The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Gunshot
Agency: Ogilvy & Mather / Mumbai
Client: Videocon Industries Ltd. Category: Consumer Radio / Single
EZ Mabel
Agency: Red Deluxe / Memphis
Client: Scripps/Yahoo! HotJobs Category: Consumer Radio / Single
Margaret Thatcher
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: La Perle Category: Consumer Radio / Single
Little Radish
Agency: Y&R Germany / Frankfurt am Main
Client: Ed Wuesthof Dreizackwerk (Kitchen knives) Category: Consumer Radio / Single
Brushing
Agency: Y&R Malaysia / Kuala Lumpur
Client: Colgate-Palmolive Marketing Sdn Bhd Category: Consumer Radio / Single
Charlie
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
Hitler
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
FHM - Miss January
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Mediacorp Publishing Category: Collateral / Posters - Single
FHM - Miss February
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Mediacorp Publishing Category: Collateral / Posters - Single
Ambulance
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Ford Motor Company/Volvo Category: Collateral / Posters - Single
Illusion II
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Duracell Category: Collateral / Posters - Single
The Birds
Agency: Rediffusion DYR / Gurgaon
Client: Amway India Category: Collateral / Posters - Single
MesatexJapan Fabric 2008
Agency: 702 Design Works Inc. / Tokyo
Client: MesatexJapan Inc. Category: Collateral Design / Posters - Single
iTunes Mexico Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
Menu
Agency: DENTSU INC. Tokyo / Tokyo
Client: TOTO LTD. Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster 2
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
Ritz-White
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single
EYE
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: GlaxoSmithKline Category: Collateral Design / Posters - Single
Poodle
Agency: Ireland/Davenport / Johannesburg
Client: Sweets From Heaven Category: Collateral Design / Posters - Single
A to Z
Agency: Kinetic Singapore / Singapore
Client: Lorgan's The Retro Store Category: Collateral Design / Posters - Single
AGDA Xmas Party
Agency: Landor Associates / Sydney
Client: AGDA Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Crushed Spine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Paraplegia
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
The Economist Tabs
Agency: Ogilvy Hong Kong / Hong Kong
Client: The Economist Category: Collateral Design / Posters - Single
Flasher Flood
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Carrefour Malaysia Category: Collateral Design / Posters - Single
Helicopter View
Agency: Ogilvy Singapore / Singapore
Client: The Economist Category: Collateral Design / Posters - Single
Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Collateral Design / Posters - Single
Hanamoto 29 (Meat Day) No.1
Agency: Penguin Graphics / Hiroshima
Client: Hanamoto Category: Collateral Design / Posters - Single
Middle of Nowhere poster
Agency: Planet Propaganda / Madison
Client: UW-Whitewater Category: Collateral Design / Posters - Single
Grow, Create, Explore
Agency: Wink / Minneapolis
Client: Target Category: Collateral Design / Posters - Single
Happiness
Agency: Y&R Singapore / Singapore
Client: OceanNEnvironment Ltd Category: Collateral Design / Posters - Single
adidas Futbol meets Football Web Films
Agency: 180LA (180\TBWA) / Santa Monica
Client: adidas USA Category: Branded Content / Campaign
The Anatomy of Pro-Safe
Agency: Agency Republic / London
Client: Mercedes-Benz Category: Microsites / Product-Specific Subsites
Rev64: EndWar Teaser Site
Agency: AKQA / Washington, DC
Client: Ubisoft Category: Microsites / Product-Specific Subsites
Shrek's Treketh To Adventure
Agency: Arc Worldwide / Chicago
Client: McDonald's Category: Microsites / Product-Specific Subsites
Coke & Faithless
Agency: argonauten G2 GmbH / Duesseldorf
Client: Coca-Cola Category: Microsites / Product-Specific Subsites
Motorola City
Agency: BBDO / New York
Client: Motorola Category: Microsites / Product-Specific Subsites
AXE Let the Game Continue Website
Agency: BBH / New York
Client: Unilever Category: Microsites / Product-Specific Subsites
Angry-Gram
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Microsites / Product-Specific Subsites
Sing with Roots
Agency: Dentsu Inc. / Tokyo
Client: JT Category: Microsites / Product-Specific Subsites
Sprint Holiday Card
Agency: Domani Studios / Brooklyn
Client: Goodby, Silverstein & Partners / Sprint Category: Microsites / Product-Specific Subsites
TinMan
Agency: Fallon / Minneapolis
Client: Sci-Fi Channel Category: Microsites / Product-Specific Subsites
The world is my canvas
Agency: Farfar / Stockholm
Client: Nokia Category: Microsites / Product-Specific Subsites
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Videocon Industries Ltd.
Title:
Gunshot
Category:
Consumer Radio / Single
Annual ID:
08337R
Award:
2008 Advertising Merit Award
Agency:
Red Deluxe / Memphis
Client:
Scripps/Yahoo! HotJobs
Title:
EZ Mabel
Category:
Consumer Radio / Single
Annual ID:
08338R
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Lullaby
Category:
Consumer Radio / Single
Annual ID:
08339R
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Broken Heart
Category:
Consumer Radio / Single
Annual ID:
08340R
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Starburst
Title:
Colors
Category:
Consumer Radio / Single
Annual ID:
08341R
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
La Perle
Title:
Margaret Thatcher
Category:
Consumer Radio / Single
Annual ID:
08342R
Award:
2008 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Peter Frampton
Category:
Consumer Radio / Single
Annual ID:
08343R
Award:
2008 Advertising Merit Award
Agency:
Y&R Germany / Frankfurt am Main
Client:
Ed Wuesthof Dreizackwerk (Kitchen knives)
Title:
Little Radish
Category:
Consumer Radio / Single
Annual ID:
08344R
Award:
2008 Advertising Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Colgate-Palmolive Marketing Sdn Bhd
Title:
Brushing
Category:
Consumer Radio / Single
Annual ID:
08345R
Award:
2008 Advertising Merit Award
Agency:
JWT Spain / Barcelona
Client:
Century Travel
Title:
Town
Category:
Collateral / Posters - Single
Annual ID:
08230A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Charlie
Category:
Collateral / Posters - Single
Annual ID:
08231A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Hitler
Category:
Collateral / Posters - Single
Annual ID:
08232A
Award:
2008 Advertising Merit Award
Agency:
McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client:
Mediacorp Publishing
Title:
FHM - Miss January
Category:
Collateral / Posters - Single
Annual ID:
08233A
Award:
2008 Advertising Merit Award
Agency:
McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client:
Mediacorp Publishing
Title:
FHM - Miss February
Category:
Collateral / Posters - Single
Annual ID:
08234A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Ford Motor Company/Volvo
Title:
Ambulance
Category:
Collateral / Posters - Single
Annual ID:
08235A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Duracell
Title:
Illusion II
Category:
Collateral / Posters - Single
Annual ID:
08236A
Award:
2008 Advertising Merit Award
Agency:
Rediffusion DYR / Gurgaon
Client:
Amway India
Title:
The Birds
Category:
Collateral / Posters - Single
Annual ID:
08237A
Award:
2008 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
MesatexJapan Inc.
Title:
MesatexJapan Fabric 2008
Category:
Collateral Design / Posters - Single
Annual ID:
08117D
Award:
2008 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iTunes Mexico Poster
Category:
Collateral Design / Posters - Single
Annual ID:
08118D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
TOTO LTD.
Title:
Menu
Category:
Collateral Design / Posters - Single
Annual ID:
08119D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster
Category:
Collateral Design / Posters - Single
Annual ID:
08120D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster 2
Category:
Collateral Design / Posters - Single
Annual ID:
08121D
Award:
2008 Design Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Ritz-White
Category:
Collateral Design / Posters - Single
Annual ID:
08122D
Award:
2008 Design Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
GlaxoSmithKline
Title:
EYE
Category:
Collateral Design / Posters - Single
Annual ID:
08123D
Award:
2008 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Sweets From Heaven
Title:
Poodle
Category:
Collateral Design / Posters - Single
Annual ID:
08124D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Lorgan's The Retro Store
Title:
A to Z
Category:
Collateral Design / Posters - Single
Annual ID:
08125D
Award:
2008 Design Merit Award
Agency:
Landor Associates / Sydney
Client:
AGDA
Title:
AGDA Xmas Party
Category:
Collateral Design / Posters - Single
Annual ID:
08126D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Crushed Spine
Category:
Collateral Design / Posters - Single
Annual ID:
08127D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Paraplegia
Category:
Collateral Design / Posters - Single
Annual ID:
08128D
Award:
2008 Design Merit Award
Agency:
Ogilvy Hong Kong / Hong Kong
Client:
The Economist
Title:
The Economist Tabs
Category:
Collateral Design / Posters - Single
Annual ID:
08129D
Award:
2008 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Carrefour Malaysia
Title:
Flasher Flood
Category:
Collateral Design / Posters - Single
Annual ID:
08130D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Economist
Title:
Helicopter View
Category:
Collateral Design / Posters - Single
Annual ID:
08131D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
FHM
Title:
Family Health
Category:
Collateral Design / Posters - Single
Annual ID:
08132D
Award:
2008 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Hanamoto
Title:
Hanamoto 29 (Meat Day) No.1
Category:
Collateral Design / Posters - Single
Annual ID:
08133D
Award:
2008 Design Merit Award
Agency:
Planet Propaganda / Madison
Client:
UW-Whitewater
Title:
Middle of Nowhere poster
Category:
Collateral Design / Posters - Single
Annual ID:
08134D
Award:
2008 Design Merit Award
Agency:
Wink / Minneapolis
Client:
Target
Title:
Grow, Create, Explore
Category:
Collateral Design / Posters - Single
Annual ID:
08135D
Award:
2008 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
OceanNEnvironment Ltd
Title:
Happiness
Category:
Collateral Design / Posters - Single
Annual ID:
08136D
Award:
2008 Advertising Merit Award
Agency:
180LA (180\TBWA) / Santa Monica
Client:
adidas USA
Title:
adidas Futbol meets Football Web Films
Category:
Branded Content / Campaign
Annual ID:
08506T
Award:
2008 Interactive Merit Award
Agency:
Agency Republic / London
Client:
Mercedes-Benz
Title:
The Anatomy of Pro-Safe
Category:
Microsites / Product-Specific Subsites
Annual ID:
08133N
Award:
2008 Interactive Merit Award
Agency:
AKQA / Washington, DC
Client:
Ubisoft
Title:
Rev64: EndWar Teaser Site
Category:
Microsites / Product-Specific Subsites
Annual ID:
08134N
Award:
2008 Interactive Merit Award
Agency:
Arc Worldwide / Chicago
Client:
McDonald's
Title:
Shrek's Treketh To Adventure
Category:
Microsites / Product-Specific Subsites
Annual ID:
08135N
Award:
2008 Interactive Merit Award
Agency:
argonauten G2 GmbH / Duesseldorf
Client:
Coca-Cola
Title:
Coke & Faithless
Category:
Microsites / Product-Specific Subsites
Annual ID:
08136N
Award:
2008 Interactive Merit Award
Agency:
BBDO / New York
Client:
Motorola
Title:
Motorola City
Category:
Microsites / Product-Specific Subsites
Annual ID:
08137N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Let the Game Continue Website
Category:
Microsites / Product-Specific Subsites
Annual ID:
08138N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Angry-Gram
Category:
Microsites / Product-Specific Subsites
Annual ID:
08139N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
JT
Title:
Sing with Roots
Category:
Microsites / Product-Specific Subsites
Annual ID:
08140N
Award:
2008 Interactive Merit Award
Agency:
Domani Studios / Brooklyn
Client:
Goodby, Silverstein & Partners / Sprint
Title:
Sprint Holiday Card
Category:
Microsites / Product-Specific Subsites
Annual ID:
08141N
Award:
2008 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Sci-Fi Channel
Title:
TinMan
Category:
Microsites / Product-Specific Subsites
Annual ID:
08142N
Award:
2008 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The world is my canvas
Category:
Microsites / Product-Specific Subsites
Annual ID:
08143N
Award:
2008 Interactive Merit Award
Agency:
Foreign / STOCKHOLM
Client:
H&M
Title:
H&M Kylie
Category:
Microsites / Product-Specific Subsites
Annual ID:
08144N