The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Valentine's Messages
Agency: Grey London / London
Client: Women's Aid Category: Public Service/Political Radio / Single
Average
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political Radio / Single
HIV is Great
Agency: saatchi & Saatchi / london
Client: National AIDS Trust Category: Public Service/Political Radio / Single
Vowels
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Espace Benevolat Category: Public Service/Political Radio / Single
Sweet Signs O' Mine
Agency: FLAME, inc. / tokyo
Client: Ichio Otsuka & Masayoshi Kodaira Category: Environmental Design / Campaign
Frames
Agency: Rediffusion DYR / Mumbai
Client: Paramjeet Singh Category: Environmental Design / Campaign
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de Category: Environmental Design / Campaign
Walk of Ideas
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Land der Ideen / FC Deutschland GmbH Category: Environmental Design / Campaign
Premium Performance X Tokyo Designer's Week
Agency: Wieden +Kennedy Tokyo / Minato-ku
Client: Nike Inc. Category: Environmental Design / Campaign
Ace/Joker/Diamond
Agency: McCann Erickson Singapore / Singapore
Client: National Council on Problem Gambling Category: Public Service/Non-Profit/Educational / Posters - Campaign
SuperCollider Animation Festival
Agency: Method / San Francisco
Client: San Francisco Film Society Category: Public Service/Non-Profit/Educational / Posters - Campaign
Film Festival Design Expression Series
Agency: Ogilvy / New York
Client: Tribeca Film Festival Category: Public Service/Non-Profit/Educational / Posters - Campaign
Head/Leg/Arm
Agency: Ogilvy Singapore / Singapore
Client: Red Cross Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
America Is Too Big To See Standing In One Place
Agency: Arnold Worldwide / McLean
Client: Amtrak Category: Environmental Design / Single
Advancing Civilization Daily
Agency: Arnold Worldwide / McLean
Client: Amtrak Category: Environmental Design / Single
SkyArena
Agency: Atelier Markgraph / Frankfurt am Main
Client: Tourismus+Congress GmbH Frankfurt am Main Category: Environmental Design / Single
Voting: Occupier/Liberator
Agency: BBDO / New York
Client: BBC World Category: Environmental Design / Single
Voting: Befriend/Beware
Agency: BBDO / New York
Client: BBC World Category: Environmental Design / Single
Eureka Tower carpark
Agency: emerystudio / Southbank
Client: Eureka Tower Category: Environmental Design / Single
City of Melbourne Nativity
Agency: emerystudio / Southbank
Client: City of Melbourne Category: Environmental Design / Single
Tram
Agency: Grey Worldwide: HK / Quarry Bay
Client: Toys R Us Category: Environmental Design / Single
Yacht
Agency: Grey Worldwide: HK / Quarry Bay
Client: Toys R Us Category: Environmental Design / Single
Lancaster
Agency: Grey Worldwide: HK / Quarry Bay
Client: Toys R Us Category: Environmental Design / Single
Catch Me If You Can
Agency: Grey Worldwide: HK / Quarry Bay
Client: Star Movies Category: Environmental Design / Single
Dude, Where's My Car?
Agency: Grey Worldwide: HK / Quarry Bay
Client: Star Movies Category: Environmental Design / Single
The Lost World
Agency: Grey Worldwide: HK / Quarry Bay
Client: Star Movies Category: Environmental Design / Single
AFRICA REMIX
Agency: HAKUHODO Inc. / HAKUHODO DESIGN / TOKYO
Client: Mori Art Museum Category: Environmental Design / Single
The New Nordic Exhibition Signage
Agency: Hyperakt Design Group, Inc. / Brooklyn
Client: The One Club Category: Environmental Design / Single
POST-BOX WATERFALL
Agency: KNARF / New York
Client: NIAGARA CHAMBER Category: Environmental Design / Single
Ologie Office Space
Agency: Ologie / Columbus
Client: Ologie Category: Environmental Design / Single
Sonance Trade Show Booth
Agency: Pentagram / San Francisco
Client: Sonance Category: Environmental Design / Single
The Art of Gaman Museum Exhibit
Agency: Pentagram / San Francisco
Client: Museum of Craft and Folk Art Category: Environmental Design / Single
Paper Fish Tank
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Paper Steel Wall
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Huge Bananapeel
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Rodenstock Category: Environmental Design / Single
Head full of ideas and no job?
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: JobScout24 Category: Environmental Design / Single
Hypnotic room
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
Communication channels room
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
Room about perspective
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
Remembering Boston's Children 1980-2005
Agency: The Cultural Construction Co. / Boston
Client: Thomas Starr Category: Environmental Design / Single
Kitchen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: A.R.T. Studios Category: Online Branded Content / Business to Business
Kyle Bone
Agency: strawberryfrog / new york
Client: Microsoft Category: Online Branded Content / Business to Business
AXE Lab Campaign
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Integrated Branding / Integrated Branding Campaign
Jug Simple Integrated Campaign
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi Category: Integrated Branding / Integrated Branding Campaign
First Act Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Agency:
Grey London / London
Client:
Women's Aid
Title:
Valentine's Messages
Category:
Public Service/Political Radio / Single
Annual ID:
07346R
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Average
Category:
Public Service/Political Radio / Single
Annual ID:
07347R
Award:
2007 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
National AIDS Trust
Title:
HIV is Great
Category:
Public Service/Political Radio / Single
Annual ID:
07348R
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Espace Benevolat
Title:
Vowels
Category:
Public Service/Political Radio / Single
Annual ID:
07349R
Award:
2007 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
Ichio Otsuka & Masayoshi Kodaira
Title:
Sweet Signs O' Mine
Category:
Environmental Design / Campaign
Annual ID:
07256D
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Paramjeet Singh
Title:
Frames
Category:
Environmental Design / Campaign
Annual ID:
07257D
Award:
2007 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Environmental Design / Campaign
Annual ID:
07258D
Award:
2007 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Land der Ideen / FC Deutschland GmbH
Title:
Walk of Ideas
Category:
Environmental Design / Campaign
Annual ID:
07259D
Award:
2007 Design Merit Award
Agency:
Wieden +Kennedy Tokyo / Minato-ku
Client:
Nike Inc.
Title:
Premium Performance X Tokyo Designer's Week
Category:
Environmental Design / Campaign
Annual ID:
07260D
Award:
2007 Design Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
National Council on Problem Gambling
Title:
Ace/Joker/Diamond
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07322D
Award:
2007 Design Merit Award
Agency:
Method / San Francisco
Client:
San Francisco Film Society
Title:
SuperCollider Animation Festival
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07323D
Award:
2007 Design Merit Award
Agency:
Ogilvy / New York
Client:
Tribeca Film Festival
Title:
Film Festival Design Expression Series
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07324D
Award:
2007 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Red Cross Singapore
Title:
Head/Leg/Arm
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07325D
Award:
2007 Design Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amtrak
Title:
America Is Too Big To See Standing In One Place
Category:
Environmental Design / Single
Annual ID:
07223D
Award:
2007 Design Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amtrak
Title:
Advancing Civilization Daily
Category:
Environmental Design / Single
Annual ID:
07224D
Award:
2007 Design Merit Award
Agency:
Atelier Markgraph / Frankfurt am Main
Client:
Tourismus+Congress GmbH Frankfurt am Main
Title:
SkyArena
Category:
Environmental Design / Single
Annual ID:
07225D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Woman
Category:
Environmental Design / Single
Annual ID:
07226D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Bush
Category:
Environmental Design / Single
Annual ID:
07227D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Riot
Category:
Environmental Design / Single
Annual ID:
07228D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Voting: Occupier/Liberator
Category:
Environmental Design / Single
Annual ID:
07229D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Voting: Befriend/Beware
Category:
Environmental Design / Single
Annual ID:
07230D
Award:
2007 Design Merit Award
Agency:
emerystudio / Southbank
Client:
Eureka Tower
Title:
Eureka Tower carpark
Category:
Environmental Design / Single
Annual ID:
07231D
Award:
2007 Design Merit Award
Agency:
emerystudio / Southbank
Client:
City of Melbourne
Title:
City of Melbourne Nativity
Category:
Environmental Design / Single
Annual ID:
07232D
Award:
2007 Design Merit Award
Agency:
Exposure / New York
Client:
Dr.Martens
Title:
Yellow-Mades
Category:
Environmental Design / Single
Annual ID:
07233D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Toys R Us
Title:
Tram
Category:
Environmental Design / Single
Annual ID:
07234D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Toys R Us
Title:
Yacht
Category:
Environmental Design / Single
Annual ID:
07235D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Toys R Us
Title:
Lancaster
Category:
Environmental Design / Single
Annual ID:
07236D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Star Movies
Title:
Catch Me If You Can
Category:
Environmental Design / Single
Annual ID:
07237D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Star Movies
Title:
Dude, Where's My Car?
Category:
Environmental Design / Single
Annual ID:
07238D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Star Movies
Title:
The Lost World
Category:
Environmental Design / Single
Annual ID:
07239D
Award:
2007 Design Merit Award
Agency:
HAKUHODO Inc. / HAKUHODO DESIGN / TOKYO
Client:
Mori Art Museum
Title:
AFRICA REMIX
Category:
Environmental Design / Single
Annual ID:
07240D
Award:
2007 Design Merit Award
Agency:
Hyperakt Design Group, Inc. / Brooklyn
Client:
The One Club
Title:
The New Nordic Exhibition Signage
Category:
Environmental Design / Single
Annual ID:
07241D
Award:
2007 Design Merit Award
Agency:
KNARF / New York
Client:
NIAGARA CHAMBER
Title:
POST-BOX WATERFALL
Category:
Environmental Design / Single
Annual ID:
07242D
Award:
2007 Design Merit Award
Agency:
KNARF / New York
Client:
D&AD
Title:
PENCIL TRAFFIC CONES
Category:
Environmental Design / Single
Annual ID:
07243D
Award:
2007 Design Merit Award
Agency:
Ologie / Columbus
Client:
Ologie
Title:
Ologie Office Space
Category:
Environmental Design / Single
Annual ID:
07244D
Award:
2007 Design Merit Award
Agency:
Pentagram / San Francisco
Client:
Sonance
Title:
Sonance Trade Show Booth
Category:
Environmental Design / Single
Annual ID:
07245D
Award:
2007 Design Merit Award
Agency:
Pentagram / San Francisco
Client:
Museum of Craft and Folk Art
Title:
The Art of Gaman Museum Exhibit
Category:
Environmental Design / Single
Annual ID:
07246D
Award:
2007 Design Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Fish Tank
Category:
Environmental Design / Single
Annual ID:
07248D
Award:
2007 Design Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Steel Wall
Category:
Environmental Design / Single
Annual ID:
07249D
Award:
2007 Design Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
Rodenstock
Title:
Huge Bananapeel
Category:
Environmental Design / Single
Annual ID:
07250D
Award:
2007 Design Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
JobScout24
Title:
Head full of ideas and no job?
Category:
Environmental Design / Single
Annual ID:
07251D
Award:
2007 Design Merit Award
Agency:
STUDIO RASIC / Zagreb
Client:
HOZ, MUO, Zagreb
Title:
Hypnotic room
Category:
Environmental Design / Single
Annual ID:
07252D
Award:
2007 Design Merit Award
Agency:
STUDIO RASIC / Zagreb
Client:
HOZ, MUO, Zagreb
Title:
Communication channels room
Category:
Environmental Design / Single
Annual ID:
07253D
Award:
2007 Design Merit Award
Agency:
STUDIO RASIC / Zagreb
Client:
HOZ, MUO, Zagreb
Title:
Room about perspective
Category:
Environmental Design / Single
Annual ID:
07254D
Award:
2007 Design Merit Award
Agency:
The Cultural Construction Co. / Boston
Client:
Thomas Starr
Title:
Remembering Boston's Children 1980-2005
Category:
Environmental Design / Single
Annual ID:
07255D
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
A.R.T. Studios
Title:
Kitchen
Category:
Online Branded Content / Business to Business
Annual ID:
07227N
Award:
2007 Interactive Merit Award
Agency:
strawberryfrog / new york
Client:
Microsoft
Title:
Kyle Bone
Category:
Online Branded Content / Business to Business
Annual ID:
07228N
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Lab Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07509G
Award:
2007 Advertising Merit Award
Agency:
Cole & Weber United / Seattle
Client:
Carlo Rossi
Title:
Jug Simple Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07510G
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
First Act Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07511G