The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Smith & Schmidt
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Cinema or Non-Broadcast / Single
Donkey
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
Catch You Later
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
Singing Cowboy
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Joggers Anonymous
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Outed
Agency: Dentsu Canada Inc. / Toronto
Client: Toronto Jewish Film Festival Category: Public Service/Political Television / Single
Beautiful Day
Agency: DraftFCB Toronto / Toronto
Client: World Wildlife Foundation Category: Public Service/Political Television / Single
Reconstruction
Agency: Grey Worldwide / Melbourne
Client: Transport Accident Commission Category: Public Service/Political Television / Single
UNICEF film “shoe”
Agency: Jung von Matt AG / 20357 Hamburg
Client: UNICEF e.V. Category: Public Service/Political Television / Single
Alzheimers
Agency: Leo Burnett / Lisbon
Client: IAC - Instituto de Apoio à Criança Category: Public Service/Political Television / Single
The Joy Of Non Sex
Agency: Ogilvy Advertising / London
Client: Global Media Aids Innitative Category: Public Service/Political Television / Single
Caravan
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political Television / Single
Sugar Baby Love
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Aides Category: Public Service/Political Television / Single
Chase
Agency: Team One / El Segundo
Client: Pet Assistance Foundation Category: Public Service/Political Television / Single
Yell.com | Results for real life™
Agency: AKQA / London
Client: Yell.com Category: Banners - Dynamic / Business to Consumer - Single
Flight Simulator X: Take Control
Agency: AKQA / San Francisco
Client: Xbox Category: Banners - Dynamic / Business to Consumer - Single
Parking Garage Finder
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Parking Mantra
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
GTI Pinball Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Single
GTI Smoke Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Single
Red Bull Art Of Can
Agency: Daddy / gothenburg
Client: Red Bull Sverige Category: Banners - Dynamic / Business to Consumer - Single
From Someone's Point Of Veiw
Agency: Dentsu Inc. / Tokyo
Client: TOTO LTD. Category: Banners - Dynamic / Business to Consumer - Single
Hot Pong
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Arno Category: Banners - Dynamic / Business to Consumer - Single
Pianist
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Neo Quimica Category: Banners - Dynamic / Business to Consumer - Single
Ballerina
Agency: glue London / London
Client: Virgin Money Category: Banners - Dynamic / Business to Consumer - Single
Throw me
Agency: glue London / London
Client: Adidas Category: Banners - Dynamic / Business to Consumer - Single
Play with George
Agency: Marketel / Montreal
Client: Infopresse Category: Banners - Dynamic / Business to Consumer - Single
Bright
Agency: OgilvyOne Worldwide / Bangkok
Client: Lamton Category: Banners - Dynamic / Business to Consumer - Single
Fly
Agency: OgilvyOne Worldwide / Bangkok
Client: Bond Category: Banners - Dynamic / Business to Consumer - Single
HP 'True-to-Life' Banner
Agency: Saatchi & Saatchi / Singapore
Client: Hewlett Packard Category: Banners - Dynamic / Business to Consumer - Single
T-Shirt
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: T-Mobile Deutschland GmbH Category: Banners - Dynamic / Business to Consumer - Single
Cones
Agency: Syzygy UK / London
Client: Mazda Category: Banners - Dynamic / Business to Consumer - Single
PigsAnonymous.com
Agency: Lowe New York / New York
Client: Advertising Women of New York Category: Web Sites / Business to Business
Worth the Pain
Agency: Saatchi & Saatchi NZ / Auckland
Client: Young Guns Category: Web Sites / Business to Business
_visible
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: MIDI Conventions Category: New Media Innovation & Development / New Media Innovation and Development
akarium Call Project
Agency: 777interactive / Tokyo
Client: Federation of Shopping Center Promotion Associations, Harajuku Omotesando Keyaki-kai Category: New Media Innovation & Development / New Media Innovation and Development
Interactive Movie Theater
Agency: AgênciaClick / São Paulo
Client: Fiat Automoveis Category: New Media Innovation & Development / New Media Innovation and Development
Radio 1 'Musicubes'
Agency: Agency Republic / London
Client: BBC Category: New Media Innovation & Development / New Media Innovation and Development
Rabbit Widget
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: New Media Innovation & Development / New Media Innovation and Development
Lynx Blow
Agency: Dare / London
Client: Unilever Category: New Media Innovation & Development / New Media Innovation and Development
Check your English
Agency: delvico / Madrid
Client: Hermann Brown Category: New Media Innovation & Development / New Media Innovation and Development
InSynch Wall
Agency: Fallon / Minneapolis
Client: Travelers Category: New Media Innovation & Development / New Media Innovation and Development
Heidies
Agency: Farfar / Stockholm
Client: Diesel Category: New Media Innovation & Development / New Media Innovation and Development
Fila Adatto Kiosk
Agency: Firstborn / New York
Client: Fila Category: New Media Innovation & Development / New Media Innovation and Development
Interactive Oracles
Agency: George P. Johnson / Torrance
Client: ACURA Category: New Media Innovation & Development / New Media Innovation and Development
Sixt ASCII GTI
Agency: Jung von Matt AG / Stuttgart
Client: Sixt Category: New Media Innovation & Development / New Media Innovation and Development
Cisco boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: New Media Innovation & Development / New Media Innovation and Development
A Gift From OfficeMax
Agency: Toy / New York
Client: OfficeMax Category: New Media Innovation & Development / New Media Innovation and Development
News Story
Agency: Bartle Bogle Hegarty / New York
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Smith & Schmidt
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07466T
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
World of Comedy
Title:
Donkey
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07467T
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
World of Comedy
Title:
Catch You Later
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07468T
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Singing Cowboy
Category:
Public Service/Political Television / Single
Annual ID:
07350T
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Joggers Anonymous
Category:
Public Service/Political Television / Single
Annual ID:
07351T
Award:
2007 Advertising Merit Award
Agency:
Dentsu Canada Inc. / Toronto
Client:
Toronto Jewish Film Festival
Title:
Outed
Category:
Public Service/Political Television / Single
Annual ID:
07352T
Award:
2007 Advertising Merit Award
Agency:
DraftFCB Toronto / Toronto
Client:
World Wildlife Foundation
Title:
Beautiful Day
Category:
Public Service/Political Television / Single
Annual ID:
07353T
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
Transport Accident Commission
Title:
Reconstruction
Category:
Public Service/Political Television / Single
Annual ID:
07354T
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
UNICEF e.V.
Title:
UNICEF film “shoe”
Category:
Public Service/Political Television / Single
Annual ID:
07355T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Lisbon
Client:
IAC - Instituto de Apoio à Criança
Title:
Alzheimers
Category:
Public Service/Political Television / Single
Annual ID:
07356T
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Advertising / London
Client:
Global Media Aids Innitative
Title:
The Joy Of Non Sex
Category:
Public Service/Political Television / Single
Annual ID:
07357T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Caravan
Category:
Public Service/Political Television / Single
Annual ID:
07358T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Aides
Title:
Sugar Baby Love
Category:
Public Service/Political Television / Single
Annual ID:
07359T
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Pet Assistance Foundation
Title:
Chase
Category:
Public Service/Political Television / Single
Annual ID:
07360T
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
Yell.com
Title:
Yell.com | Results for real life™
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07089N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Flight Simulator X: Take Control
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07090N
Award:
2007 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Parking Garage Finder
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07091N
Award:
2007 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Parking Mantra
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07092N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Pinball Banner
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07093N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Smoke Banner
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07094N
Award:
2007 Interactive Merit Award
Agency:
Daddy / gothenburg
Client:
Red Bull Sverige
Title:
Red Bull Art Of Can
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07095N
Award:
2007 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
TOTO LTD.
Title:
From Someone's Point Of Veiw
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07096N
Award:
2007 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Arno
Title:
Hot Pong
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07097N
Award:
2007 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Neo Quimica
Title:
Pianist
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07098N
Award:
2007 Interactive Merit Award
Agency:
glue London / London
Client:
Virgin Money
Title:
Ballerina
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07099N
Award:
2007 Interactive Merit Award
Agency:
glue London / London
Client:
Adidas
Title:
Throw me
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07100N
Award:
2007 Interactive Merit Award
Agency:
Marketel / Montreal
Client:
Infopresse
Title:
Play with George
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07101N
Award:
2007 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Lamton
Title:
Bright
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07102N
Award:
2007 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Bond
Title:
Fly
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07103N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Hewlett Packard
Title:
HP 'True-to-Life' Banner
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07104N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
T-Mobile Deutschland GmbH
Title:
T-Shirt
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07105N
Award:
2007 Interactive Merit Award
Agency:
Syzygy UK / London
Client:
Mazda
Title:
Cones
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07106N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Dare School
Category:
Web Sites / Business to Business
Annual ID:
07179N
Award:
2007 Interactive Merit Award
Agency:
Lowe New York / New York
Client:
Advertising Women of New York
Title:
PigsAnonymous.com
Category:
Web Sites / Business to Business
Annual ID:
07180N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Young Guns
Title:
Worth the Pain
Category:
Web Sites / Business to Business
Annual ID:
07181N
Award:
2007 Interactive Merit Award
Agency:
(if) Interactive Sdn. Bhd. / Kuala Lumpur
Client:
MIDI Conventions
Title:
_visible
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07229N
Award:
2007 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Federation of Shopping Center Promotion Associations, Harajuku Omotesando Keyaki-kai
Title:
akarium Call Project
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07230N
Award:
2007 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Fiat Automoveis
Title:
Interactive Movie Theater
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07231N
Award:
2007 Interactive Merit Award
Agency:
Agency Republic / London
Client:
BBC
Title:
Radio 1 'Musicubes'
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07232N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Rabbit Widget
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07233N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Unilever
Title:
Lynx Blow
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07234N
Award:
2007 Interactive Merit Award
Agency:
delvico / Madrid
Client:
Hermann Brown
Title:
Check your English
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07235N
Award:
2007 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Travelers
Title:
InSynch Wall
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07236N
Award:
2007 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Heidies
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07237N
Award:
2007 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Fila
Title:
Fila Adatto Kiosk
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07238N
Award:
2007 Interactive Merit Award
Agency:
George P. Johnson / Torrance
Client:
ACURA
Title:
Interactive Oracles
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07239N
Award:
2007 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Sixt
Title:
Sixt ASCII GTI
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07240N
Award:
2007 Interactive Merit Award
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco boooming
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07241N
Award:
2007 Interactive Merit Award
Agency:
Toy / New York
Client:
OfficeMax
Title:
A Gift From OfficeMax
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07242N
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi's
Title:
News Story
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07391T