The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Black Pixel Project
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Websites & Microsites / Social Networks/ Community
www.starbucksloveproject.com
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Websites & Microsites / Social Networks/ Community
Whale Shark Gamble
Agency: BBDO Proximity Singapore / Singapore
Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Social Networks/ Community
Big Boston Warm-Up
Agency: Firstborn / NY
Client: Lands' End Category: Websites & Microsites / Social Networks/ Community
Chrome Experiments
Agency: Google Creative Lab / New York
Client: Google Category: Websites & Microsites / Social Networks/ Community
Amplichoir
Agency: Mother Advertising Ltd / London
Client: Dell Category: Websites & Microsites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Websites & Microsites / Social Networks/ Community
Everybody Knows Somebody Who Loves A Honda
Agency: Rubin Postaer & Associates / Santa Monica
Client: Honda Motor Company Category: Websites & Microsites / Social Networks/ Community
NOT A DESIGNER'S GOD, A DESIGNER OF GOD
Agency: E. Co., Ltd. / Tokyo
Client: E. Co., Ltd Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping 2009
Agency: Happy F&B / Gothenburg
Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Visual Circus 視覺馬戲團
Agency: I-Hsuan Cindy Wang / Singapore
Client: Garden City Publishers Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Juniper Park Stationary
Agency: Juniper Park / Toronto
Client: Juniper Park Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
SVA Graduate Catalog
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
SDIA Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
Carpet / Bars / Get Out / Clock
Agency: DDB Canada / Vancouver / Vancouver
Client: Vancouver Convention Centre Category: Trade / Full Page or Spread - Campaign
THINKING SPACE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Craft / Interface Design
Memorabilia on Microsoft Surface
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Craft / Interface Design
Nascar Widget Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Craft / Interface Design
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Craft / Interface Design
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Craft / Interface Design
o2 Surface: Natural User Interface goes Business
Agency: Syzygy Deutschland GmbH / Bad Homburg
Client: Telefónica o2 (Germany) GmbH & Co. OHG Category: Craft / Interface Design
Create a beautiful image
Agency: Ando bv / THE HAGUE
Client: Ando bv Category: Collateral Design / Promotion (Agencies creating work for individuals)
Wrapper
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Collateral Design / Promotion (Agencies creating work for individuals)
2 Euro for a square meal
Agency: Ogilvy & Mather GmbH / Duesseldorf
Client: Duesserldorfer Tafel e.V. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Kamon Weekly Calendar
Agency: Penguin Graphics / Hiroshima
Client: Daiichi Bijutsu Printing Category: Collateral Design / Promotion (Agencies creating work for individuals)
Stolen Signature
Agency: Bates 141 Mumbai / Mumbai
Client: India Antivirus Pvt. Ltd. Category: Direct Mail / Single
Idea Pencil
Agency: Dentsu / Tokyo
Client: Yoshida Hideo Memorial Foundation Category: Direct Mail / Single
STIHL Autumn Calendar 2010
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: STIHL Vertriebszentrale AG & Co. KG Category: Direct Mail / Single
Cardboard Record Player
Agency: Grey Canada, Vancouver / Vancouver
Client: GGRP Sound Category: Direct Mail / Single
Call-up Papers
Agency: Ireland Davenport / Johannesburg
Client: South African National Museum of Military History Category: Direct Mail / Single
Memo Pad
Agency: JWT HK / Hong Kong
Client: Jacobson Medical (Hong Kong) Ltd. Category: Direct Mail / Single
Unfinished Novel
Agency: King James / Cape Town
Client: Allan Gray Limited Category: Direct Mail / Single
The Trillion Dollar Mailer
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Direct Mail / Single
STEP ON STEP: RUG FLIP FLOPS
Agency: TBWA\ISTANBUL / ISTANBUL
Client: STEP CARPET Category: Direct Mail / Single
Tokyo Great Visual 2010 New year's card
Agency: Tokyo Great Visual inc. / Tokyo
Client: Tokyo Great Visual Category: Direct Mail / Single
Poison Chocolate
Agency: zig / Toronto
Client: Corus Entertainment (DUSK TV) Category: Direct Mail / Single
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Black Pixel Project
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10158N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
www.starbucksloveproject.com
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10159N
Award:
2010 Interactive Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
Sea Shepherd Conservation Society
Title:
Whale Shark Gamble
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10160N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Lands' End
Title:
Big Boston Warm-Up
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10161N
Award:
2010 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Chrome Experiments
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10162N
Award:
2010 Interactive Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Dell
Title:
Amplichoir
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10163N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10164N
Award:
2010 Interactive Merit Award
Agency:
Rubin Postaer & Associates / Santa Monica
Client:
Honda Motor Company
Title:
Everybody Knows Somebody Who Loves A Honda
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10165N
Award:
2010 Interactive Merit Award
Agency:
Peter Vajda / Budapest
Client:
Typeflash
Title:
Typeflash
Category:
Craft / Typography
Annual ID:
10326N
Award:
2010 Design Merit Award
Agency:
E. Co., Ltd. / Tokyo
Client:
E. Co., Ltd
Title:
NOT A DESIGNER'S GOD, A DESIGNER OF GOD
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10167D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Happy F&B
Title:
Happy Wrapping 2009
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10168D
Award:
2010 Design Merit Award
Agency:
I-Hsuan Cindy Wang / Singapore
Client:
Garden City Publishers
Title:
Visual Circus 視覺馬戲團
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10169D
Award:
2010 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Juniper Park
Title:
Juniper Park Stationary
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10170D
Award:
2010 Design Merit Award
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
SVA Graduate Catalog
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10171D
Award:
2010 Interactive Merit Award
Agency:
Saint @ RKCR Y&R / Woodford Green
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
10236N
Award:
2010 Interactive Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
SDIA Project
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
10237N
Award:
2010 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Vancouver Convention Centre
Title:
Carpet / Bars / Get Out / Clock
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
10230A
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
THINKING SPACE
Category:
Craft / Interface Design
Annual ID:
10311N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Craft / Interface Design
Annual ID:
10312N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Craft / Interface Design
Annual ID:
10313N
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Craft / Interface Design
Annual ID:
10314N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Craft / Interface Design
Annual ID:
10315N
Award:
2010 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Colle + McVoy
Title:
Squawq
Category:
Craft / Interface Design
Annual ID:
10316N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Memorabilia on Microsoft Surface
Category:
Craft / Interface Design
Annual ID:
10317N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Nascar Widget Site
Category:
Craft / Interface Design
Annual ID:
10318N
Award:
2010 Interactive Merit Award
Agency:
KING / Stockholm
Client:
ICA
Title:
The Exotic Surprise
Category:
Craft / Interface Design
Annual ID:
10319N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Craft / Interface Design
Annual ID:
10320N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Craft / Interface Design
Annual ID:
10321N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
HBO
Title:
HBO
Category:
Craft / Interface Design
Annual ID:
10322N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Amnesty International
Title:
Light the Dark
Category:
Craft / Interface Design
Annual ID:
10323N
Award:
2010 Interactive Merit Award
Agency:
Saint @ RKCR Y&R / Woodford Green
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Craft / Interface Design
Annual ID:
10324N
Award:
2010 Interactive Merit Award
Agency:
Syzygy Deutschland GmbH / Bad Homburg
Client:
Telefónica o2 (Germany) GmbH & Co. OHG
Title:
o2 Surface: Natural User Interface goes Business
Category:
Craft / Interface Design
Annual ID:
10325N
Award:
2010 Design Merit Award
Agency:
Ando bv / THE HAGUE
Client:
Ando bv
Title:
Create a beautiful image
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10163D
Award:
2010 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Wrapper
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10164D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather GmbH / Duesseldorf
Client:
Duesserldorfer Tafel e.V.
Title:
2 Euro for a square meal
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10165D
Award:
2010 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Daiichi Bijutsu Printing
Title:
Kamon Weekly Calendar
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10166D
Award:
2010 Design Merit Award
Agency:
Ogilvy / são paulo
Client:
IBCC
Title:
Excuses
Category:
Typography in Design / Single
Annual ID:
10271D
Award:
2010 Design Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
India Antivirus Pvt. Ltd.
Title:
Stolen Signature
Category:
Direct Mail / Single
Annual ID:
10207D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Yoshida Hideo Memorial Foundation
Title:
Idea Pencil
Category:
Direct Mail / Single
Annual ID:
10208D
Award:
2010 Design Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
APN
Title:
Hour Long Letter
Category:
Direct Mail / Single
Annual ID:
10209D
Award:
2010 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
STIHL Vertriebszentrale AG & Co. KG
Title:
STIHL Autumn Calendar 2010
Category:
Direct Mail / Single
Annual ID:
10210D
Award:
2010 Design Merit Award
Agency:
Grey Canada, Vancouver / Vancouver
Client:
GGRP Sound
Title:
Cardboard Record Player
Category:
Direct Mail / Single
Annual ID:
10211D
Award:
2010 Design Merit Award
Agency:
Ireland Davenport / Johannesburg
Client:
South African National Museum of Military History
Title:
Call-up Papers
Category:
Direct Mail / Single
Annual ID:
10212D
Award:
2010 Design Merit Award
Agency:
JWT HK / Hong Kong
Client:
Jacobson Medical (Hong Kong) Ltd.
Title:
Memo Pad
Category:
Direct Mail / Single
Annual ID:
10213D
Award:
2010 Design Merit Award
Agency:
King James / Cape Town
Client:
Allan Gray Limited
Title:
Unfinished Novel
Category:
Direct Mail / Single
Annual ID:
10214D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Urban Tree Salvage
Title:
Press Kit
Category:
Direct Mail / Single
Annual ID:
10215D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Mailer
Category:
Direct Mail / Single
Annual ID:
10216D
Award:
2010 Design Merit Award
Agency:
TBWA\ISTANBUL / ISTANBUL
Client:
STEP CARPET
Title:
STEP ON STEP: RUG FLIP FLOPS
Category:
Direct Mail / Single
Annual ID:
10217D
Award:
2010 Design Merit Award
Agency:
Tokyo Great Visual inc. / Tokyo
Client:
Tokyo Great Visual
Title:
Tokyo Great Visual 2010 New year's card
Category:
Direct Mail / Single
Annual ID:
10218D
Award:
2010 Design Merit Award
Agency:
zig / Toronto
Client:
Corus Entertainment (DUSK TV)
Title:
Poison Chocolate
Category:
Direct Mail / Single
Annual ID:
10219D