The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Tonka Toys - Open Cut Sandpit
Agency: DDB Sydney Pty Limited / ULTIMO
Client: Hasbro Category: Consumer Newspaper / Full Page or Spread - Single
Arrow
Agency: DeVito/Verdi / New York
Client: Legal Sea Foods Category: Consumer Newspaper / Full Page or Spread - Single
Dickies 'Raincoat'
Agency: Joe Public South Africa / Rivonia
Client: Dickies Category: Consumer Newspaper / Full Page or Spread - Single
Che
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Hitler
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Consumer Newspaper / Full Page or Spread - Single
Thank you, Ignorance
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Newspaper / Full Page or Spread - Single
Force 1 TD
Agency: Creative Artists Agency / Los Angeles
Client: eBay Category: Film / Theatrical releases
Tobias_427
Agency: Creative Artists Agency / Los Angeles
Client: eBay Category: Film / Theatrical releases
FREEDOM PROJECT
Agency: ground Tokyo / Tokyo
Client: Nissin Food Products Co., Ltd Category: Film / Theatrical releases
Bam/Smack/Pow Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Schutt Category: Trade / Full Page or Spread - Campaign
Travelers 3
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Trade / Full Page or Spread - Campaign
Gardening Tips/Housekeeping Tips/Decorating Tips
Agency: DDB Canada, Toronto / Toronto
Client: Philips Canada Category: Consumer Radio / Campaign
Audi RS 4 Navigation Campaign
Agency: Draftfcb Deutschland GmbH / Hamburg
Client: Audi AG Category: Consumer Radio / Campaign
RingTones
Agency: Leo Burnett / São Paulo
Client: Brasil Telecom Category: Consumer Radio / Campaign
Videocon TV
Agency: Ogilvy & Mather / Mumbai
Client: Videocon Industries Ltd. Category: Consumer Radio / Campaign
Construction Site
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Single
Call Of Duty 4: World Leaders/Kim Jong Il
Agency: DDB / Venice
Client: Activision Category: Consumer Television / Under $50K Budget - Single
Superbowl
Agency: Ground Zero / Los Angeles
Client: ESPN Category: Consumer Television / Under $50K Budget - Single
Hail
Agency: McCann Erickson Colombia / Bogotá DC
Client: Chevrolet Category: Consumer Television / Under $50K Budget - Single
Supernanny-Dog
Agency: Publicis Zurich / Zurich
Client: 3+ Category: Consumer Television / Under $50K Budget - Single
ECOLOGIC SIGNATURE
Agency: CONTRAPUNTO / Madrid
Client: Daimlerchrysler Mercedes-Benz smarS Category: Email Marketing / Single
Swedish National Encyclopedia
Agency: Forsman & Bodenfors / Gothenburg
Client: NE Nationalencyclopedin Category: Email Marketing / Single
Havaianas
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Broadcast Design / Campaign
mtvU Woodies
Agency: MTV Networks / New York
Client: MTV On Air Design Category: Broadcast Design / Campaign
DI10 Ideas
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Broadcast Design / Campaign
Leave Nothing
Agency: Alturas Films / Santa Monica
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Boardroom
Agency: ANR BBDO / Stockholm
Client: Folksam Category: Consumer Television / Over :30 - Single - max. :90
Diner
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Legs
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Magnetic Attraction
Agency: BBDO / New York
Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Dude
Agency: DDB / Chicago
Client: Anheuser Busch Category: Consumer Television / Over :30 - Single - max. :90
Bags
Agency: DDB London / London
Client: Volkswagen Bluemotion Category: Consumer Television / Over :30 - Single - max. :90
Creation of the list
Agency: DDB / Paris
Client: Bouygues Télécom Category: Consumer Television / Over :30 - Single - max. :90
CAKE
Agency: Fallon London / London
Client: SKODA FABIA Category: Consumer Television / Over :30 - Single - max. :90
Bicycle
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: DEVK insurance Category: Consumer Television / Over :30 - Single - max. :90
Picnic
Agency: Jeh United Co. Ltd. / Bangkok
Client: sylvania Category: Consumer Television / Over :30 - Single - max. :90
Dream
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Television / Over :30 - Single - max. :90
Henri's Hands
Agency: M & C Saatchi / Sydney
Client: Herringbone Category: Consumer Television / Over :30 - Single - max. :90
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Collision
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Ex-girlfriend
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: THE BARBECUE PLAZA CO.,LTD. Category: Consumer Television / Over :30 - Single - max. :90
Magic
Agency: Saatchi & Saatchi New York / New York
Client: JC Penney Category: Consumer Television / Over :30 - Single - max. :90
Out
Agency: Sonny / London
Client: Carling Category: Consumer Television / Over :30 - Single - max. :90
Jamaica
Agency: The Red Brick Road / London
Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Rollin' VIP
Agency: TM Advertising / Dallas
Client: Nationwide Insurance Category: Consumer Television / Over :30 - Single - max. :90
Airport
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Nokia N81 9-Steps
Agency: Ogilvy Singapore / Singapore
Client: Nokia Category: Brand Gaming / Mobile
