The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
C30 Think outside the box
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN Category: Microsites / Product-Specific Subsites
Comcast Triple Slanguage
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Microsites / Product-Specific Subsites
Absolut Brasil
Agency: Gringo / Sao Paulo
Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
Who the #I%$ is Fermin?
Agency: GrupoW / Saltillo
Client: Unilever, Rexona Category: Microsites / Product-Specific Subsites
It's D
Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client: SHARP CORPORATION Category: Microsites / Product-Specific Subsites
Land Cruiser Experience
Agency: Hello Design / Culver City
Client: Toyota Category: Microsites / Product-Specific Subsites
Music in a bottle
Agency: Jung von Matt AG / Stuttgart
Client: Bitburger Braugruppe Category: Microsites / Product-Specific Subsites
Hello Freedom
Agency: Ogilvy Beijing / Beijing
Client: Motorola Category: Microsites / Product-Specific Subsites
Levi's® Copper Jeans
Agency: Ogilvy Singapore / Singapore
Client: Levi's® Category: Microsites / Product-Specific Subsites
Zune Journey
Agency: T.A.G. / San Francisco
Client: Microsoft Zune Category: Microsites / Product-Specific Subsites
KahRaShin
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Electronic Arts Category: Microsites / Product-Specific Subsites
Lincoln MKS Reveal Site
Agency: Wunderman Team Detroit / Dearborn
Client: Lincoln Mercury Category: Microsites / Product-Specific Subsites
BARBIE
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Outdoor and Posters - Single
Red Cross
Agency: BBDO / Bangkok
Client: Thai Red Cross Organ Donation Center Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"JESUS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"DUKE"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Rob's Motel
Agency: Marketforce / West Perth
Client: The Office of Road Safety Category: Public Service/Political Print / Outdoor and Posters - Single
The sticky poster
Agency: JWT HK / Hong Kong
Client: Friends of the earth Category: Public Service/Political Print / Outdoor and Posters - Single
Not Me
Agency: Leo Burnett / Chicago
Client: Greenpeace Category: Public Service/Political Print / Outdoor and Posters - Single
Birds
Agency: M&C Saatchi / Santa Monica
Client: J. Paul Getty Trust/Getty Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Donuts
Agency: MacLaren McCann Canada / Calgary
Client: Dietitians of Canada Category: Public Service/Political Print / Outdoor and Posters - Single
painting
Agency: McCann Erickson Brazil / Sao Paulo
Client: MAM - Rio Museum of Modern Art Category: Public Service/Political Print / Outdoor and Posters - Single
Teen Pregnancy Bike
Agency: McKee Wallwork Cleveland / Albuquerque
Client: New Mexico Teen Pregnancy Coalition Category: Public Service/Political Print / Outdoor and Posters - Single
Tree
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand Category: Public Service/Political Print / Outdoor and Posters - Single
Creepy
Agency: Riester / Phoenix
Client: LA Animal Services Category: Public Service/Political Print / Outdoor and Posters - Single
Laser
Agency: Ruiz Nicoli Lineas / Madrid
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
"Risks"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: ACP Magazine Category: Public Service/Political Print / Outdoor and Posters - Single
ALPHABETS
Agency: Saatchi & Saatchi Vietnam / Ho Chi Minh
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Print / Outdoor and Posters - Single
Wall
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Bus Stop
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Forza 2 - Igniting Passionate Drivers
Agency: OMD / New York
Client: Nissan Category: Gaming / Offline gaming
Jonathan
Agency: JWT Singapore / Singapore
Client: Jonathan Tay Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
NOGGIN Logos
Agency: MTV Networks / New York
Client: NOGGIN Category: Corporate Identity / Corporate Identity - Campaign
Peek... aren't you curious
Agency: Passing Notes, Inc. / Oakland
Client: Peek... aren't you curious Category: Corporate Identity / Corporate Identity - Campaign
Wabi Sabi Waza
Agency: Penguin Graphics / Hiroshima
Client: Soukouen Category: Corporate Identity / Corporate Identity - Campaign
Mint Dental Works Identity
Agency: Sandstrom Design / Portland
Client: Mint Dental Works Category: Corporate Identity / Corporate Identity - Campaign
Bootlegger
Agency: Bailey Lauerman / Lincoln
Client: Bootlegger, Inc. Category: Package Design / Single
SEINARU CHO HANA CELEB (Saint Ultra Nose Celebrity)
Agency: DENTSU INC. / Tokyo
Client: Oji Nepia Co.,Ltd. Category: Package Design / Single
"iwai" wrapping cloth
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Package Design / Single
YAOKI
Agency: DENTSU KYUSHU INC. / Fukuoka
Client: Renaissance Project Co.,Ltd. Category: Package Design / Single
Three Films by Hiroshi Teshigahara
Agency: Kellehouse, Inc. / Los Angeles
Client: The Criterion Collection Category: Package Design / Single
4 by Agnès Varda
Agency: Kellehouse, Inc. / Los Angeles
Client: The Criterion Collection Category: Package Design / Single
Lovejoy Vodka - Pink Label
Agency: ID Branding / Portland
Client: Integrity Spirits Category: Package Design / Single
Hifana Connect
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: W+K Tokyo Lab Category: Package Design / Single
La boite qui Roule
Agency: Young & Rubicam Switzerland / Gockhausen
Client: Verein Pavillon Nouvel Category: Package Design / Single
Award:
2008 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN
Title:
C30 Think outside the box
Category:
Microsites / Product-Specific Subsites
Annual ID:
08145N
Award:
2008 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcast Triple Slanguage
Category:
Microsites / Product-Specific Subsites
Annual ID:
08146N
Award:
2008 Interactive Merit Award
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Absolut Brasil
Category:
Microsites / Product-Specific Subsites
Annual ID:
08147N
Award:
2008 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Unilever, Rexona
Title:
Who the #I%$ is Fermin?
Category:
Microsites / Product-Specific Subsites
Annual ID:
08148N
Award:
2008 Interactive Merit Award
Agency:
HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client:
SHARP CORPORATION
Title:
It's D
Category:
Microsites / Product-Specific Subsites
Annual ID:
08149N
Award:
2008 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Toyota
Title:
Land Cruiser Experience
Category:
Microsites / Product-Specific Subsites
Annual ID:
08150N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Bitburger Braugruppe
Title:
Music in a bottle
Category:
Microsites / Product-Specific Subsites
Annual ID:
08151N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Motorola
Title:
Hello Freedom
Category:
Microsites / Product-Specific Subsites
Annual ID:
08152N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Levi's®
Title:
Levi's® Copper Jeans
Category:
Microsites / Product-Specific Subsites
Annual ID:
08153N
Award:
2008 Interactive Merit Award
Agency:
T.A.G. / San Francisco
Client:
Microsoft Zune
Title:
Zune Journey
Category:
Microsites / Product-Specific Subsites
Annual ID:
08154N
Award:
2008 Interactive Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Electronic Arts
Title:
KahRaShin
Category:
Microsites / Product-Specific Subsites
Annual ID:
08155N
Award:
2008 Interactive Merit Award
Agency:
Wunderman Team Detroit / Dearborn
Client:
Lincoln Mercury
Title:
Lincoln MKS Reveal Site
Category:
Microsites / Product-Specific Subsites
Annual ID:
08156N
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
BARBIE
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08274A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Thai Red Cross Organ Donation Center
Title:
Red Cross
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08275A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08276A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"JESUS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08277A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"DUKE"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08278A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08279A
Award:
2008 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
The Office of Road Safety
Title:
Rob's Motel
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08280A
Award:
2008 Advertising Merit Award
Agency:
JWT HK / Hong Kong
Client:
Friends of the earth
Title:
The sticky poster
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08281A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Greenpeace
Title:
Not Me
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08282A
Award:
2008 Advertising Merit Award
Agency:
M&C Saatchi / Santa Monica
Client:
J. Paul Getty Trust/Getty Museum
Title:
Birds
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08283A
Award:
2008 Advertising Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Dietitians of Canada
Title:
Donuts
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08284A
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
MAM - Rio Museum of Modern Art
Title:
painting
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08285A
Award:
2008 Advertising Merit Award
Agency:
McKee Wallwork Cleveland / Albuquerque
Client:
New Mexico Teen Pregnancy Coalition
Title:
Teen Pregnancy Bike
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08286A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
WWF Thailand
Title:
Tree
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08287A
Award:
2008 Advertising Merit Award
Agency:
Riester / Phoenix
Client:
LA Animal Services
Title:
Creepy
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08288A
Award:
2008 Advertising Merit Award
Agency:
Ruiz Nicoli Lineas / Madrid
Client:
Amnesty International
Title:
Laser
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08289A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
ACP Magazine
Title:
"Risks"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08290A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi Vietnam / Ho Chi Minh
Client:
AMNESTY INTERNATIONAL
Title:
ALPHABETS
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08291A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Wall
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08292A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Bus Stop
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08293A
Award:
2008 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
Nissan
Title:
Forza 2 - Igniting Passionate Drivers
Category:
Gaming / Offline gaming
Annual ID:
08038E
Award:
2008 Design Merit Award
Agency:
JWT Singapore / Singapore
Client:
Jonathan Tay Pte Ltd
Title:
Jonathan
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08087D
Award:
2008 Design Merit Award
Agency:
MTV Networks / New York
Client:
NOGGIN
Title:
NOGGIN Logos
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08088D
Award:
2008 Design Merit Award
Agency:
Passing Notes, Inc. / Oakland
Client:
Peek... aren't you curious
Title:
Peek... aren't you curious
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08089D
Award:
2008 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Soukouen
Title:
Wabi Sabi Waza
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08090D
Award:
2008 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Mint Dental Works
Title:
Mint Dental Works Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08091D
Award:
2008 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Keyboards
Category:
Package Design / Single
Annual ID:
08092D
Award:
2008 Design Merit Award
Agency:
Bailey Lauerman / Lincoln
Client:
Bootlegger, Inc.
Title:
Bootlegger
Category:
Package Design / Single
Annual ID:
08093D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Oji Nepia Co.,Ltd.
Title:
SEINARU CHO HANA CELEB (Saint Ultra Nose Celebrity)
Category:
Package Design / Single
Annual ID:
08094D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai" wrapping cloth
Category:
Package Design / Single
Annual ID:
08095D
Award:
2008 Design Merit Award
Agency:
DENTSU KYUSHU INC. / Fukuoka
Client:
Renaissance Project Co.,Ltd.
Title:
YAOKI
Category:
Package Design / Single
Annual ID:
08096D
Award:
2008 Design Merit Award
Agency:
Kellehouse, Inc. / Los Angeles
Client:
The Criterion Collection
Title:
Three Films by Hiroshi Teshigahara
Category:
Package Design / Single
Annual ID:
08097D
Award:
2008 Design Merit Award
Agency:
Kellehouse, Inc. / Los Angeles
Client:
The Criterion Collection
Title:
4 by Agnès Varda
Category:
Package Design / Single
Annual ID:
08098D
Award:
2008 Design Merit Award
Agency:
Opto Design / new york
Client:
Opto Design
Title:
365x360
Category:
Package Design / Single
Annual ID:
08099D
Award:
2008 Design Merit Award
Agency:
ID Branding / Portland
Client:
Integrity Spirits
Title:
Lovejoy Vodka - Pink Label
Category:
Package Design / Single
Annual ID:
08100D
Award:
2008 Design Merit Award
Agency:
Publicis Singapore / Singapore
Client:
Nike
Title:
Stadium
Category:
Package Design / Single
Annual ID:
08101D
Award:
2008 Design Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
W+K Tokyo Lab
Title:
Hifana Connect
Category:
Package Design / Single
Annual ID:
08102D
Award:
2008 Design Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
Verein Pavillon Nouvel
Title:
La boite qui Roule
Category:
Package Design / Single
Annual ID:
08103D