The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
GBC Asia - JFK
Agency: Saatchi & Saatchi / Singapore
Client: GBC Asia Pte Ltd Category: Consumer Magazine / Color: Full Page or Spread - Single
Jade
Agency: The Dukes Of Urbino.Com / Global
Client: Post-It Category: Consumer Magazine / Color: Full Page or Spread - Single
Logos
Agency: Young & Rubicam Buenos Aires / Capital Federal
Client: Visa Category: Consumer Magazine / Color: Full Page or Spread - Single
GE Imagination Theater Films
Agency: BBDO / New York
Client: GE Imagination Theater Category: Cinema or Non-Broadcast / Campaign
Yes Yes
Agency: BBDO / New York
Client: Positive Thinking Category: Small Space Print / Black and White or Color: Less than a Page - Single
Dwell Flipbook
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Sergio Aragones
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Wedding
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Small Space Print / Black and White or Color: Less than a Page - Single
I have my ID
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
I got the promotion
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
Skittles "Maracas"
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
Snickers "Mr. Caramone"
Agency: TBWA\Chiat\Day New York / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
Nike+
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
BBC Voting Campaign
Agency: BBDO / New York
Client: BBC World Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Blur/Misspell/Double
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Mondo Pasta “Noodleslurper”
Agency: Jung von Matt AG / 20357 Hamburg
Client: Mondo Pasta Gerstenberger & Arena Gbr Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Paper Reality
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Deaf Awareness 2006
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Musica Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Vision
Agency: Jung von Matt AG / Hamburg
Client: JesusCenter Hamburg Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Walk of Un-fame
Agency: BBDO Berlin GmbH / Berlin
Client: motz und Consorten randstaendig abwegig unbedacht e. V. Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Outreach International Shovels
Agency: Rodgers Townsend / St. Louis
Client: Outreach International Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Nokia Bluecasting
Agency: R/GA / New York
Client: Nokia Category: Wireless/Mobile Advertising / Business to Consumer
Yaris Mobisodes
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Wireless/Mobile Advertising / Business to Consumer
Colour
Agency: Bates Taiwan Co., Ltd. / Taipei
Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Statistic
Agency: DDB / Paris
Client: MTV France Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Tempest Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Tempest Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
BBC Voting Campaign
Agency: BBDO / New York
Client: BBC World Category: Outdoor / Outdoor - Campaign
LEFTOVERS
Agency: CLM BBDO / Boulogne Billancourt
Client: MAC/VAL RESTAURANT Category: Outdoor / Outdoor - Campaign
Overtake faster
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Marmite Squeezy
Agency: DDB London / London
Client: Unilever - Bestfoods Category: Outdoor / Outdoor - Campaign
Off! Repellent
Agency: DraftFCB Malaysia / Kuala Lumpur
Client: SC Johnson Category: Outdoor / Outdoor - Campaign
WALLS
Agency: Fischer America Comunicação Total / São Paulo
Client: PANASONIC Category: Outdoor / Outdoor - Campaign
25th Anniversary
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: DHL Category: Outdoor / Outdoor - Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Outdoor / Outdoor - Campaign
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de Category: Outdoor / Outdoor - Campaign
Genius/Cell Phone, Golf Club, Hot Dog
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Campaign
Liana Pai; Maria Cea; Liver Transplant
Agency: DeVito/Verdi / New York
Client: Mount Sinai Medical Center Category: Consumer Radio / Campaign
The Alcatel-Radio-Campaign
Agency: Jung von Matt AG / Hamburg
Client: Alcatel Sel AG Category: Consumer Radio / Campaign
Career Handbook
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Exclusive Books Category: Consumer Radio / Campaign
Anyone Can Sell
Agency: BBDO / Bangkok
Client: Home Product Center Public Co., Ltd. Category: Consumer Television / :20 and Under - Campaign
Altoid Sours Challenge
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Campaign
Mother's Day
Agency: walker / Zürich
Client: Fleurop Interflora Category: Consumer Television / :20 and Under - Campaign
Rolling Cinema Spot
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Cinema or Non-Broadcast / Single
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Cinema or Non-Broadcast / Single
Galanty show
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Cinema or Non-Broadcast / Single
Tiger - Taste in this Life
Agency: Saatchi & Saatchi NZ / Auckland
Client: DB Breweries Category: Cinema or Non-Broadcast / Single
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
GBC Asia Pte Ltd
Title:
GBC Asia - JFK
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07161A
Award:
2007 Advertising Merit Award
Agency:
The Dukes Of Urbino.Com / Global
Client:
Post-It
Title:
Jade
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07162A
Award:
2007 Advertising Merit Award
Agency:
Young & Rubicam Buenos Aires / Capital Federal
Client:
Visa
Title:
Logos
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07163A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE Imagination Theater
Title:
GE Imagination Theater Films
Category:
Cinema or Non-Broadcast / Campaign
Annual ID:
07469T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
Yes Yes
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07189A
Award:
2007 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Dwell Flipbook
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07190A
Award:
2007 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Sergio Aragones
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07191A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Wedding
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07192A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Olay Total Effects
Title:
I have my ID
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07193A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Olay Total Effects
Title:
I got the promotion
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07194A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Skittles "Maracas"
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07195A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day New York / New York
Client:
Masterfoods
Title:
Snickers "Mr. Caramone"
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07196A
Award:
2007 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07498A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Voting Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Annual ID:
07493A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Blur/Misspell/Double
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Annual ID:
07494A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
Mondo Pasta Gerstenberger & Arena Gbr
Title:
Mondo Pasta “Noodleslurper”
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Annual ID:
07495A
Award:
2007 Advertising Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Reality
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Annual ID:
07496A
Award:
2007 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Musica
Title:
Deaf Awareness 2006
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Annual ID:
07497A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
JesusCenter Hamburg
Title:
Vision
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Annual ID:
07472A
Award:
2007 Design Merit Award
Agency:
BBDO Berlin GmbH / Berlin
Client:
motz und Consorten randstaendig abwegig unbedacht e. V.
Title:
Walk of Un-fame
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
07340D
Award:
2007 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Outreach International
Title:
Outreach International Shovels
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
07341D
Award:
2007 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Nokia Bluecasting
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07201N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Yaris Mobisodes
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07202N
Award:
2007 Advertising Merit Award
Agency:
Bates Taiwan Co., Ltd. / Taipei
Client:
Taiwan Kolin Company Limited
Title:
Colour
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07134A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
MTV France
Title:
Statistic
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07135A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Tempest
Title:
Tempest Campaign
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07136A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Maps Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07210A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Voting Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07211A
Award:
2007 Advertising Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
MAC/VAL RESTAURANT
Title:
LEFTOVERS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07212A
Award:
2007 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Overtake faster
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07213A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Unilever - Bestfoods
Title:
Marmite Squeezy
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07214A
Award:
2007 Advertising Merit Award
Agency:
DraftFCB Malaysia / Kuala Lumpur
Client:
SC Johnson
Title:
Off! Repellent
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07215A
Award:
2007 Advertising Merit Award
Agency:
Fischer America Comunicação Total / São Paulo
Client:
PANASONIC
Title:
WALLS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07216A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
DHL
Title:
25th Anniversary
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07217A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07218A
Award:
2007 Advertising Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07219A
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Cell Phone, Golf Club, Hot Dog
Category:
Consumer Radio / Campaign
Annual ID:
07385R
Award:
2007 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai Medical Center
Title:
Liana Pai; Maria Cea; Liver Transplant
Category:
Consumer Radio / Campaign
Annual ID:
07386R
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Alcatel Sel AG
Title:
The Alcatel-Radio-Campaign
Category:
Consumer Radio / Campaign
Annual ID:
07387R
Award:
2007 Advertising Merit Award
Agency:
jwt new york / ny
Client:
JetBlue
Title:
Jet Blue Radio 2
Category:
Consumer Radio / Campaign
Annual ID:
07388R
Award:
2007 Advertising Merit Award
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Exclusive Books
Title:
Career Handbook
Category:
Consumer Radio / Campaign
Annual ID:
07389R
Award:
2007 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Sears
Title:
Mother's Day
Category:
Consumer Radio / Campaign
Annual ID:
07390R
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Home Product Center Public Co., Ltd.
Title:
Anyone Can Sell
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07454T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoid Sours Challenge
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07455T
Award:
2007 Advertising Merit Award
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Mother's Day
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07456T
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Rolling Cinema Spot
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07461T
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07462T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
Cingular
Title:
Cliche
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07463T
Award:
2007 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Galanty show
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07464T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
DB Breweries
Title:
Tiger - Taste in this Life
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07465T