The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Tonka Toys - Open Cut Sandpit
Agency: DDB Sydney Pty Limited / ULTIMO
Client: Hasbro Category: Consumer Newspaper / Full Page or Spread - Single
Arrow
Agency: DeVito/Verdi / New York
Client: Legal Sea Foods Category: Consumer Newspaper / Full Page or Spread - Single
Dickies 'Raincoat'
Agency: Joe Public South Africa / Rivonia
Client: Dickies Category: Consumer Newspaper / Full Page or Spread - Single
Che
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Hitler
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Consumer Newspaper / Full Page or Spread - Single
Thank you, Ignorance
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Newspaper / Full Page or Spread - Single
Force 1 TD
Agency: Creative Artists Agency / Los Angeles
Client: eBay Category: Film / Theatrical releases
Tobias_427
Agency: Creative Artists Agency / Los Angeles
Client: eBay Category: Film / Theatrical releases
FREEDOM PROJECT
Agency: ground Tokyo / Tokyo
Client: Nissin Food Products Co., Ltd Category: Film / Theatrical releases
Bam/Smack/Pow Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Schutt Category: Trade / Full Page or Spread - Campaign
Travelers 3
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Trade / Full Page or Spread - Campaign
Gardening Tips/Housekeeping Tips/Decorating Tips
Agency: DDB Canada, Toronto / Toronto
Client: Philips Canada Category: Consumer Radio / Campaign
Audi RS 4 Navigation Campaign
Agency: Draftfcb Deutschland GmbH / Hamburg
Client: Audi AG Category: Consumer Radio / Campaign
RingTones
Agency: Leo Burnett / São Paulo
Client: Brasil Telecom Category: Consumer Radio / Campaign
Videocon TV
Agency: Ogilvy & Mather / Mumbai
Client: Videocon Industries Ltd. Category: Consumer Radio / Campaign
Construction Site
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Single
Call Of Duty 4: World Leaders/Kim Jong Il
Agency: DDB / Venice
Client: Activision Category: Consumer Television / Under $50K Budget - Single
Superbowl
Agency: Ground Zero / Los Angeles
Client: ESPN Category: Consumer Television / Under $50K Budget - Single
Hail
Agency: McCann Erickson Colombia / Bogotá DC
Client: Chevrolet Category: Consumer Television / Under $50K Budget - Single
Supernanny-Dog
Agency: Publicis Zurich / Zurich
Client: 3+ Category: Consumer Television / Under $50K Budget - Single
ECOLOGIC SIGNATURE
Agency: CONTRAPUNTO / Madrid
Client: Daimlerchrysler Mercedes-Benz smarS Category: Email Marketing / Single
Swedish National Encyclopedia
Agency: Forsman & Bodenfors / Gothenburg
Client: NE Nationalencyclopedin Category: Email Marketing / Single
Havaianas
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Broadcast Design / Campaign
mtvU Woodies
Agency: MTV Networks / New York
Client: MTV On Air Design Category: Broadcast Design / Campaign
DI10 Ideas
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Broadcast Design / Campaign
Leave Nothing
Agency: Alturas Films / Santa Monica
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Boardroom
Agency: ANR BBDO / Stockholm
Client: Folksam Category: Consumer Television / Over :30 - Single - max. :90
Diner
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Legs
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Magnetic Attraction
Agency: BBDO / New York
Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Dude
Agency: DDB / Chicago
Client: Anheuser Busch Category: Consumer Television / Over :30 - Single - max. :90
Bags
Agency: DDB London / London
Client: Volkswagen Bluemotion Category: Consumer Television / Over :30 - Single - max. :90
Creation of the list
Agency: DDB / Paris
Client: Bouygues Télécom Category: Consumer Television / Over :30 - Single - max. :90
CAKE
Agency: Fallon London / London
Client: SKODA FABIA Category: Consumer Television / Over :30 - Single - max. :90
Bicycle
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: DEVK insurance Category: Consumer Television / Over :30 - Single - max. :90
Picnic
Agency: Jeh United Co. Ltd. / Bangkok
Client: sylvania Category: Consumer Television / Over :30 - Single - max. :90
Dream
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Television / Over :30 - Single - max. :90
Henri's Hands
Agency: M & C Saatchi / Sydney
Client: Herringbone Category: Consumer Television / Over :30 - Single - max. :90
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Collision
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Ex-girlfriend
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: THE BARBECUE PLAZA CO.,LTD. Category: Consumer Television / Over :30 - Single - max. :90
Magic
Agency: Saatchi & Saatchi New York / New York
Client: JC Penney Category: Consumer Television / Over :30 - Single - max. :90
Out
Agency: Sonny / London
Client: Carling Category: Consumer Television / Over :30 - Single - max. :90
Jamaica
Agency: The Red Brick Road / London
Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Rollin' VIP
Agency: TM Advertising / Dallas
Client: Nationwide Insurance Category: Consumer Television / Over :30 - Single - max. :90
Airport
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Nokia N81 9-Steps
Agency: Ogilvy Singapore / Singapore
Client: Nokia Category: Brand Gaming / Mobile
Award:
2008 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
Hasbro
Title:
Tonka Toys - Open Cut Sandpit
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08102A
Award:
2008 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Legal Sea Foods
Title:
Arrow
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08103A
Award:
2008 Advertising Merit Award
Agency:
Joe Public South Africa / Rivonia
Client:
Dickies
Title:
Dickies 'Raincoat'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08104A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Che
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08105A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Hitler
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08106A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
FHM
Title:
Family Health
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08107A
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Thank you, Ignorance
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08108A
Award:
2008 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
eBay
Title:
Force 1 TD
Category:
Film / Theatrical releases
Annual ID:
08031E
Award:
2008 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
eBay
Title:
Tobias_427
Category:
Film / Theatrical releases
Annual ID:
08032E
Award:
2008 Branded Entertainment Merit Award
Agency:
ground Tokyo / Tokyo
Client:
Nissin Food Products Co., Ltd
Title:
FREEDOM PROJECT
Category:
Film / Theatrical releases
Annual ID:
08033E
Award:
2008 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Schutt
Title:
Bam/Smack/Pow Campaign
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
08204A
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
St. Paul Travelers
Title:
Travelers 3
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
08205A
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Philips Canada
Title:
Gardening Tips/Housekeeping Tips/Decorating Tips
Category:
Consumer Radio / Campaign
Annual ID:
08346R
Award:
2008 Advertising Merit Award
Agency:
Draftfcb Deutschland GmbH / Hamburg
Client:
Audi AG
Title:
Audi RS 4 Navigation Campaign
Category:
Consumer Radio / Campaign
Annual ID:
08347R
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Brasil Telecom
Title:
RingTones
Category:
Consumer Radio / Campaign
Annual ID:
08348R
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Videocon Industries Ltd.
Title:
Videocon TV
Category:
Consumer Radio / Campaign
Annual ID:
08349R
Award:
2008 Advertising Merit Award
Agency:
Cossette Communication - Marketing / Toronto
Client:
The Fight Network
Title:
Construction Site
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08418T
Award:
2008 Advertising Merit Award
Agency:
DDB / Venice
Client:
Activision
Title:
Call Of Duty 4: World Leaders/Kim Jong Il
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08419T
Award:
2008 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN
Title:
Superbowl
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08420T
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Colombia / Bogotá DC
Client:
Chevrolet
Title:
Hail
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08421T
Award:
2008 Advertising Merit Award
Agency:
Publicis Zurich / Zurich
Client:
3+
Title:
Supernanny-Dog
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08422T
Award:
2008 Interactive Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
Daimlerchrysler Mercedes-Benz smarS
Title:
ECOLOGIC SIGNATURE
Category:
Email Marketing / Single
Annual ID:
08210N
Award:
2008 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
NE Nationalencyclopedin
Title:
Swedish National Encyclopedia
Category:
Email Marketing / Single
Annual ID:
08211N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
scmp.com
Title:
Bush
Category:
Email Marketing / Single
Annual ID:
08212N
Award:
2008 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas
Category:
Broadcast Design / Campaign
Annual ID:
08221D
Award:
2008 Design Merit Award
Agency:
MTV Networks / New York
Client:
MTV On Air Design
Title:
mtvU Woodies
Category:
Broadcast Design / Campaign
Annual ID:
08222D
Award:
2008 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
DI10 Ideas
Category:
Broadcast Design / Campaign
Annual ID:
08223D
Award:
2008 Advertising Merit Award
Agency:
Alturas Films / Santa Monica
Client:
Nike
Title:
Leave Nothing
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08350T
Award:
2008 Advertising Merit Award
Agency:
ANR BBDO / Stockholm
Client:
Folksam
Title:
Boardroom
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08351T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Diner
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08353T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Legs
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08354T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Pepsi/Pepsi
Title:
Magnetic Attraction
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08355T
Award:
2008 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser Busch
Title:
Dude
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08356T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Bluemotion
Title:
Bags
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08357T
Award:
2008 Advertising Merit Award
Agency:
DDB / Paris
Client:
Bouygues Télécom
Title:
Creation of the list
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08358T
Award:
2008 Advertising Merit Award
Agency:
Fallon London / London
Client:
SKODA FABIA
Title:
CAKE
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08359T
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
DEVK insurance
Title:
Bicycle
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08360T
Award:
2008 Advertising Merit Award
Agency:
Jeh United Co. Ltd. / Bangkok
Client:
sylvania
Title:
Picnic
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08361T
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Dream
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08362T
Award:
2008 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Herringbone
Title:
Henri's Hands
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08363T
Award:
2008 Advertising Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Ballet
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08364T
Award:
2008 Advertising Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Collision
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08365T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
THE BARBECUE PLAZA CO.,LTD.
Title:
Ex-girlfriend
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08366T
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
JC Penney
Title:
Magic
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08367T
Award:
2008 Advertising Merit Award
Agency:
Sonny / London
Client:
Carling
Title:
Out
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08368T
Award:
2008 Advertising Merit Award
Agency:
The Red Brick Road / London
Client:
Heineken
Title:
Jamaica
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08369T
Award:
2008 Advertising Merit Award
Agency:
TM Advertising / Dallas
Client:
Nationwide Insurance
Title:
Rollin' VIP
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08370T
Award:
2008 Advertising Merit Award
Agency:
Vegaolmosponce / Buenos Aires
Client:
Unilever
Title:
Airport
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08371T
Award:
2008 Interactive Merit Award
Agency:
Nokia / Richmond
Client:
Nokia
Title:
Snakes Subsonic
Category:
Brand Gaming / Mobile
Annual ID:
08197N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nokia
Title:
Nokia N81 9-Steps
Category:
Brand Gaming / Mobile
Annual ID:
08198N