The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Art of the Dispute
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lighthouse
Agency: Exopolis / Los Angeles
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Get out and play
Agency: Farfar / Stockholm
Client: Nokia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FREEDOM PROJECT
Agency: ground Tokyo / Tokyo
Client: Nissin Food Products Co., Ltd Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
REC YOU
Agency: GT INC. / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Responsibility Project
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Stomping Grounds
Agency: Inform Ventures, LLC / Los Angeles
Client: Scion Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Harry Situation
Agency: Kirt Gunn & Associates / New York
Client: L'Oreal Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Thrillicious
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
adidas - THE ROOK - Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Second Puberty
Agency: Tribal DDB Worldwide / New York
Client: Philips Norelco Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Unite for Africa
Agency: Åkestam Holst / Stockholm
Client: RFSU (The Swedish Association for Sexuality Education) Category: Public Service/Cultural Institutions/Educational / Microsites
ElectroCity
Agency: Lowe & Rivet / The Rocks
Client: Genesis Energy Category: Public Service/Cultural Institutions/Educational / Microsites
TearItDown.org
Agency: Middle Child / Lake Forest
Client: Amnesty International USA Category: Public Service/Cultural Institutions/Educational / Microsites
Balloon Lungs
Agency: Ogilvy / Auckland
Client: Asthma & Respiratory Foundation Category: Public Service/Cultural Institutions/Educational / Microsites
Get On Board and The Almighty Forest
Agency: Real Pie Media / Beverly Hills
Client: NBC Universal Category: Public Service/Cultural Institutions/Educational / Microsites
Truths about the Gol
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Banners - Fixed Space / Campaign
Send Off
Agency: Lean Mean Fighting Machine / London
Client: COI - Department of Health Category: Banners - Fixed Space / Campaign
GO BEYOND
Agency: Wunderman Brazil / Sao Paulo
Client: Land Rover Category: Banners - Fixed Space / Campaign
Utterubbish Notebooks
Agency: Asylum Creative / Singapore
Client: Asylum Creative Category: Public Service/Non-Profit/Educational / Collateral - Campaign
The power of a coin
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bischöfliches Hilfswerk Misereor e.V. Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Dreams
Agency: Cramer-Krasselt/Chicago
Client: Rozerem Category: Consumer Television / :20 and Under - Campaign
Voyeur Projection Installation
Agency: BBDO / New York
Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Blowing Bubbles
Agency: Lowe MENA / Dubai
Client: Axe Shower Gel Category: Outdoor / Outdoor - Single
Discovery - London Ink
Agency: Mother / London
Client: Discovery Real Time Category: Outdoor / Outdoor - Single
Sugar Free Ants Muffin
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Outdoor / Outdoor - Single
Sanyo Tide
Agency: Saatchi & Saatchi NZ / Auckland
Client: Sanyo Category: Outdoor / Outdoor - Single
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Outdoor / Outdoor - Single
Coops Paint Wallscape
Agency: TM Advertising / Dallas
Client: Nationwide Insurance Category: Outdoor / Outdoor - Single
Yaris XBox Live Arcade Game
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA, Inc. Category: Brand Gaming / Offline
Serengeti
Agency: BBDO / New York
Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Lord of the Rings
Agency: DDB London / London
Client: Volkswagen Independent Cinema Category: Cinema Advertising / Single - Maximum 3 minutes
Door opener
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Chrysler Germany GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Only in Australia
Agency: Leo Burnett / Sydney
Client: Diageo Australia Category: Cinema Advertising / Single - Maximum 3 minutes
DESTINY
Agency: LOWE ROCHE ADVERTISING / Toronto
Client: STELLA ARTOIS Category: Cinema Advertising / Single - Maximum 3 minutes
Michael Madsen
Agency: Mother / London
Client: Orange Category: Cinema Advertising / Single - Maximum 3 minutes
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Cinema Advertising / Single - Maximum 3 minutes
Shootout
Agency: Ogilvy & Mather / New York
Client: Tribeca Film Festival Category: Cinema Advertising / Single - Maximum 3 minutes
NewsBreaker Live
Agency: SS+K / New York
Client: msnbc.com Category: Cinema Advertising / Single - Maximum 3 minutes
SKY BILLBOARDS
Agency: WCRS / London
Client: BSkyB Ltd Category: Cinema Advertising / Single - Maximum 3 minutes
BRYLCREEM EFFORTLESS
Agency: WCRS / London
Client: SARA LEE Category: Cinema Advertising / Single - Maximum 3 minutes
WOW10 : art book and DVD
Agency: artless Inc. / Tokyo
Client: WOW INC. Category: Publication Design / Book Design
