The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Top Chef
Agency: @radical.media / New York
Client: WSIB Category: Public Service/Political Television / Single
NO SUCH THING
Agency: Abbott Mead Vickers BBDO / London
Client: FOCUS 12 Category: Public Service/Political Television / Single
Actor Interview
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Television / Single
It's not too late
Agency: DDB / Paris
Client: Greenpeace Category: Public Service/Political Television / Single
Birthday Cards
Agency: DDB Sydney Pty Limited / ULTIMO
Client: Cure for Life Foundation Category: Public Service/Political Television / Single
Good Business Guide
Agency: JWT / London
Client: MTV Foundation Category: Public Service/Political Television / Single
Big Bus
Agency: Kitchen Leo Burnett / Oslo
Client: Oslo Public Transport Category: Public Service/Political Television / Single
Race
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad Category: Public Service/Political Television / Single
I wanna go
Agency: Leopold Ketel & Partners / Portland
Client: Oregon Coast Aquarium Category: Public Service/Political Television / Single
Dots
Agency: McCann Erickson Brazil / Sao Paulo
Client: Dorina Nowill Foundation For The Blind Category: Public Service/Political Television / Single
Mute
Agency: Ogilvy Portugal / Lisboa
Client: MTV Category: Public Service/Political Television / Single
Paper
Agency: Rethink / Vancouver
Client: YWCA Category: Public Service/Political Television / Single
Autopilots
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political Television / Single
The Office
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: Special Olympics Category: Public Service/Political Television / Single
Map
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: S.O.S. Mata Atlantica Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Homeless Man
Agency: Leo Burnett / Sydney
Client: Wesley Mission Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Dangerous
Agency: McCann Erickson Brazil / Sao Paulo
Client: Safe Kids Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
FRANK Mental Effects of Cannabis: Spliff Pinball
Agency: Profero / London
Client: Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Mango Prestige Book
Agency: Bassat Ogilvy & Mather Barcelona / Barcelona
Client: Mango Category: Branding / Booklet/Brochure
NUARS Call for Entries
Agency: Hangar 18 Creative Group / Vancouver
Client: Unisource Category: Branding / Booklet/Brochure
Points of View
Agency: kempertrautmann gmbh / Hamburg
Client: Conergy AG Category: Branding / Booklet/Brochure
Question Everything
Agency: mono / minneapolis
Client: Science Channel Category: Branding / Booklet/Brochure
Book "Heaven or Hell"
Agency: Ogilvy Frankfurt / Frankfurt
Client: Art Directors Club Germany/Focus Magazine Category: Branding / Booklet/Brochure
programmes
Agency: Strichpunkt GmbH / Stuttgart
Client: State Opera Stuttgart Category: Branding / Booklet/Brochure
programmes
Agency: Strichpunkt GmbH / Stuttgart
Client: State Theater Stuttgart Category: Branding / Booklet/Brochure
DI10 Inspiration Programme
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Charles Luck Brand Book
Agency: WORK Labs / Richmond
Client: Charles Luck Stone Center Category: Branding / Booklet/Brochure
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Campaign
Speed Reading
Agency: Batey Singapore / Singapore
Client: Read Better Faster Category: Consumer Newspaper / Full Page or Spread - Campaign
Painting by numbers
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Consumer Newspaper / Full Page or Spread - Campaign
Fearless
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor Plan Campaign
Agency: Grey Hong Kong / Hong Kong
Client: Sara Lee Hong Kong Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
The joy of writing
Agency: Jung von Matt AG / Berlin
Client: BIC Deutschland GmbH & Co. OHG Category: Consumer Newspaper / Full Page or Spread - Campaign
Speech Bubbles
Agency: JWT San Juan / San Juan
Client: Johnson & Johnson / Listerine Pocket Paks Category: Consumer Newspaper / Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Newspaper / Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Newspaper / Full Page or Spread - Campaign
Forget About Work
Agency: Naga DDB Malaysia / Petaling Jaya
Client: PST Travel Services Category: Consumer Newspaper / Full Page or Spread - Campaign
The Chronological Series
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software Category: Consumer Newspaper / Full Page or Spread - Campaign
adidas Olympic Launch
Agency: TBWA\China / Shanghai
Client: adidas Category: Consumer Newspaper / Full Page or Spread - Campaign
Real News
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail & Guardian Category: Consumer Newspaper / Full Page or Spread - Campaign
Orange/ Melon/ Onion/ Soybean/ Cockle
Agency: BBDO / Bangkok
Client: ZIPLOC Category: Collateral / P.O.P. and In-Store - Campaign
ICI Dulux Campaign
Agency: BBDO / Singapore
Client: ICI Dulux Category: Collateral / P.O.P. and In-Store - Campaign
Burger Buddies
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King UK Category: Collateral / P.O.P. and In-Store - Campaign
Mino
Agency: DDB / San Francisco
Client: Pure Digital Category: Collateral / P.O.P. and In-Store - Campaign
Plastik Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Plastik Category: Collateral / P.O.P. and In-Store - Campaign
Clima
Agency: Leo Burnett / Bangkok
Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Campaign
Reverse
Agency: Leo Burnett Ltd / Hong Kong
Client: Zoo Records Category: Collateral / P.O.P. and In-Store - Campaign
"Cupid"/"Snow White"/"Concubine"/"Tarzan"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Lumina Category: Collateral / P.O.P. and In-Store - Campaign
Award:
2008 Advertising Merit Award
Agency:
@radical.media / New York
Client:
WSIB
Title:
Top Chef
Category:
Public Service/Political Television / Single
Annual ID:
08312T
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
FOCUS 12
Title:
NO SUCH THING
Category:
Public Service/Political Television / Single
Annual ID:
08313T
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Actor Interview
Category:
Public Service/Political Television / Single
Annual ID:
08314T
Award:
2008 Advertising Merit Award
Agency:
DDB / Paris
Client:
Greenpeace
Title:
It's not too late
Category:
Public Service/Political Television / Single
Annual ID:
08315T
Award:
2008 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
Cure for Life Foundation
Title:
Birthday Cards
Category:
Public Service/Political Television / Single
Annual ID:
08316T
Award:
2008 Advertising Merit Award
Agency:
JWT / London
Client:
MTV Foundation
Title:
Good Business Guide
Category:
Public Service/Political Television / Single
Annual ID:
08317T
Award:
2008 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Oslo Public Transport
Title:
Big Bus
Category:
Public Service/Political Television / Single
Annual ID:
08318T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Petronas Nasional Berhad
Title:
Race
Category:
Public Service/Political Television / Single
Annual ID:
08319T
Award:
2008 Advertising Merit Award
Agency:
Leopold Ketel & Partners / Portland
Client:
Oregon Coast Aquarium
Title:
I wanna go
Category:
Public Service/Political Television / Single
Annual ID:
08320T
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Dorina Nowill Foundation For The Blind
Title:
Dots
Category:
Public Service/Political Television / Single
Annual ID:
08321T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Portugal / Lisboa
Client:
MTV
Title:
Mute
Category:
Public Service/Political Television / Single
Annual ID:
08322T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
YWCA
Title:
Paper
Category:
Public Service/Political Television / Single
Annual ID:
08323T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Autopilots
Category:
Public Service/Political Television / Single
Annual ID:
08324T
Award:
2008 Advertising Merit Award
Agency:
Whybin TBWA \ TEQUILA / Sydney
Client:
Special Olympics
Title:
The Office
Category:
Public Service/Political Television / Single
Annual ID:
08325T
Award:
2008 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
S.O.S. Mata Atlantica
Title:
Map
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08266N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Wesley Mission
Title:
Homeless Man
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08267N
Award:
2008 Interactive Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Safe Kids
Title:
Dangerous
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08268N
Award:
2008 Interactive Merit Award
Agency:
Profero / London
Client:
Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information
Title:
FRANK Mental Effects of Cannabis: Spliff Pinball
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08269N
Award:
2008 Design Merit Award
Agency:
Bassat Ogilvy & Mather Barcelona / Barcelona
Client:
Mango
Title:
Mango Prestige Book
Category:
Branding / Booklet/Brochure
Annual ID:
08049D
Award:
2008 Design Merit Award
Agency:
exposure / New York
Client:
Nike
Title:
Nike Postcards
Category:
Branding / Booklet/Brochure
Annual ID:
08050D
Award:
2008 Design Merit Award
Agency:
Hangar 18 Creative Group / Vancouver
Client:
Unisource
Title:
NUARS Call for Entries
Category:
Branding / Booklet/Brochure
Annual ID:
08051D
Award:
2008 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Conergy AG
Title:
Points of View
Category:
Branding / Booklet/Brochure
Annual ID:
08052D
Award:
2008 Design Merit Award
Agency:
mono / minneapolis
Client:
Science Channel
Title:
Question Everything
Category:
Branding / Booklet/Brochure
Annual ID:
08053D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Art Directors Club Germany/Focus Magazine
Title:
Book "Heaven or Hell"
Category:
Branding / Booklet/Brochure
Annual ID:
08054D
Award:
2008 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
State Opera Stuttgart
Title:
programmes
Category:
Branding / Booklet/Brochure
Annual ID:
08055D
Award:
2008 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
State Theater Stuttgart
Title:
programmes
Category:
Branding / Booklet/Brochure
Annual ID:
08056D
Award:
2008 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
DI10 Inspiration Programme
Category:
Branding / Booklet/Brochure
Annual ID:
08057D
Award:
2008 Design Merit Award
Agency:
WORK Labs / Richmond
Client:
Charles Luck Stone Center
Title:
Charles Luck Brand Book
Category:
Branding / Booklet/Brochure
Annual ID:
08058D
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08109A
Award:
2008 Advertising Merit Award
Agency:
Batey Singapore / Singapore
Client:
Read Better Faster
Title:
Speed Reading
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08110A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Painting by numbers
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08111A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Fearless
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08112A
Award:
2008 Advertising Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
Sara Lee Hong Kong Ltd.
Title:
Floor Plan Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08113A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
BIC Deutschland GmbH & Co. OHG
Title:
The joy of writing
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08114A
Award:
2008 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Johnson & Johnson / Listerine Pocket Paks
Title:
Speech Bubbles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08115A
Award:
2008 Advertising Merit Award
Agency:
LOWE / London
Client:
InBev
Title:
Artois
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08116A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08117A
Award:
2008 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08118A
Award:
2008 Advertising Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
PST Travel Services
Title:
Forget About Work
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08119A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Smith Micro Software
Title:
The Chronological Series
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08120A
Award:
2008 Advertising Merit Award
Agency:
TBWA\China / Shanghai
Client:
adidas
Title:
adidas Olympic Launch
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08121A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Mail & Guardian
Title:
Real News
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08122A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
ZIPLOC
Title:
Orange/ Melon/ Onion/ Soybean/ Cockle
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08220A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
ICI Dulux
Title:
ICI Dulux Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08221A
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King UK
Title:
Burger Buddies
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08222A
Award:
2008 Advertising Merit Award
Agency:
DDB / San Francisco
Client:
Pure Digital
Title:
Mino
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08223A
Award:
2008 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Plastik
Title:
Plastik Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08224A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Clima Bicycle Lock
Title:
Clima
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08225A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Ltd / Hong Kong
Client:
Zoo Records
Title:
Reverse
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08226A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Lumina
Title:
"Cupid"/"Snow White"/"Concubine"/"Tarzan"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08227A