The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Free Birdsong
Agency: Meridian Communication Pvt Ltd / Bangalore
Client: treesforfree.org Category: Public Service/Political Radio / Single
No Help-Line
Agency: Ogilvy Group UK / London
Client: C.a.l.m Category: Public Service/Political Radio / Single
Gettysburg
Agency: Y&R Chicago / Chicago
Client: National Parks Conservation Association Category: Public Service/Political Radio / Single
Search and Rescue
Agency: Y&R Chicago / Chicago
Client: National Parks Conservation Association Category: Public Service/Political Radio / Single
Havaianas Slim
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral / Posters - Campaign
Havaianas Import
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral / Posters - Campaign
Snickers Marathon Poster Campaign
Agency: BBDO / New York
Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign
Sundance Rock Bar Posters
Agency: Cutwater / San Francisco
Client: Ray Ban Category: Collateral / Posters - Campaign
POSTER OF AZUSA HAIR SALON
Agency: E.Co.,Ltd. / shibuya-ku
Client: barber AZUSA Category: Collateral / Posters - Campaign
ANJ Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: ANJ - National Newspaper Association Category: Collateral / Posters - Campaign
Chilling
Agency: FP7 (Fortune Promoseven McCann) / Doha
Client: Bayer Category: Collateral / Posters - Campaign
For Real
Agency: FP7 (Fortune Promoseven McCann) / Doha
Client: B.D.P. Group Category: Collateral / Posters - Campaign
Huffington Post posters
Agency: Goodby Silverstein & Partners / San Francisco
Client: Huffington Post Category: Collateral / Posters - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Collateral / Posters - Campaign
FHM - Miss January / Miss February / Miss March
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Mediacorp Publishing Category: Collateral / Posters - Campaign
Glasses
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Ford Motor Company/Volvo Category: Collateral / Posters - Campaign
Illusions
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Duracell Category: Collateral / Posters - Campaign
Repeats
Agency: Ogilvy Johannesburg / Johannesburg
Client: DStv Category: Collateral / Posters - Campaign
Idaho Blues Posters
Agency: The Richards Group / Dallas
Client: The Great Basin Blues Festival Category: Collateral / Posters - Campaign
SoCo Music Experience
Agency: Arnold Worldwide / Boston
Client: Southern Comfort Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Paintball
Agency: BBDO / New York
Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
BP Helios House
Agency: BIG / Ogilvy / New York
Client: BP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wax King
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Events and Installations / Creative positioning of a brand outside traditional or online media
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Body & Soul
Agency: Ogilvy & Mather / Toronto
Client: Dove Pro-Age Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Goalkeeper
Agency: TBWA\ Germany / Berlin
Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Huddle
Agency: TBWA\ Germany / Berlin
Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
IN AN ABSOLUT WORLD - WEEK
Agency: TBWA\ Germany / Berlin
Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media
HD DVD Brand Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: HD DVD Category: Banners - Dynamic / Campaign
HP Blackbird Banners
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Banners - Dynamic / Campaign
Windows
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Banners - Dynamic / Campaign
Keep Discovering
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Dynamic / Campaign
FALLING APART
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Political Print / Outdoor and Posters - Campaign
SUBWAY
Agency: Droga5 / New York
Client: NEW MUSUEM Category: Public Service/Political Print / Outdoor and Posters - Campaign
ORS Rob's Motel/Steve's Motel/Nathan's Motel
Agency: Marketforce / West Perth
Client: The Office of Road Safety Category: Public Service/Political Print / Outdoor and Posters - Campaign
Greenpeace Print Campaign
Agency: Leo Burnett / Chicago
Client: Greenpeace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Neons
Agency: Marca / Miami Beach
Client: Florida Coalition Against Human Trafficking Category: Public Service/Political Print / Outdoor and Posters - Campaign
Target Practice
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Campaign
Small change, big difference
Agency: Saatchi & Saatchi Amsterdam / Amstelveen
Client: Cordaid Mensen in Nood (Cordaid People in Need) Category: Public Service/Political Print / Outdoor and Posters - Campaign
How You Put It Together
Agency: The Martin Agency / Richmond
Client: Minneapolis College of Art & Design Category: Public Service/Political Print / Outdoor and Posters - Campaign
Classified One
Agency: 22squared / Tampa
Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
Classified Three
Agency: 22squared / Tampa
Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
THE SUN REVOLVES
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
head / ceiling
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Newspaper / Full Page or Spread - Single
Sanath
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
Beatle
Agency: BBDO / Bangkok
Client: Soken MP3 Category: Consumer Newspaper / Full Page or Spread - Single
Messy Wine
Agency: Conill Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Messy Ketchup
Agency: Conill Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Agency:
Meridian Communication Pvt Ltd / Bangalore
Client:
treesforfree.org
Title:
Free Birdsong
Category:
Public Service/Political Radio / Single
Annual ID:
08306R
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Group UK / London
Client:
C.a.l.m
Title:
No Help-Line
Category:
Public Service/Political Radio / Single
Annual ID:
08307R
Award:
2008 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
National Parks Conservation Association
Title:
Gettysburg
Category:
Public Service/Political Radio / Single
Annual ID:
08308R
Award:
2008 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
National Parks Conservation Association
Title:
Search and Rescue
Category:
Public Service/Political Radio / Single
Annual ID:
08309R
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Slim
Category:
Collateral / Posters - Campaign
Annual ID:
08238A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Import
Category:
Collateral / Posters - Campaign
Annual ID:
08239A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Snack Food US/Snickers Marathon
Title:
Snickers Marathon Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
08240A
Award:
2008 Advertising Merit Award
Agency:
Cutwater / San Francisco
Client:
Ray Ban
Title:
Sundance Rock Bar Posters
Category:
Collateral / Posters - Campaign
Annual ID:
08241A
Award:
2008 Advertising Merit Award
Agency:
E.Co.,Ltd. / shibuya-ku
Client:
barber AZUSA
Title:
POSTER OF AZUSA HAIR SALON
Category:
Collateral / Posters - Campaign
Annual ID:
08242A
Award:
2008 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
ANJ - National Newspaper Association
Title:
ANJ Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
08243A
Award:
2008 Advertising Merit Award
Agency:
FP7 (Fortune Promoseven McCann) / Doha
Client:
Bayer
Title:
Chilling
Category:
Collateral / Posters - Campaign
Annual ID:
08244A
Award:
2008 Advertising Merit Award
Agency:
FP7 (Fortune Promoseven McCann) / Doha
Client:
B.D.P. Group
Title:
For Real
Category:
Collateral / Posters - Campaign
Annual ID:
08245A
Award:
2008 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Huffington Post
Title:
Huffington Post posters
Category:
Collateral / Posters - Campaign
Annual ID:
08246A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Collateral / Posters - Campaign
Annual ID:
08247A
Award:
2008 Advertising Merit Award
Agency:
McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client:
Mediacorp Publishing
Title:
FHM - Miss January / Miss February / Miss March
Category:
Collateral / Posters - Campaign
Annual ID:
08248A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Ford Motor Company/Volvo
Title:
Glasses
Category:
Collateral / Posters - Campaign
Annual ID:
08249A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Duracell
Title:
Illusions
Category:
Collateral / Posters - Campaign
Annual ID:
08250A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
DStv
Title:
Repeats
Category:
Collateral / Posters - Campaign
Annual ID:
08251A
Award:
2008 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
The Great Basin Blues Festival
Title:
Idaho Blues Posters
Category:
Collateral / Posters - Campaign
Annual ID:
08252A
Award:
2008 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Southern Comfort
Title:
SoCo Music Experience
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08065E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Mt. Dew
Title:
Paintball
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08066E
Award:
2008 Branded Entertainment Merit Award
Agency:
BIG / Ogilvy / New York
Client:
BP
Title:
BP Helios House
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08067E
Award:
2008 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Wax King
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08068E
Award:
2008 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08069E
Award:
2008 Branded Entertainment Merit Award
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08070E
Award:
2008 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Dove Pro-Age
Title:
Body & Soul
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08071E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08072E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
adidas AG
Title:
Impossible Huddle
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08073E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
MaxXium Germany - ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD - WEEK
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08074E
Award:
2008 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HD DVD
Title:
HD DVD Brand Banner Campaign
Category:
Banners - Dynamic / Campaign
Annual ID:
08112N
Award:
2008 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
HP Blackbird Banners
Category:
Banners - Dynamic / Campaign
Annual ID:
08113N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Windows
Category:
Banners - Dynamic / Campaign
Annual ID:
08114N
Award:
2008 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Keep Discovering
Category:
Banners - Dynamic / Campaign
Annual ID:
08115N
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
FALLING APART
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08294A
Award:
2008 Advertising Merit Award
Agency:
Droga5 / New York
Client:
NEW MUSUEM
Title:
SUBWAY
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08296A
Award:
2008 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
The Office of Road Safety
Title:
ORS Rob's Motel/Steve's Motel/Nathan's Motel
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08297A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Greenpeace
Title:
Greenpeace Print Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08298A
Award:
2008 Advertising Merit Award
Agency:
Marca / Miami Beach
Client:
Florida Coalition Against Human Trafficking
Title:
Neons
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08299A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Target Practice
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08300A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi Amsterdam / Amstelveen
Client:
Cordaid Mensen in Nood (Cordaid People in Need)
Title:
Small change, big difference
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08301A
Award:
2008 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Minneapolis College of Art & Design
Title:
How You Put It Together
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08302A
Award:
2008 Advertising Merit Award
Agency:
22squared / Tampa
Client:
PODS (Portable On Demand Storage)
Title:
Classified One
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08093A
Award:
2008 Advertising Merit Award
Agency:
22squared / Tampa
Client:
PODS (Portable On Demand Storage)
Title:
Classified Three
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08094A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
THE SUN REVOLVES
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08095A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08096A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
head / ceiling
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08097A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Sanath
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08098A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Soken MP3
Title:
Beatle
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08099A
Award:
2008 Advertising Merit Award
Agency:
Conill Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
Messy Wine
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08100A
Award:
2008 Advertising Merit Award
Agency:
Conill Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
Messy Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08101A