The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Norelco CNN Homepage Takeover
Agency: Tribal DDB / New York
Client: Philips Category: Banners - Dynamic / Business to Consumer - Single
Pong
Agency: vccp / London
Client: Dyson Category: Banners - Dynamic / Business to Consumer - Single
Good Samaritians
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Mother-In-Law
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Twinkies
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Bunso
Agency: BBDO Guerrero Ortega / Makati City
Client: UNICEF / Consuelo Foundation Inc. Category: Public Service/Political-Television / Single
High Rise
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Public Service/Political-Television / Single
Ed
Agency: DDB Seattle / Seattle
Client: Kaiser Family Foundation Category: Public Service/Political-Television / Single
Haunted
Agency: Grey Worldwide / Melbourne
Client: Transport Accident Commission (TAC) Category: Public Service/Political-Television / Single
Turtle Song
Agency: Leopold Ketel & Partners / Portland
Client: Oregon Coast Aquarium Category: Public Service/Political-Television / Single
Teleshop
Agency: Mother / London
Client: Amnesty International Category: Public Service/Political-Television / Single
Black Water Springs
Agency: Publicis Mojo / Walsh Bay
Client: WaterAid Australia Category: Public Service/Political-Television / Single
Lend a hand
Agency: Saatchi & Saatchi / Sydney
Client: UNIFEM Category: Public Service/Political-Television / Single
Allianz Arena
Agency: Claus Koch Identity GmbH / Duesseldorf
Client: Allianz AG/ Allianz M?nchen Stadion GmbH Category: Environmental Design / Campaign
Memories of Mt. Takao and Cherry Blossoms of the Four Seasons
Agency: DENTSU INC. Tokyo / Tokyo
Client: Ascot Corporation Category: Environmental Design / Campaign
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Agency: FLAME, inc. / tokyo
Client: Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO Category: Environmental Design / Campaign
MEDITERRASSE
Agency: Graphics & Designing Inc. / Tokyo
Client: WORLD Co.,Ltd. Category: Environmental Design / Campaign
Bluephoria
Agency: Hill Holliday New York / New York
Client: Blue Man Group Category: Environmental Design / Campaign
Target Halloween Campaign 2005
Agency: Office: Jason Schulte Design / San Francisco
Client: Target Category: Environmental Design / Campaign
Court TV Outdoor
Agency: Trollb?ck + Company / New York City
Client: Court TV Category: Environmental Design / Campaign
Underworld Evolution Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Business to Consumer
Run
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (GYM) Category: Brand Gaming / Business to Consumer
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: Brand Gaming / Business to Consumer
REFLEX KOLO
Agency: Max Weber / Warsaw
Client: SANITEC KOLO Category: Brand Gaming / Business to Consumer
The Inside Job
Agency: RMG Connect Australia / Sydney
Client: Samsung Category: Brand Gaming / Business to Consumer
Agency Book
Agency: DDB Canada, Vancouver / Vancouver
Client: DDB Canada Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Fish Market
Agency: Mullen / Wenham
Client: Joshua Dalsimer Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Kangaroo/Sheep
Agency: Saatchi & Saatchi / Sydney
Client: Saatchi & Saatchi, Sydney Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Seattle International Film Festival Bumpers "Feast Your Eyes" Campaign
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Good Day Cafe Identity
Agency: Duffy & Partners / minneapolis
Client: Good Day Cafe Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Flat Stanley logo
Agency: King James RSVP / Cape Town
Client: Flat Stanley Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Birdie Logo
Agency: pool / San Francisco
Client: Birdie Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
MERRYDOWN
Agency: Campbell Doyle Dye / London
Client: MERRYDOWN Category: Trade / Color: Full Page or Spread - Campaign
Sculpture/Vase/Earthen Jar
Agency: BBDO / Bangkok
Client: Three Bond VIV Sales (Thailand) Co., Ltd. Category: Trade / Color: Full Page or Spread - Campaign
Draw the Line on Stock Art
Agency: Leo Burnett / Chicago
Client: Illustration Growers of America Category: Trade / Color: Full Page or Spread - Campaign
Keyword Campaign
Agency: remerinc / Seattle
Client: Corbis Category: Trade / Color: Full Page or Spread - Campaign
Viking Line Dance
Agency: ?kestam.Holst / Stockholm
Client: Viking Line Category: Web Sites / Business to Consumer
Website Havaianas
Agency: AlmapBBDO / São Paulo
Client: Havaianas Category: Web Sites / Business to Consumer
Seeds of Imagination
Agency: Atmosphere BBDO / New York
Client: GE Category: Web Sites / Business to Consumer
Snickers Satisfies.com
Agency: Atmosphere BBDO / New York
Client: Masterfoods USA Category: Web Sites / Business to Consumer
Underworld Evolution
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Web Sites / Business to Consumer
TBS Humor Study
Agency: Big Spaceship / Brooklyn
Client: TBS, Mother Category: Web Sites / Business to Consumer
Jordan Brand Jumpman23
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Web Sites / Business to Consumer
The Corpse Bride Official Movie Website
Agency: BLITZ / Beverly Hills
Client: Warner Bros. Category: Web Sites / Business to Consumer
100 Minute Company
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: nick(it) Category: Web Sites / Business to Consumer
Counterfeit Website
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer
adidas 1.1 shoe
Agency: de-construct / London
Client: adidas Category: Web Sites / Business to Consumer
Shibaura Island
Agency: Dentsu Inc. / Tokyo
Client: Mitsui Fudosan Co., Ltd. Category: Web Sites / Business to Consumer
Dreams
Agency: Euro RSCG 4D Interactive / London
Client: Diesel Category: Web Sites / Business to Consumer
