMR - LIZ Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Stadium
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Big Words
Agency: BBDO GUERRERO ORTEGA / Makati
Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Blah
Agency: BBDO GUERRERO ORTEGA / Makati
Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Quick Brown Fox
Agency: BBDO GUERRERO ORTEGA / Makati
Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
White Board
Agency: BBDO / Singapore
Client: ICI Paints (Singapore) Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Make-Up Remover
Agency: BBDO / Singapore
Client: Simple Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Play
Agency: BDDP & Fils / Boulogne-Billancourt
Client: BMW MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CHEATER"
Agency: CONTRAPUNTO / Madrid
Client: CHRYSLER JEEP Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shadows- clock
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Small Space- Victory Lap
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Small Space- Parallel Park
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CD Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Babyphone
Agency: DDB / Brussels
Client: VW Sharan Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
New Beetle Cabriolet
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Gun
Agency: DDB London / London
Client: Nikon Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cops
Agency: DDB London / London
Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Elepump
Agency: DDB London / London
Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Bucket
Agency: Dentsu Young & Rubicam Ltd. / Bangkok
Client: Yong Cement Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Marijuana
Agency: Fallon / Minneapolis
Client: Time Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
SARS
Agency: Fallon / Minneapolis
Client: Time Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Baygon "Family Tree"
Agency: Foote Cone & Belding Singapore / Singapore
Client: SC Johnson Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Woman with Sony MV Camcorder
Agency: Generator / Auckland
Client: Sony New Zealand Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Lemon Wedgie
Agency: Leo Burnett Company / Chicago
Client: Altoids Sours Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Mother Pucker
Agency: Leo Burnett Company / Chicago
Client: Altoids Sours Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Playa
Agency: Leo Burnett Company / Chicago
Client: Norelco D-Finer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Belly
Agency: LOWE Bangkok / Bangkok
Client: Coca Cola Thailand Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Jail
Agency: M.E.C.H. McCann-Erickson Communications House Berlin GmbH / Berlin
Client: Slim Fast Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Brain
Agency: Ogilvy & Mather Advertising / Singapore
Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Tattoo
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Toilet Tree
Agency: Rainey Kelly Campbell Roalfe/Y&R / London
Client: Land Rover Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Dog
Agency: Saatch & Saatch Singapore / Singapore
Client: EUT Marketing - Wonderbra Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Ungh
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Reflective Vest
Agency: Saatchi & Saatchi Taiwan / Taipei
Client: Ho Tai Motor Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Happy Easter!
Agency: .start GmbH / Munich
Client: Delicatessen Kaefer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Bikini
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Hollywood Kisses
Agency: The Martin Agency / Richmond
Client: Turner Classic Movies Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Graveyard"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Vs Tower
Agency: Whybin Lawrence TBWA Pty Ltd / Pyrmont
Client: Sony PlayStation 2 Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Touareg
Category:
Beyond the Banner
Annual ID:
04132N
Award:
2004 Interactive Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Ford Motor Company
Title:
F-150 LAUNCH MODULE
Category:
Beyond the Banner
Annual ID:
04142N
Award:
2004 Interactive Merit Award
Agency:
SBI.Razorfish / Cambridge
Client:
adidas
Title:
adidas T mac 3
Category:
Beyond the Banner
Annual ID:
04148N
Award:
2004 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
Reebok
Title:
Reebok Technology
Category:
Beyond the Banner
Annual ID:
04178N
Award:
2004 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE Essence
Title:
Tandem Bike
Category:
Beyond the Banner
Annual ID:
04190N
Award:
2004 Design Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04179D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Nickelodeon MTV
Title:
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04180D
Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Husky Energy
Title:
Tongue
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04133D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather / Culver City
Client:
Motorola
Title:
CeBIT 2003
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04134D
Award:
2004 Advertising Merit Award
Agency:
age. comunicações / São Paulo
Client:
Swahili
Title:
Lonely Tree
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04156A
Award:
2004 Advertising Merit Award
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
CMR - LIZ
Title:
Liz Transform
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04157A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Stadium
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04158A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Arms
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04159A
Award:
2004 Advertising Merit Award
Agency:
BBDO GUERRERO ORTEGA / Makati
Client:
Summit Media/FHM Magazine
Title:
Big Words
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04160A
Award:
2004 Advertising Merit Award
Agency:
BBDO GUERRERO ORTEGA / Makati
Client:
Summit Media/FHM Magazine
Title:
Blah
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04161A
Award:
2004 Advertising Merit Award
Agency:
BBDO GUERRERO ORTEGA / Makati
Client:
Summit Media/FHM Magazine
Title:
Quick Brown Fox
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04162A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
ICI Paints (Singapore) Pte Ltd
Title:
White Board
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04163A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Simple
Title:
Make-Up Remover
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04164A
Award:
2004 Advertising Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
BMW MINI
Title:
Play
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04165A
Award:
2004 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
CHRYSLER JEEP
Title:
CHEATER"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04166A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Shadows- clock
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04167A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Small Space- Victory Lap
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04173A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Small Space- Parallel Park
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04174A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky/LA / Venice
Client:
Borders
Title:
CD Wrapping Paper
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04175A
Award:
2004 Advertising Merit Award
Agency:
DDB / Brussels
Client:
VW Sharan
Title:
Babyphone
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04176A
Award:
2004 Advertising Merit Award
Agency:
DDB Amsterdam / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
New Beetle Cabriolet
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04177A
Award:
2004 Advertising Merit Award
Agency:
DDB London / London
Client:
Nikon
Title:
Gun
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04178A
Award:
2004 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Cops
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04179A
Award:
2004 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Elepump
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04180A
Award:
2004 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. / Bangkok
Client:
Yong Cement
Title:
Bucket
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04181A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Time Inc.
Title:
Marijuana
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04183A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Time Inc.
Title:
SARS
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04184A
Award:
2004 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
SC Johnson
Title:
Baygon "Family Tree"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04185A
Award:
2004 Advertising Merit Award
Agency:
Generator / Auckland
Client:
Sony New Zealand
Title:
Woman with Sony MV Camcorder
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04186A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Sours
Title:
Lemon Wedgie
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04187A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Sours
Title:
Mother Pucker
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04188A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Norelco D-Finer
Title:
Playa
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04189A
Award:
2004 Advertising Merit Award
Agency:
LOWE Bangkok / Bangkok
Client:
Coca Cola Thailand
Title:
Belly
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04190A
Award:
2004 Advertising Merit Award
Agency:
M.E.C.H. McCann-Erickson Communications House Berlin GmbH / Berlin
Client:
Slim Fast
Title:
Jail
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04191A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Singapore
Client:
The Economist
Title:
Brain
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04193A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Harley Davidson
Title:
Tattoo
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04194A
Award:
2004 Advertising Merit Award
Agency:
Rainey Kelly Campbell Roalfe/Y&R / London
Client:
Land Rover
Title:
Toilet Tree
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04195A
Award:
2004 Advertising Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
EUT Marketing - Wonderbra
Title:
Dog
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04196A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Ungh
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04197A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi Taiwan / Taipei
Client:
Ho Tai Motor
Title:
Reflective Vest
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04198A
Award:
2004 Advertising Merit Award
Agency:
.start GmbH / Munich
Client:
Delicatessen Kaefer
Title:
Happy Easter!
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04199A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Bikini
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04200A
Award:
2004 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Turner Classic Movies
Title:
Hollywood Kisses
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04201A
Award:
2004 Advertising Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
Graveyard"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04202A
Award:
2004 Advertising Merit Award
Agency:
Whybin Lawrence TBWA Pty Ltd / Pyrmont
Client:
Sony PlayStation 2
Title:
Vs Tower
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04203A