The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Iku Iku Dictionary
Agency: goen / Tokyo
Client: Iwanami Shoten, Publishers Category: Publication Design / Book Design
Pointless things to collect: Weapons.
Agency: Happy F&B / Gothenburg
Client: Erik Penser Fondkommission Category: Publication Design / Book Design
Kafka Book Covers
Agency: Mother / London
Client: Penguin Category: Publication Design / Book Design
Les Allusifs book covers
Agency: Paprika / Montreal
Client: Les Allusifs Category: Publication Design / Book Design
Things I have learned in my Life so far
Agency: sagmeister inc. / new York
Client: Abrams Inc. Category: Publication Design / Book Design
Conveyor Belt
Agency: BBDO / New York
Client: Mars Snack Food US/Milky Way Category: Collateral Design / P.O.P. and In-Store - Single
Skeleton
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Muscles
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Organs
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Simpsons Movie
Agency: 65 Media / Marina Del Rey
Client: 20th Century Fox Category: Web Sites / Corporate Image
Blackville
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Web Sites / Corporate Image
Fashion Therapy
Agency: Drill Inc. / Tokyo
Client: Yurakucho Marui Category: Web Sites / Corporate Image
Discover Life. Discover Leffe.
Agency: Euro RSCG 4D / Amstelveen
Client: InBev / Leffe Category: Web Sites / Corporate Image
Fashion Against AIDS
Agency: Great Works / Stockholm
Client: H&M Category: Web Sites / Corporate Image
Absolut Design
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits Category: Web Sites / Corporate Image
Stella Awards
Agency: MediaFront AS / Oslo
Client: Kreativt Forum Category: Web Sites / Corporate Image
Nike Skateboarding
Agency: Odopod / San Francisco
Client: Nike Category: Web Sites / Corporate Image
Think About It.com
Agency: Transistor Studios / Venice
Client: Hyundai Category: Web Sites / Corporate Image
Mouseless site
Agency: VITRUVIO LEO BURNETT / Madrid
Client: DPSL /PEST CONTROL Category: Web Sites / Corporate Image
Tiger's Scorecard Challenge
Agency: DIGITAS, NY / New York
Client: American Express Category: Gaming / Online gaming
Big State Games
Agency: Grow Interactive / Norfolk
Client: C3 Presents Category: Gaming / Online gaming
Red Bull Flugtag Flight Lab
Agency: Less Rain / Tokyo
Client: Red Bull Category: Gaming / Online gaming
Get it straight
Agency: Jung von Matt AG / Stuttgart
Client: Robert Bosch Category: Mobile Advertising / Single
3 Para
Agency: Lean Mean Fighting Machine / London
Client: Harper Collins Category: Mobile Advertising / Single
Say Goodbye
Agency: Ogilvy & Mather / Hong Kong
Client: Motorola Category: Mobile Advertising / Single
Underwater Case PT-029
Agency: Springer & Jacoby Werbeagentur GmbH / Hamburg
Client: OLYMPUS EUROPA GmbH Category: Mobile Advertising / Single
Favourite Place
Agency: Agency Republic / London
Client: O2 Category: Online Branded Content / Single
AXE Let the Game Continue Film
Agency: BBH / New York
Client: Unilever Category: Online Branded Content / Single
AXE World's Dirtiest Film Final Film
Agency: BBH / New York
Client: Unilever Category: Online Branded Content / Single
Ray Ban Viral: Sunglass Catch
Agency: Cutwater / San Francisco
Client: Ray-Ban Category: Online Branded Content / Single
Balloons
Agency: JWT New Zealand / Auckland
Client: Ford Motor Company New Zealand Category: Online Branded Content / Single
FIGHT FOR KISSES
Agency: JWT PARIS / Levallois Perret
Client: WILKINSON/ENERGIZER Category: Online Branded Content / Single
Enemy Weapon
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Online Branded Content / Single
Ammo
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Online Branded Content / Single
Onslaught
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada:Dove Self-Esteem Fund Category: Online Branded Content / Single
Consequences
Agency: Publicis Mojo / Auckland
Client: Schweppes Category: Online Branded Content / Single
Verizon Action Hero
Agency: R/GA / New York
Client: Verizon Category: Online Branded Content / Single
Sack Story
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Online Branded Content / Single
Award:
2008 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
Ribbon
Category:
Publication Design / Book Design
Annual ID:
08194D
Award:
2008 Design Merit Award
Agency:
goen / Tokyo
Client:
Iwanami Shoten, Publishers
Title:
Iku Iku Dictionary
Category:
Publication Design / Book Design
Annual ID:
08195D
Award:
2008 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Erik Penser Fondkommission
Title:
Pointless things to collect: Weapons.
Category:
Publication Design / Book Design
Annual ID:
08196D
Award:
2008 Design Merit Award
Agency:
Mother / London
Client:
Penguin
Title:
Kafka Book Covers
Category:
Publication Design / Book Design
Annual ID:
08197D
Award:
2008 Design Merit Award
Agency:
Paprika / Montreal
Client:
Les Allusifs
Title:
Les Allusifs book covers
Category:
Publication Design / Book Design
Annual ID:
08198D
Award:
2008 Design Merit Award
Agency:
sagmeister inc. / new York
Client:
Abrams Inc.
Title:
Things I have learned in my Life so far
Category:
Publication Design / Book Design
Annual ID:
08199D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Mars Snack Food US/Milky Way
Title:
Conveyor Belt
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08153D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Skeleton
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08154D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Muscles
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08155D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Organs
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08156D
Award:
2008 Interactive Merit Award
Agency:
65 Media / Marina Del Rey
Client:
20th Century Fox
Title:
Simpsons Movie
Category:
Web Sites / Corporate Image
Annual ID:
08158N
Award:
2008 Interactive Merit Award
Agency:
Alt Group / Ponsonby
Client:
Karen Walker
Title:
Runaway Now
Category:
Web Sites / Corporate Image
Annual ID:
08159N
Award:
2008 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Adobe
Title:
Adobe Flash On
Category:
Web Sites / Corporate Image
Annual ID:
08160N
Award:
2008 Interactive Merit Award
Agency:
Dare / London
Client:
Sony
Title:
vaio-john.com
Category:
Web Sites / Corporate Image
Annual ID:
08161N
Award:
2008 Interactive Merit Award
Agency:
Doubleyou / Barcelona
Client:
Nike
Title:
Pau Gasol Website
Category:
Web Sites / Corporate Image
Annual ID:
08162N
Award:
2008 Interactive Merit Award
Agency:
Doubleyou/Sra. Rushmore / Barcelona
Client:
DIAGEO
Title:
Blackville
Category:
Web Sites / Corporate Image
Annual ID:
08163N
Award:
2008 Interactive Merit Award
Agency:
Drill Inc. / Tokyo
Client:
Yurakucho Marui
Title:
Fashion Therapy
Category:
Web Sites / Corporate Image
Annual ID:
08164N
Award:
2008 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
InBev / Leffe
Title:
Discover Life. Discover Leffe.
Category:
Web Sites / Corporate Image
Annual ID:
08165N
Award:
2008 Interactive Merit Award
Agency:
Euro RSCG 4D / London
Client:
Peugeot
Title:
Peugeot 308
Category:
Web Sites / Corporate Image
Annual ID:
08166N
Award:
2008 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
H&M
Title:
Fashion Against AIDS
Category:
Web Sites / Corporate Image
Annual ID:
08167N
Award:
2008 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
V&S Absolut Spirits
Title:
Absolut Design
Category:
Web Sites / Corporate Image
Annual ID:
08168N
Award:
2008 Interactive Merit Award
Agency:
MediaFront AS / Oslo
Client:
Kreativt Forum
Title:
Stella Awards
Category:
Web Sites / Corporate Image
Annual ID:
08169N
Award:
2008 Interactive Merit Award
Agency:
Odopod / San Francisco
Client:
Nike
Title:
Nike Skateboarding
Category:
Web Sites / Corporate Image
Annual ID:
08170N
Award:
2008 Interactive Merit Award
Agency:
Resn / Wellington
Client:
Minuit
Title:
The World Of Minuit
Category:
Web Sites / Corporate Image
Annual ID:
08171N
Award:
2008 Interactive Merit Award
Agency:
Toy / New york
Client:
OfficeMax
Title:
Elf Yourself
Category:
Web Sites / Corporate Image
Annual ID:
08172N
Award:
2008 Interactive Merit Award
Agency:
Transistor Studios / Venice
Client:
Hyundai
Title:
Think About It.com
Category:
Web Sites / Corporate Image
Annual ID:
08173N
Award:
2008 Interactive Merit Award
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
DPSL /PEST CONTROL
Title:
Mouseless site
Category:
Web Sites / Corporate Image
Annual ID:
08174N
Award:
2008 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Tiger's Scorecard Challenge
Category:
Gaming / Online gaming
Annual ID:
08034E
Award:
2008 Branded Entertainment Merit Award
Agency:
Element 79 / Chicago
Client:
Gatorade
Title:
Tiger Moonshot Game
Category:
Gaming / Online gaming
Annual ID:
08035E
Award:
2008 Branded Entertainment Merit Award
Agency:
Grow Interactive / Norfolk
Client:
C3 Presents
Title:
Big State Games
Category:
Gaming / Online gaming
Annual ID:
08036E
Award:
2008 Branded Entertainment Merit Award
Agency:
Less Rain / Tokyo
Client:
Red Bull
Title:
Red Bull Flugtag Flight Lab
Category:
Gaming / Online gaming
Annual ID:
08037E
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Smirnoff
Title:
Smirnoff.mobi
Category:
Mobile Advertising / Single
Annual ID:
08204N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Robert Bosch
Title:
Get it straight
Category:
Mobile Advertising / Single
Annual ID:
08205N
Award:
2008 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Harper Collins
Title:
3 Para
Category:
Mobile Advertising / Single
Annual ID:
08206N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
Motorola
Title:
Say Goodbye
Category:
Mobile Advertising / Single
Annual ID:
08207N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike AF1 Mobile
Category:
Mobile Advertising / Single
Annual ID:
08208N
Award:
2008 Interactive Merit Award
Agency:
Springer & Jacoby Werbeagentur GmbH / Hamburg
Client:
OLYMPUS EUROPA GmbH
Title:
Underwater Case PT-029
Category:
Mobile Advertising / Single
Annual ID:
08209N
Award:
2008 Interactive Merit Award
Agency:
Agency Republic / London
Client:
O2
Title:
Favourite Place
Category:
Online Branded Content / Single
Annual ID:
08213N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Let the Game Continue Film
Category:
Online Branded Content / Single
Annual ID:
08214N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE World's Dirtiest Film Final Film
Category:
Online Branded Content / Single
Annual ID:
08215N
Award:
2008 Interactive Merit Award
Agency:
Cutwater / San Francisco
Client:
Ray-Ban
Title:
Ray Ban Viral: Sunglass Catch
Category:
Online Branded Content / Single
Annual ID:
08216N
Award:
2008 Interactive Merit Award
Agency:
JWT New Zealand / Auckland
Client:
Ford Motor Company New Zealand
Title:
Balloons
Category:
Online Branded Content / Single
Annual ID:
08217N
Award:
2008 Interactive Merit Award
Agency:
JWT PARIS / Levallois Perret
Client:
WILKINSON/ENERGIZER
Title:
FIGHT FOR KISSES
Category:
Online Branded Content / Single
Annual ID:
08218N
Award:
2008 Interactive Merit Award
Agency:
McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
Enemy Weapon
Category:
Online Branded Content / Single
Annual ID:
08219N
Award:
2008 Interactive Merit Award
Agency:
McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
Ammo
Category:
Online Branded Content / Single
Annual ID:
08220N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever Canada:Dove Self-Esteem Fund
Title:
Onslaught
Category:
Online Branded Content / Single
Annual ID:
08221N
Award:
2008 Interactive Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Schweppes
Title:
Consequences
Category:
Online Branded Content / Single
Annual ID:
08222N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Verizon Action Hero
Category:
Online Branded Content / Single
Annual ID:
08223N
Award:
2008 Interactive Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips
Title:
Sack Story
Category:
Online Branded Content / Single
Annual ID:
08224N
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Environmental Design / Single
Annual ID:
08167D