The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Smith & Schmidt
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Cinema or Non-Broadcast / Single
Donkey
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
Catch You Later
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
Singing Cowboy
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Joggers Anonymous
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Outed
Agency: Dentsu Canada Inc. / Toronto
Client: Toronto Jewish Film Festival Category: Public Service/Political Television / Single
Beautiful Day
Agency: DraftFCB Toronto / Toronto
Client: World Wildlife Foundation Category: Public Service/Political Television / Single
Reconstruction
Agency: Grey Worldwide / Melbourne
Client: Transport Accident Commission Category: Public Service/Political Television / Single
UNICEF film “shoe”
Agency: Jung von Matt AG / 20357 Hamburg
Client: UNICEF e.V. Category: Public Service/Political Television / Single
Alzheimers
Agency: Leo Burnett / Lisbon
Client: IAC - Instituto de Apoio à Criança Category: Public Service/Political Television / Single
The Joy Of Non Sex
Agency: Ogilvy Advertising / London
Client: Global Media Aids Innitative Category: Public Service/Political Television / Single
Caravan
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political Television / Single
Sugar Baby Love
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Aides Category: Public Service/Political Television / Single
Chase
Agency: Team One / El Segundo
Client: Pet Assistance Foundation Category: Public Service/Political Television / Single
Yell.com | Results for real life™
Agency: AKQA / London
Client: Yell.com Category: Banners - Dynamic / Business to Consumer - Single
Flight Simulator X: Take Control
Agency: AKQA / San Francisco
Client: Xbox Category: Banners - Dynamic / Business to Consumer - Single
Parking Garage Finder
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Parking Mantra
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
GTI Pinball Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Single
GTI Smoke Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Single
Red Bull Art Of Can
Agency: Daddy / gothenburg
Client: Red Bull Sverige Category: Banners - Dynamic / Business to Consumer - Single
From Someone's Point Of Veiw
Agency: Dentsu Inc. / Tokyo
Client: TOTO LTD. Category: Banners - Dynamic / Business to Consumer - Single
Hot Pong
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Arno Category: Banners - Dynamic / Business to Consumer - Single
Pianist
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Neo Quimica Category: Banners - Dynamic / Business to Consumer - Single
Ballerina
Agency: glue London / London
Client: Virgin Money Category: Banners - Dynamic / Business to Consumer - Single
Throw me
Agency: glue London / London
Client: Adidas Category: Banners - Dynamic / Business to Consumer - Single
Play with George
Agency: Marketel / Montreal
Client: Infopresse Category: Banners - Dynamic / Business to Consumer - Single
Bright
Agency: OgilvyOne Worldwide / Bangkok
Client: Lamton Category: Banners - Dynamic / Business to Consumer - Single
Fly
Agency: OgilvyOne Worldwide / Bangkok
Client: Bond Category: Banners - Dynamic / Business to Consumer - Single
HP 'True-to-Life' Banner
Agency: Saatchi & Saatchi / Singapore
Client: Hewlett Packard Category: Banners - Dynamic / Business to Consumer - Single
T-Shirt
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: T-Mobile Deutschland GmbH Category: Banners - Dynamic / Business to Consumer - Single
Cones
Agency: Syzygy UK / London
Client: Mazda Category: Banners - Dynamic / Business to Consumer - Single
PigsAnonymous.com
Agency: Lowe New York / New York
Client: Advertising Women of New York Category: Web Sites / Business to Business
Worth the Pain
Agency: Saatchi & Saatchi NZ / Auckland
Client: Young Guns Category: Web Sites / Business to Business
_visible
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: MIDI Conventions Category: New Media Innovation & Development / New Media Innovation and Development
akarium Call Project
Agency: 777interactive / Tokyo
Client: Federation of Shopping Center Promotion Associations, Harajuku Omotesando Keyaki-kai Category: New Media Innovation & Development / New Media Innovation and Development
Interactive Movie Theater
Agency: AgênciaClick / São Paulo
Client: Fiat Automoveis Category: New Media Innovation & Development / New Media Innovation and Development
Radio 1 'Musicubes'
Agency: Agency Republic / London
Client: BBC Category: New Media Innovation & Development / New Media Innovation and Development
Rabbit Widget
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: New Media Innovation & Development / New Media Innovation and Development
Lynx Blow
Agency: Dare / London
Client: Unilever Category: New Media Innovation & Development / New Media Innovation and Development
Check your English
Agency: delvico / Madrid
Client: Hermann Brown Category: New Media Innovation & Development / New Media Innovation and Development
InSynch Wall
Agency: Fallon / Minneapolis
Client: Travelers Category: New Media Innovation & Development / New Media Innovation and Development
Heidies
Agency: Farfar / Stockholm
Client: Diesel Category: New Media Innovation & Development / New Media Innovation and Development
Fila Adatto Kiosk
Agency: Firstborn / New York
Client: Fila Category: New Media Innovation & Development / New Media Innovation and Development
Interactive Oracles
Agency: George P. Johnson / Torrance
Client: ACURA Category: New Media Innovation & Development / New Media Innovation and Development
Sixt ASCII GTI
Agency: Jung von Matt AG / Stuttgart
Client: Sixt Category: New Media Innovation & Development / New Media Innovation and Development
Cisco boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: New Media Innovation & Development / New Media Innovation and Development
A Gift From OfficeMax
Agency: Toy / New York
Client: OfficeMax Category: New Media Innovation & Development / New Media Innovation and Development
News Story
Agency: Bartle Bogle Hegarty / New York
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
