The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Snapalope Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Integrated Branding / Integrated Branding Campaign
Fast Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Pigs In Pain
Agency: Duval Guillaume / Brussel
Client: Gaia Category: Integrated Branding / Integrated Branding Campaign
TATE TRACKS
Agency: FALLON LONDON / LONDON
Client: TATE MODERN Category: Integrated Branding / Integrated Branding Campaign
Brawny Academy
Agency: Fallon / Minneapolis
Client: Georgia Pacific - Brawny Category: Integrated Branding / Integrated Branding Campaign
Coca-Cola World Cup
Agency: Santo Buenos Aires / Buenos Aires
Client: Coca-Cola Category: Integrated Branding / Integrated Branding Campaign
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Integrated Branding / Integrated Branding Campaign
As One
Agency: DDB Brasil / São Paulo
Client: Masp Museum Category: Microsites / Public Service/Non-Profit/ Educational
Cock-a-Doodle
Agency: POKE / London
Client: Everyman Institute of Cancer Research Category: Microsites / Public Service/Non-Profit/ Educational
TYO ID Mobile phone shooting game
Agency: TYO Interactive Design Inc. / Tokyo
Client: TYO Interactive Design Inc. Category: Self-Promotion / Branded Content
The Creative BUSHIDO
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Self-Promotion / Branded Content
Mobile Office Solutions - Desk Crusher
Agency: Dare / London
Client: Vodafone Enterprise Uk Ltd Category: Microsites / Business to Business
Vodafone Journey
Agency: Vodafone Group Plc / Newbury
Client: Vodafone Group Category: Microsites / Business to Business
Palm Treo 680 Launch
Agency: AKQA / San Francisco
Client: Palm Category: Integrated Branding Campaign
Phone Legends
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Integrated Branding Campaign
Whopperettes Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
GTI Fast Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Stackers Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
Rabbit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Clearification
Agency: McCann Worldgroup / Mekanism / San Francisco
Client: Microsoft/Windows Vista Category: Integrated Branding Campaign
Mary Woodbridge
Agency: Spillmann/Felser/Leo Burnett / Zürich
Client: Mammut Sports Group AG Category: Integrated Branding Campaign
No Stank You!
Agency: WONGDOODY / Seattle
Client: Washington State Department of Health Category: Integrated Branding Campaign
Red out of White
Agency: Lean Mean Fighting Machine / London
Client: The Economist Category: Banners - Dynamic / Business to Consumer - Campaign
Secret
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: CTI Mobile Category: Consumer Television / Under $50,000 Budget - Single
Mother's Day, Party
Agency: walker / Zürich
Client: Fleurop Interflora Category: Consumer Television / Under $50,000 Budget - Single
Nightmares/Permit/Lunch Break
Agency: Arnold / Boston
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
G4 Campaign TV
Agency: BBDO / New York
Client: G4 Category: Consumer Television / :30/:25 - Campaign
FedEx Campaign TV
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Unicycle/Joe'sThroat/Whale Song
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Campaign
The Mail-time Song/Can-Do Crew/The Early Episodes
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Save The Trees
Agency: Mother / New York
Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here Stays Here
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Yahoo! Spirit Television Campaign
Agency: Soho Square / New York
Client: Yahoo! Category: Consumer Television / :30/:25 - Campaign
PS3
Agency: TBWAChiatDay / Los Angeles
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
MAC Vs. PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Mac Vs. PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Never Graduate
Agency: Wieden + Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Air, Air, Everywhere
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Campaign
Baby
Agency: clemmow hornby inge / london
Client: The Roy Castle Foundation Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Wallaby
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Aware 'Bruises' Banner
Agency: Saatchi & Saatchi / Singapore
Client: AWARE Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
The trip goes on
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Christmas trees
Agency: JWT HK / Quarry Bay
Client: Friends of the Earth Category: Email Marketing / Public Service/Non-Profit/ Educational
Braille
Agency: McCann Erickson Brazil / São Paulo
Client: Fundacao Dorina Nowill Category: Email Marketing / Public Service/Non-Profit/ Educational
man(if )esto
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: (if ) interactive sdn. bhd. Category: Self-Promotion / Web Sites
Amautalab Website
Agency: amautalab / Buenos Aires
Client: Amautalab Category: Self-Promotion / Web Sites
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Snapalope Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07512G
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Fast Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07513G
Award:
2007 Advertising Merit Award
Agency:
Duval Guillaume / Brussel
Client:
Gaia
Title:
Pigs In Pain
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07514G
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE MODERN
Title:
TATE TRACKS
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07515G
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Georgia Pacific - Brawny
Title:
Brawny Academy
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07516G
Award:
2007 Advertising Merit Award
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Coca-Cola
Title:
Coca-Cola World Cup
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07517G
Award:
2007 Advertising Merit Award
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07518G
Award:
2007 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Masp Museum
Title:
As One
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07155N
Award:
2007 Interactive Merit Award
Agency:
POKE / London
Client:
Everyman Institute of Cancer Research
Title:
Cock-a-Doodle
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07156N
Award:
2007 Interactive Merit Award
Agency:
Rich Creative / Richmond
Client:
T2
Title:
T2 Tea
Category:
Web Sites / E-Commerce
Annual ID:
07182N
Award:
2007 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
TYO Interactive Design Inc.
Title:
TYO ID Mobile phone shooting game
Category:
Self-Promotion / Branded Content
Annual ID:
07267N
Award:
2007 Interactive Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
The Creative BUSHIDO
Category:
Self-Promotion / Branded Content
Annual ID:
07268N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone Enterprise Uk Ltd
Title:
Mobile Office Solutions - Desk Crusher
Category:
Microsites / Business to Business
Annual ID:
07153N
Award:
2007 Interactive Merit Award
Agency:
Vodafone Group Plc / Newbury
Client:
Vodafone Group
Title:
Vodafone Journey
Category:
Microsites / Business to Business
Annual ID:
07154N
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Festival of Air
Category:
Integrated Branding Campaign
Annual ID:
07248N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Palm
Title:
Palm Treo 680 Launch
Category:
Integrated Branding Campaign
Annual ID:
07249N
Award:
2007 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Audi Robots
Category:
Integrated Branding Campaign
Annual ID:
07250N
Award:
2007 Interactive Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Phone Legends
Category:
Integrated Branding Campaign
Annual ID:
07251N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Whopperettes Integrated
Category:
Integrated Branding Campaign
Annual ID:
07252N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Fast Integrated
Category:
Integrated Branding Campaign
Annual ID:
07253N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Stackers Integrated
Category:
Integrated Branding Campaign
Annual ID:
07254N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Rabbit Integrated
Category:
Integrated Branding Campaign
Annual ID:
07255N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / Mekanism / San Francisco
Client:
Microsoft/Windows Vista
Title:
Clearification
Category:
Integrated Branding Campaign
Annual ID:
07256N
Award:
2007 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Oasys Mobile
Title:
Pherotones
Category:
Integrated Branding Campaign
Annual ID:
07257N
Award:
2007 Interactive Merit Award
Agency:
Spillmann/Felser/Leo Burnett / Zürich
Client:
Mammut Sports Group AG
Title:
Mary Woodbridge
Category:
Integrated Branding Campaign
Annual ID:
07258N
Award:
2007 Interactive Merit Award
Agency:
WONGDOODY / Seattle
Client:
Washington State Department of Health
Title:
No Stank You!
Category:
Integrated Branding Campaign
Annual ID:
07259N
Award:
2007 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
The Economist
Title:
Red out of White
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07107N
Award:
2007 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
CTI Mobile
Title:
Secret
Category:
Consumer Television / Under $50,000 Budget - Single
Annual ID:
07459T
Award:
2007 Advertising Merit Award
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Mother's Day, Party
Category:
Consumer Television / Under $50,000 Budget - Single
Annual ID:
07460T
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
ESPN
Title:
Nightmares/Permit/Lunch Break
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07439T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
G4
Title:
G4 Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07440T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07441T
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Unicycle/Joe'sThroat/Whale Song
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07442T
Award:
2007 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
The Mail-time Song/Can-Do Crew/The Early Episodes
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07443T
Award:
2007 Advertising Merit Award
Agency:
Mother / New York
Client:
Virgin Mobile
Title:
Save The Trees
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07444T
Award:
2007 Advertising Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
What Happens Here Stays Here
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07445T
Award:
2007 Advertising Merit Award
Agency:
Soho Square / New York
Client:
Yahoo!
Title:
Yahoo! Spirit Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07446T
Award:
2007 Advertising Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Sony PlayStation
Title:
PS3
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07447T
Award:
2007 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
MAC Vs. PC
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07448T
Award:
2007 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Mac Vs. PC
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07449T
Award:
2007 Advertising Merit Award
Agency:
Wieden + Kennedy New York / New York
Client:
ESPN
Title:
Never Graduate
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07450T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Air, Air, Everywhere
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07451T
Award:
2007 Interactive Merit Award
Agency:
clemmow hornby inge / london
Client:
The Roy Castle Foundation
Title:
Baby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07085N
Award:
2007 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Wallaby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07086N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
AWARE
Title:
Aware 'Bruises' Banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07087N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Schirn Kunsthalle Frankfurt
Title:
The trip goes on
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07088N
Award:
2007 Interactive Merit Award
Agency:
JWT HK / Quarry Bay
Client:
Friends of the Earth
Title:
Christmas trees
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07205N
Award:
2007 Interactive Merit Award
Agency:
McCann Erickson Brazil / São Paulo
Client:
Fundacao Dorina Nowill
Title:
Braille
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07206N
Award:
2007 Interactive Merit Award
Agency:
(if) Interactive Sdn. Bhd. / Kuala Lumpur
Client:
(if ) interactive sdn. bhd.
Title:
man(if )esto
Category:
Self-Promotion / Web Sites
Annual ID:
07260N
Award:
2007 Interactive Merit Award
Agency:
amautalab / Buenos Aires
Client:
Amautalab
Title:
Amautalab Website
Category:
Self-Promotion / Web Sites
Annual ID:
07261N