The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Blue Speedlines
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: BMW Malaysia Category: Collateral / P.O.P. and In-Store - Single
Taxidermy TV POS Poster
Agency: borders perrin norrander / portland
Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Field Guide to good Motoring
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Collateral / P.O.P. and In-Store - Single
Brunette
Agency: DDB / Auckland
Client: SSL - Durex Category: Collateral / P.O.P. and In-Store - Single
Boxing Helmet
Agency: DDB London / London
Client: Harvey Nichols Summer Sale Category: Collateral / P.O.P. and In-Store - Single
Lightbulb Dispenser
Agency: DDB London / London
Client: Philips Category: Collateral / P.O.P. and In-Store - Single
Orange
Agency: Leo Burnett / Bangkok
Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Single
$8.99 a Minute
Agency: Lowe New York / New York
Client: Museum of Sex Category: Collateral / P.O.P. and In-Store - Single
Flasher Flood
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Carrefour Malaysia Category: Collateral / P.O.P. and In-Store - Single
Warehouses
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Nissan Interstar Category: Collateral / P.O.P. and In-Store - Single
Actively Safe Pop-Up Book
Agency: Team One / El Segundo
Client: Lexus Category: Collateral / P.O.P. and In-Store - Single
Laser
Agency: Zapping/M&C Saatchi / Madrid
Client: Miramax / Buenavista España Category: Collateral / P.O.P. and In-Store - Single
Havaianas US Integrated Campaign
Agency: BBDO / New York
Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Plastic Cup
Agency: Clemenger BBDO Melbourne & CSM Melbourne / Melbourne
Client: Foster's Group/Carlton Draught Category: Integrated Branding / Integrated Branding Campaign
Covet & Yourminy Taste Confusion
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Integrated Branding / Integrated Branding Campaign
Fresh - Metaphors
Agency: DDB / Auckland
Client: SKY Television Category: Integrated Branding / Integrated Branding Campaign
Ron Stablehorn
Agency: Goodby Silverstein & Partners / San Francisco
Client: Rolling Rock Category: Integrated Branding / Integrated Branding Campaign
Get The Glass
Agency: Goodby Silverstein & Partners / San Francisco
Client: Milk Category: Integrated Branding / Integrated Branding Campaign
Science World Integrated Campaign
Agency: Rethink / Vancouver
Client: Science World Category: Integrated Branding / Integrated Branding Campaign
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com Category: Integrated Branding / Integrated Branding Campaign
Absolut
Agency: TBWA\Chiat\Day / New York
Client: Absolut Category: Integrated Branding / Integrated Branding Campaign
Let us do it
Agency: VITRUVIO LEO BURNETT / Madrid
Client: PRODIS Down Syndrome Foundation Category: Integrated Branding / Integrated Branding Campaign
LeBron: The Complete Story
Agency: AKQA / San Francisco
Client: Nike Category: Microsites / Corporate Image
celebration dance
Agency: Clemenger BLUE BBDO / Melbourne
Client: National Australia Bank Category: Microsites / Corporate Image
Compare-a-tron
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Volkswagen Category: Microsites / Corporate Image
Simpsonizeme.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Microsites / Corporate Image
Bracketomatic.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Microsites / Corporate Image
Good is not enough.
Agency: Dentsu Inc. / Tokyo
Client: MORIMOTO Co.,Ltd. Category: Microsites / Corporate Image
Hyundai Think About It Teaser Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hyundai Category: Microsites / Corporate Image
Japan Post, Always With You
Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client: Japan Post Holdings Co., Ltd. Category: Microsites / Corporate Image
Discovery Club 1080
Agency: henderson bas / Toronto
Client: Discovery Communications Inc. Category: Microsites / Corporate Image
Le Passage
Agency: Lowe Brindfors / Stockholm
Client: Artois - InBev UK Category: Microsites / Corporate Image
La Bouteille
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Microsites / Corporate Image
Audi TT- Microsite
Agency: Ogilvy Cape Town / Cape Town
Client: Audi Category: Microsites / Corporate Image
Appear on the news
Agency: OgilvyOne Worldwide Spain / Madrid
Client: Yell Publicidad Category: Microsites / Corporate Image
Summer X Games Microsite
Agency: The Martin Agency / Richmond
Client: X Games Category: Microsites / Corporate Image
START A CHAIN REACTION
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Microsites / Corporate Image
SEDUCTION BY LIGHT
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Microsites / Corporate Image
Wallpaper/Moustache/Neighbors
Agency: Barkley / Kansas City
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Dropped Calls TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Jungle, Inc.
Agency: Cramer Krasselt / Chicago
Client: CareerBuilder Category: Consumer Television / :30/:25 - Campaign
Inner Cowboy, Office Cowboys, Sorority Stache
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Bistro, Club, Grocer
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Miller High Life Category: Consumer Television / :30/:25 - Campaign
Labs
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Chocolate Dipped Altoids Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Choose a Vista/Podium/PR Lady)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This Is SportsCenter
Agency: Wieden + Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Doll
Agency: john st. advertising / toronto
Client: Children's Aid Society Category: Public Service/Political Radio / Single
Award:
2008 Advertising Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
BMW Malaysia
Title:
Blue Speedlines
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08208A
Award:
2008 Advertising Merit Award
Agency:
borders perrin norrander / portland
Client:
Columbia Sportswear
Title:
Taxidermy TV POS Poster
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08209A
Award:
2008 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Field Guide to good Motoring
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08210A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SSL - Durex
Title:
Brunette
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08211A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols Summer Sale
Title:
Boxing Helmet
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08212A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Philips
Title:
Lightbulb Dispenser
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08213A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Clima Bicycle Lock
Title:
Orange
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08214A
Award:
2008 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Museum of Sex
Title:
$8.99 a Minute
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08215A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Carrefour Malaysia
Title:
Flasher Flood
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08216A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Nissan Interstar
Title:
Warehouses
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08217A
Award:
2008 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Actively Safe Pop-Up Book
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08218A
Award:
2008 Advertising Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Miramax / Buenavista España
Title:
Laser
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08219A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Havaianas US Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08494G
Award:
2008 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne & CSM Melbourne / Melbourne
Client:
Foster's Group/Carlton Draught
Title:
Plastic Cup
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08495G
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Covet & Yourminy Taste Confusion
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08496G
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
Fresh - Metaphors
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08497G
Award:
2008 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Rolling Rock
Title:
Ron Stablehorn
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08498G
Award:
2008 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Milk
Title:
Get The Glass
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08499G
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Science World Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08500G
Award:
2008 Advertising Merit Award
Agency:
SS+K / New York
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08501G
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Absolut
Title:
Absolut
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08502G
Award:
2008 Advertising Merit Award
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
PRODIS Down Syndrome Foundation
Title:
Let us do it
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08503G
Award:
2008 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
LeBron: The Complete Story
Category:
Microsites / Corporate Image
Annual ID:
08116N
Award:
2008 Interactive Merit Award
Agency:
Clemenger BLUE BBDO / Melbourne
Client:
National Australia Bank
Title:
celebration dance
Category:
Microsites / Corporate Image
Annual ID:
08117N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Volkswagen
Title:
Compare-a-tron
Category:
Microsites / Corporate Image
Annual ID:
08118N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Simpsonizeme.com
Category:
Microsites / Corporate Image
Annual ID:
08119N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Bracketomatic.com
Category:
Microsites / Corporate Image
Annual ID:
08120N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
MORIMOTO Co.,Ltd.
Title:
Good is not enough.
Category:
Microsites / Corporate Image
Annual ID:
08121N
Award:
2008 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hyundai
Title:
Hyundai Think About It Teaser Site
Category:
Microsites / Corporate Image
Annual ID:
08122N
Award:
2008 Interactive Merit Award
Agency:
HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client:
Japan Post Holdings Co., Ltd.
Title:
Japan Post, Always With You
Category:
Microsites / Corporate Image
Annual ID:
08123N
Award:
2008 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Discovery Communications Inc.
Title:
Discovery Club 1080
Category:
Microsites / Corporate Image
Annual ID:
08124N
Award:
2008 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Artois - InBev UK
Title:
Le Passage
Category:
Microsites / Corporate Image
Annual ID:
08125N
Award:
2008 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Stella Artois - InBev
Title:
La Bouteille
Category:
Microsites / Corporate Image
Annual ID:
08126N
Award:
2008 Interactive Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
Coke
Title:
Coke Kissmas
Category:
Microsites / Corporate Image
Annual ID:
08127N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Audi
Title:
Audi TT- Microsite
Category:
Microsites / Corporate Image
Annual ID:
08128N
Award:
2008 Interactive Merit Award
Agency:
OgilvyOne Worldwide Spain / Madrid
Client:
Yell Publicidad
Title:
Appear on the news
Category:
Microsites / Corporate Image
Annual ID:
08129N
Award:
2008 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
X Games
Title:
Summer X Games Microsite
Category:
Microsites / Corporate Image
Annual ID:
08130N
Award:
2008 Interactive Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips
Title:
START A CHAIN REACTION
Category:
Microsites / Corporate Image
Annual ID:
08131N
Award:
2008 Interactive Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips
Title:
SEDUCTION BY LIGHT
Category:
Microsites / Corporate Image
Annual ID:
08132N
Award:
2008 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Sonic Drive-In
Title:
Wallpaper/Moustache/Neighbors
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08402T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/FedEx Cup
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08403T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Dropped Calls TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08404T
Award:
2008 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
CareerBuilder
Title:
Jungle, Inc.
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08405T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Inner Cowboy, Office Cowboys, Sorority Stache
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08406T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Miller High Life
Title:
Bistro, Club, Grocer
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08407T
Award:
2008 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Labs
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08408T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08409T
Award:
2008 Advertising Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC (Choose a Vista/Podium/PR Lady)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08410T
Award:
2008 Advertising Merit Award
Agency:
Wieden + Kennedy, New York / New York
Client:
ESPN
Title:
This Is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08411T
Award:
2008 Advertising Merit Award
Agency:
john st. advertising / toronto
Client:
Children's Aid Society
Title:
Doll
Category:
Public Service/Political Radio / Single
Annual ID:
08305R