The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Boss
Agency: MJZ / Los Angeles
Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Clown
Agency: Publicis & Hal Riney / San Francisco
Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt
Agency: TBWA\Chiat\Day - New York / New York
Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Hourglass
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Plant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Time Traveler
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Legal Copy
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Broken Promises
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Harmony
Agency: The Sweet Shop / Auckland
Client: Toyota Category: Consumer Television / :30/:25 - Single
Joke
Agency: Venables Bell & Partners / San Francisco
Client: Intel Category: Consumer Television / :30/:25 - Single
Action Greenpeace
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Field Guide
Agency: DDB Canada/Toronto / Toronto
Client: Fatal Light Awareness Program (FLAP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Solar Cooker
Agency: DDB Singapore / Singapore
Client: Singapore Environment Council Category: Public Service / Collateral (Brochures and Direct Mail) - Single
AIDS Mask
Agency: Grey Worldwide India / Mumbai
Client: Ojus Medical Institute Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Pop-up Book
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Donations Appeal
Agency: Ogilvy New Zealand / Auckland
Client: The Asthma and Respiratory Foundation of New Zealand Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Street Kids Christmas Book
Agency: TAXI Canada / Toronto
Client: Covenant House Category: Public Service / Collateral (Brochures and Direct Mail) - Single
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Agency: GREY Group G2 Tokyo / Tokyo
Client: DIESEL JAPAN Co.,Ltd. Category: Outdoor Design / Single
Straws
Agency: McCann Erickson / New York City
Client: Purity Organics Category: Outdoor Design / Single
The Trillion Dollar Billboard
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Outdoor Design / Single
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Auto Trader Category: Outdoor Design / Single
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Television - Single
PR
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Single
Lecture Hall
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Single
Child Pornography
Agency: BETC Euro RSCG / Paris
Client: ECPAT/Air France Category: Public Service / Television - Single
Desperate
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Public Service / Television - Single
Everybody Hurts
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Beautifully Imperfect
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth And Sports Category: Public Service / Television - Single
Tracey
Agency: MetropolitanRepublic / Johanneesburg
Client: Drive Alive Category: Public Service / Television - Single
Anti Knife Crime - Physical
Agency: RKCR/Y&R / London
Client: Home Office Category: Public Service / Television - Single
Father and Son
Agency: The Sweet Shop / Auckland
Client: Starship Category: Public Service / Television - Single
Express Courier Service
Agency: Artplan Comunicação / Rio de Janeiro
Client: Correios Category: Consumer Television / :20 and Under - Campaign
MERRY CHRISch…MAS
Agency: Mother Advertising Ltd / London
Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
'Nana/Leak/Grass'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign
Black Pixel Project
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Interactive Advertising / Public Service/ Non-Profit - Single
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Public Service/ Non-Profit - Single
Change Lives
Agency: BBH / london
Client: Barnardo's Category: Interactive Advertising / Public Service/ Non-Profit - Single
No Comment
Agency: Futurecom interactive AG / Zurich
Client: Reporter sans Frontieres Category: Interactive Advertising / Public Service/ Non-Profit - Single
The personal jury judgement
Agency: Le Bureau / Stockholm
Client: A Non Smoking Generation Category: Interactive Advertising / Public Service/ Non-Profit - Single
TubePetition
Agency: Mizbala / Tel Aviv Yafo
Client: ELA Israel Category: Interactive Advertising / Public Service/ Non-Profit - Single
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Interactive Advertising / Public Service/ Non-Profit - Single
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Social Networks/ Community
Fiat 500C Feelgood Playlist
Agency: AKQA / London
Client: Fiat UK Category: Websites & Microsites / Social Networks/ Community
Award:
2010 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
CareerBuilder.com
Title:
Boss
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10387T
Award:
2010 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Tuck In
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10388T
Award:
2010 Advertising Merit Award
Agency:
Ogilvy / são paulo
Client:
Kraft
Title:
Shoes
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10389T
Award:
2010 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Walmart
Title:
Clown
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10390T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Lion Nathan
Title:
'Little Sister'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10391T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Starburst
Title:
Kilt
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10392T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Transplant
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10393T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Hourglass
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10394T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Plant
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10395T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Time Traveler
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10396T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Legal Copy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10397T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Broken Promises
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10398T
Award:
2010 Advertising Merit Award
Agency:
The Sweet Shop / Auckland
Client:
Toyota
Title:
Harmony
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10399T
Award:
2010 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Intel
Title:
Joke
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10400T
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Action Greenpeace
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10304A
Award:
2010 Advertising Merit Award
Agency:
DDB Canada/Toronto / Toronto
Client:
Fatal Light Awareness Program (FLAP)
Title:
Field Guide
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10305A
Award:
2010 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Singapore Environment Council
Title:
Solar Cooker
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10306A
Award:
2010 Advertising Merit Award
Agency:
Grey Worldwide India / Mumbai
Client:
Ojus Medical Institute
Title:
AIDS Mask
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10307A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Pop-up Book
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10308A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New Zealand / Auckland
Client:
The Asthma and Respiratory Foundation of New Zealand
Title:
Donations Appeal
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10309A
Award:
2010 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Covenant House
Title:
Street Kids Christmas Book
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10310A
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Health Club Poster
Category:
Outdoor Design / Single
Annual ID:
10186D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Mechanical Bulls
Category:
Outdoor Design / Single
Annual ID:
10187D
Award:
2010 Design Merit Award
Agency:
GREY Group G2 Tokyo / Tokyo
Client:
DIESEL JAPAN Co.,Ltd.
Title:
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Category:
Outdoor Design / Single
Annual ID:
10188D
Award:
2010 Design Merit Award
Agency:
McCann Erickson / New York City
Client:
Purity Organics
Title:
Straws
Category:
Outdoor Design / Single
Annual ID:
10189D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Billboard
Category:
Outdoor Design / Single
Annual ID:
10190D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Auto Trader
Title:
Live Classifieds
Category:
Outdoor Design / Single
Annual ID:
10191D
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
LIVE WITH IT
Category:
Public Service / Television - Single
Annual ID:
10320T
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
PR
Category:
Public Service / Television - Single
Annual ID:
10321T
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Lecture Hall
Category:
Public Service / Television - Single
Annual ID:
10322T
Award:
2010 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
ECPAT/Air France
Title:
Child Pornography
Category:
Public Service / Television - Single
Annual ID:
10323T
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
Desperate
Category:
Public Service / Television - Single
Annual ID:
10324T
Award:
2010 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
INPES
Title:
Chance
Category:
Public Service / Television - Single
Annual ID:
10325T
Award:
2010 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
Everybody Hurts
Category:
Public Service / Television - Single
Annual ID:
10326T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth And Sports
Title:
Beautifully Imperfect
Category:
Public Service / Television - Single
Annual ID:
10327T
Award:
2010 Advertising Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Drive Alive
Title:
Tracey
Category:
Public Service / Television - Single
Annual ID:
10328T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Home Office
Title:
Anti Knife Crime - Physical
Category:
Public Service / Television - Single
Annual ID:
10329T
Award:
2010 Advertising Merit Award
Agency:
The Sweet Shop / Auckland
Client:
Starship
Title:
Father and Son
Category:
Public Service / Television - Single
Annual ID:
10330T
Award:
2010 Advertising Merit Award
Agency:
Artplan Comunicação / Rio de Janeiro
Client:
Correios
Title:
Express Courier Service
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10413T
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Coca Cola - Schweppes
Title:
MERRY CHRISch…MAS
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10414T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Lion Nathan
Title:
'Nana/Leak/Grass'
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10415T
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Black Pixel Project
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10229N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10230N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Barnardo's
Title:
Change Lives
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10231N
Award:
2010 Interactive Merit Award
Agency:
Futurecom interactive AG / Zurich
Client:
Reporter sans Frontieres
Title:
No Comment
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10232N
Award:
2010 Interactive Merit Award
Agency:
Le Bureau / Stockholm
Client:
A Non Smoking Generation
Title:
The personal jury judgement
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10233N
Award:
2010 Interactive Merit Award
Agency:
Mizbala / Tel Aviv Yafo
Client:
ELA Israel
Title:
TubePetition
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10234N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Amnesty International
Title:
Light the Dark
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10235N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10156N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Fiat UK
Title:
Fiat 500C Feelgood Playlist
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10157N