The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Enemies of Advertising
Agency: WORK Labs / Richmond
Client: WORK Labs Category: Direct Mail / Campaign
Year Zero
Agency: 42 Entertainment / Pasadena
Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive
AXE BCWW Campaign
Agency: BBH / New York
Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive
Sublymonal Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Sprite Category: Integrated Branding Campaign / Interactive and Non-Interactive
Schlämmer's quest
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Integrated Branding Campaign / Interactive and Non-Interactive
JUMP SQ. "Hide-and-seek Advertising" Campaign
Agency: Dentsu Inc. / Tokyo
Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive
The first TV show that doesn't happen on TV
Agency: Doubleyou / Barcelona
Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
HP Toyrama
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Hewlett-Packard Category: Integrated Branding Campaign / Interactive and Non-Interactive
Burger
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: KFC Holdings (Malaysia) Bhd Category: Broadcast Design / Single
Lovestoned (blue section)
Agency: Blind / Santa Monica
Client: HSI/Justin Timberlake Category: Broadcast Design / Single
OKGO "Do What You Want"
Agency: Blip Boutique / Los Angeles
Client: Capitol Records Category: Broadcast Design / Single
31 Days of Oscar
Agency: Curious Pictures / New York
Client: Turner Classic Movies Category: Broadcast Design / Single
Circle Squared
Agency: HunterGatherer / New York
Client: The New York Times Category: Broadcast Design / Single
Swerve Festival Open
Agency: HunterGatherer / New York
Client: Swerve Festival Category: Broadcast Design / Single
The Number 23
Agency: imaginary Forces / Los Angeles
Client: New Line Cinema Category: Broadcast Design / Single
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Single
Origami
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: ASICS Europe B.V. Category: Broadcast Design / Single
Hello Goodbuy :60
Agency: Peterson Milla Hooks / Minneapolis
Client: Target Category: Broadcast Design / Single
Words in a different light
Agency: Saatchi & Saatchi Australia / Sydney
Client: Sydney Writers' Festival 2007 Category: Broadcast Design / Single
The Vanishing Point
Agency: 42 Entertainment / Pasadena
Client: Microsoft/AMD Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Stareout
Agency: archibald ingall stretton... / London
Client: O2 Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WhatAreYouWondering.com
Agency: Barkley / Kansas City
Client: March of Dimes Foundation Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Casio Exilim
Agency: Colenso BBDO / Auckland
Client: Monaco Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Andy The Bot
Agency: Daddy / Göteborg
Client: Telia Sonera Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
070829
Agency: Farfar / Stockholm
Client: Nokia Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Wall
Agency: Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
HP-Showtime
Agency: herraiz soto & co / barcelona
Client: hp Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Social Retailing(SM) Concept
Agency: IconNicholson / New York
Client: Nanette Lepore Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Tagged in Motion
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
SIXT Ebay Ads
Agency: Jung von Matt AG / Stuttgart
Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
FIAT Driving Art Project
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: Fiat Group Automobiles Japan Ltd. Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Guinness Navi
Agency: Profero / London
Client: Diageo Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Close Encounters - Augmented Reality
Agency: Saatchi & Saatchi NZ / Auckland
Client: Wellington City Zoo Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Coke & Faithless
Agency: argonauten G2 GmbH / Berlin
Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment
Fashion, Music, Vidal Sassoon
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan Category: Music / Integration of a brand in a music environment
Big Mac Chant
Agency: OMD / New York
Client: McDonald's Category: Music / Integration of a brand in a music environment
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live
Agency: AKQA / London
Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M
Agency: BBDO / New York
Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern
Agency: BBH / New York
Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
If Looks Could Kill
Agency: Burrell Advertising / Chicago
Client: Toyota Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
San Marino
Agency: Chelsea Pictures / Hollywood
Client: Adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Whopper Freakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Mathematics, Political Science, History
Agency: Curious Pictures / New York
Client: Half.com Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Design Merit Award
Agency:
WORK Labs / Richmond
Client:
WORK Labs
Title:
Enemies of Advertising
Category:
Direct Mail / Campaign
Annual ID:
08206D
Award:
2008 Interactive Merit Award
Agency:
42 Entertainment / Pasadena
Client:
Trent Reznor/NIN
Title:
Year Zero
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08252N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE BCWW Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08253N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Sprite
Title:
Sublymonal Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08254N
Award:
2008 Interactive Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Schlämmer's quest
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08255N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Syueisha Inc.
Title:
JUMP SQ. "Hide-and-seek Advertising" Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08256N
Award:
2008 Interactive Merit Award
Agency:
Doubleyou / Barcelona
Client:
Atrapalo.com
Title:
The first TV show that doesn't happen on TV
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08257N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Hewlett-Packard
Title:
HP Toyrama
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08258N
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Bus Stop
Category:
Broadcast Design / Single
Annual ID:
08207D
Award:
2008 Design Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
KFC Holdings (Malaysia) Bhd
Title:
Burger
Category:
Broadcast Design / Single
Annual ID:
08208D
Award:
2008 Design Merit Award
Agency:
Blind / Santa Monica
Client:
HSI/Justin Timberlake
Title:
Lovestoned (blue section)
Category:
Broadcast Design / Single
Annual ID:
08209D
Award:
2008 Design Merit Award
Agency:
Blip Boutique / Los Angeles
Client:
Capitol Records
Title:
OKGO "Do What You Want"
Category:
Broadcast Design / Single
Annual ID:
08210D
Award:
2008 Design Merit Award
Agency:
Curious Pictures / New York
Client:
Turner Classic Movies
Title:
31 Days of Oscar
Category:
Broadcast Design / Single
Annual ID:
08211D
Award:
2008 Design Merit Award
Agency:
HunterGatherer / New York
Client:
The New York Times
Title:
Circle Squared
Category:
Broadcast Design / Single
Annual ID:
08212D
Award:
2008 Design Merit Award
Agency:
HunterGatherer / New York
Client:
Swerve Festival
Title:
Swerve Festival Open
Category:
Broadcast Design / Single
Annual ID:
08213D
Award:
2008 Design Merit Award
Agency:
imaginary Forces / Los Angeles
Client:
New Line Cinema
Title:
The Number 23
Category:
Broadcast Design / Single
Annual ID:
08214D
Award:
2008 Design Merit Award
Agency:
LOBO / SAO PAULO
Client:
Mix Brazil Festival
Title:
Mix Brazil
Category:
Broadcast Design / Single
Annual ID:
08215D
Award:
2008 Design Merit Award
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Broadcast Design / Single
Annual ID:
08216D
Award:
2008 Design Merit Award
Agency:
mono / minneapolis
Client:
Science Channel
Title:
Void
Category:
Broadcast Design / Single
Annual ID:
08217D
Award:
2008 Design Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
ASICS Europe B.V.
Title:
Origami
Category:
Broadcast Design / Single
Annual ID:
08218D
Award:
2008 Design Merit Award
Agency:
Peterson Milla Hooks / Minneapolis
Client:
Target
Title:
Hello Goodbuy :60
Category:
Broadcast Design / Single
Annual ID:
08219D
Award:
2008 Design Merit Award
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
Sydney Writers' Festival 2007
Title:
Words in a different light
Category:
Broadcast Design / Single
Annual ID:
08220D
Award:
2008 Interactive Merit Award
Agency:
42 Entertainment / Pasadena
Client:
Microsoft/AMD
Title:
The Vanishing Point
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08229N
Award:
2008 Interactive Merit Award
Agency:
archibald ingall stretton... / London
Client:
O2
Title:
Stareout
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08230N
Award:
2008 Interactive Merit Award
Agency:
Barkley / Kansas City
Client:
March of Dimes Foundation
Title:
WhatAreYouWondering.com
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08231N
Award:
2008 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Casio Exilim
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08232N
Award:
2008 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Andy The Bot
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08233N
Award:
2008 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
070829
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08234N
Award:
2008 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
The Wall
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08235N
Award:
2008 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
hp
Title:
HP-Showtime
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08236N
Award:
2008 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
Nanette Lepore
Title:
Social Retailing(SM) Concept
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08237N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
Tagged in Motion
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08238N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
SIXT
Title:
SIXT Ebay Ads
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08239N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather Japan / Shibuya-ku
Client:
Fiat Group Automobiles Japan Ltd.
Title:
FIAT Driving Art Project
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08240N
Award:
2008 Interactive Merit Award
Agency:
Profero / London
Client:
Diageo Japan
Title:
Guinness Navi
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08241N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Wellington City Zoo
Title:
Close Encounters - Augmented Reality
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08242N
Award:
2008 Branded Entertainment Merit Award
Agency:
argonauten G2 GmbH / Berlin
Client:
The Coca-Cola Company
Title:
Coke & Faithless
Category:
Music / Integration of a brand in a music environment
Annual ID:
08062E
Award:
2008 Branded Entertainment Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
P&G Japan
Title:
Fashion, Music, Vidal Sassoon
Category:
Music / Integration of a brand in a music environment
Annual ID:
08063E
Award:
2008 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
McDonald's
Title:
Big Mac Chant
Category:
Music / Integration of a brand in a music environment
Annual ID:
08064E
Award:
2008 Branded Entertainment Merit Award
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08039E
Award:
2008 Branded Entertainment Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Live
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08040E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
M&M's
Title:
Inner M
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08041E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Mentos
Title:
Trevor the Mentos Intern
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08042E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE World's Dirtiest Film Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08043E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Bom Chicka Wah Wah Music Video
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08044E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Shock Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08045E
Award:
2008 Branded Entertainment Merit Award
Agency:
Burrell Advertising / Chicago
Client:
Toyota
Title:
If Looks Could Kill
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08046E
Award:
2008 Branded Entertainment Merit Award
Agency:
Chelsea Pictures / Hollywood
Client:
Adidas
Title:
San Marino
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08047E
Award:
2008 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Whopper Freakout
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08048E
Award:
2008 Branded Entertainment Merit Award
Agency:
Curious Pictures / New York
Client:
Half.com
Title:
Mathematics, Political Science, History
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08049E