The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
ROAD SAFETY
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Subtitles
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Public Service / Radio - Campaign
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Branded Content / Single
HEINEKEN AUDITORIUM
Agency: JWT Italia / Milano
Client: Heineken Italia Category: Branded Content / Single
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble/Luvs Category: Branded Content / Single
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Branded Content / Single
Chocolate Research Facility - Autumn/Winter 09
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Category: Package Design / Single
Rattenkiller
Agency: Haase & Knels + Schweers / Bremen
Client: Ahlers Getränke GmbH Category: Package Design / Single
Wine Box & Labels
Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien
Client: Gut Oggau Category: Package Design / Single
Chocolate Glue
Agency: Kolle Rebbe / Hamburg
Client: The Deli Garage Category: Package Design / Single
House of Cards - Pack of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Package Design / Single
BLOCK TYPEFACE
Agency: Nippon Design Center, Inc. / Tokyo
Client: Takeo Company Limited Category: Package Design / Single
Rellana "Woolly Heads"
Agency: Ogilvy Frankfurt / Frankfurt
Client: Friedrich-Wilhelm & Karin Reller Category: Package Design / Single
Dr. Moeller’s Quince Brandy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Put birds back on trees
Agency: Dentsu Marcom / Gurgaon
Client: WWF Category: Public Service / Collateral - Campaign
Drink driving impairs vision
Agency: Kinetic Singapore / Singapore
Client: Mini Asia / TEK Category: Public Service / Collateral - Campaign
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral - Campaign
Apple.com Website
Agency: Apple / Cupertino
Client: Apple Category: Websites & Microsites / Corporate Website
Je tue un ami/I kill a friend
Agency: BETC Euro RSCG / Paris
Client: 13EME RUE Category: Websites & Microsites / Corporate Website
The Institute for Human Continuity
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Websites & Microsites / Corporate Website
cpbgroup.com
Agency: Crispin Porter + Bogusky / Boulder
Client: CP+B Category: Websites & Microsites / Corporate Website
LLR Corporate Website
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski GmbH Category: Websites & Microsites / Corporate Website
SM Metrics
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Websites & Microsites / Corporate Website
We're All Fans3
Agency: TBWAChiatDay / Los Angeles
Client: Recording Academy of Los Angeles Category: Websites & Microsites / Corporate Website
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Claes Nyberg/Jessica W Sandberg Category: Integrated Branding / Integrated Branding Campaign - Online
Body Grooming Integrated Campaign
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Integrated Branding / Integrated Branding Campaign - Online
O2 Be The Difference 2010
Agency: Brando / Dublin
Client: O2 Telefónica Ireland Category: Integrated Branding / Integrated Branding Campaign - Online
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Integrated Branding / Integrated Branding Campaign - Online
The Best of Us Challenge
Agency: Cole & Weber United / Seattle
Client: International Olympic Committee Category: Integrated Branding / Integrated Branding Campaign - Online
All-New BMW Z4 Campaign
Agency: Dotglu/KBS+P / South Orange
Client: BMW Category: Integrated Branding / Integrated Branding Campaign - Online
Cotton
Agency: DDB / New York
Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air
Agency: Grey Hong Kong / Hong Kong
Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
All-Clear Poster
Agency: DDB / New York
Client: DDB Category: Public Service / Outdoor and Posters - Single
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Agency: Dentsu / Tokyo
Client: Committee for Assisting and Promoting Education of the Disabled in Sudan Category: Public Service / Outdoor and Posters - Single
Hitler
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Bin Laden
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Greensburg Posters
Agency: Juniper Park / Toronto
Client: Frito-Lay, Dallas Texas Category: Public Service / Outdoor and Posters - Single
The Beaver is back!
Agency: Leo Burnett GmbH / Duesseldorf
Client: German Society for Nature Conservation (NABU) Category: Public Service / Outdoor and Posters - Single
Drink you drive don´t if
Agency: Lew´Lara\TBWA / São Paulo
Client: Nissan Category: Public Service / Outdoor and Posters - Single
Gift A Tree
Agency: Meridian Communication Pvt Ltd / Bangalore
Client: treesforfree.org Category: Public Service / Outdoor and Posters - Single
Resources
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service / Outdoor and Posters - Single
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
ROAD SAFETY
Category:
Public Service / Radio - Campaign
Annual ID:
10318R
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
The National Foundation for the Deaf
Title:
Subtitles
Category:
Public Service / Radio - Campaign
Annual ID:
10319R
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Branded Content / Single
Annual ID:
10431T
Award:
2010 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
Evian
Title:
Rollerbabies
Category:
Branded Content / Single
Annual ID:
10432T
Award:
2010 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Tony Stewart
Category:
Branded Content / Single
Annual ID:
10433T
Award:
2010 Advertising Merit Award
Agency:
JWT Italia / Milano
Client:
Heineken Italia
Title:
HEINEKEN AUDITORIUM
Category:
Branded Content / Single
Annual ID:
10434T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble/Luvs
Title:
New Kid
Category:
Branded Content / Single
Annual ID:
10435T
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Chase
Category:
Branded Content / Single
Annual ID:
10436T
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility
Title:
Chocolate Research Facility - Autumn/Winter 09
Category:
Package Design / Single
Annual ID:
10104D
Award:
2010 Design Merit Award
Agency:
Haase & Knels + Schweers / Bremen
Client:
Ahlers Getränke GmbH
Title:
Rattenkiller
Category:
Package Design / Single
Annual ID:
10105D
Award:
2010 Design Merit Award
Agency:
Jung von Matt/Donau Werbeagentur GmbH / Wien
Client:
Gut Oggau
Title:
Wine Box & Labels
Category:
Package Design / Single
Annual ID:
10106D
Award:
2010 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
The Deli Garage
Title:
Chocolate Glue
Category:
Package Design / Single
Annual ID:
10107D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Pack of Cards
Category:
Package Design / Single
Annual ID:
10108D
Award:
2010 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
Takeo Company Limited
Title:
BLOCK TYPEFACE
Category:
Package Design / Single
Annual ID:
10109D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Friedrich-Wilhelm & Karin Reller
Title:
Rellana "Woolly Heads"
Category:
Package Design / Single
Annual ID:
10110D
Award:
2010 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Schnapsbrennerei Dr. Thorsten Möller
Title:
Dr. Moeller’s Quince Brandy
Category:
Package Design / Single
Annual ID:
10111D
Award:
2010 Design Merit Award
Agency:
Voice / Adelaide
Client:
Rio Coffee
Title:
64
Category:
Package Design / Single
Annual ID:
10112D
Award:
2010 Design Merit Award
Agency:
Dentsu Marcom / Gurgaon
Client:
WWF
Title:
Put birds back on trees
Category:
Public Service / Collateral - Campaign
Annual ID:
10260D
Award:
2010 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Mini Asia / TEK
Title:
Drink driving impairs vision
Category:
Public Service / Collateral - Campaign
Annual ID:
10261D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral - Campaign
Annual ID:
10262D
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Websites & Microsites / Corporate Website
Annual ID:
10119N
Award:
2010 Interactive Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
13EME RUE
Title:
Je tue un ami/I kill a friend
Category:
Websites & Microsites / Corporate Website
Annual ID:
10120N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
The Institute for Human Continuity
Category:
Websites & Microsites / Corporate Website
Annual ID:
10121N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
CP+B
Title:
cpbgroup.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10122N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
SoBe
Title:
SoBe.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10123N
Award:
2010 Interactive Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski GmbH
Title:
LLR Corporate Website
Category:
Websites & Microsites / Corporate Website
Annual ID:
10124N
Award:
2010 Interactive Merit Award
Agency:
Sarkissian Mason / Shelby Township
Client:
Sarkissian Mason
Title:
SM Metrics
Category:
Websites & Microsites / Corporate Website
Annual ID:
10125N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Recording Academy of Los Angeles
Title:
We're All Fans3
Category:
Websites & Microsites / Corporate Website
Annual ID:
10126N
Award:
2010 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Claes Nyberg/Jessica W Sandberg
Title:
How Hetero?
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10305N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette
Title:
Body Grooming Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10306N
Award:
2010 Interactive Merit Award
Agency:
Brando / Dublin
Client:
O2 Telefónica Ireland
Title:
O2 Be The Difference 2010
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10307N
Award:
2010 Interactive Merit Award
Agency:
Campfire / New York
Client:
Discovery Channel
Title:
Frenzied Waters
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10308N
Award:
2010 Interactive Merit Award
Agency:
Cole & Weber United / Seattle
Client:
International Olympic Committee
Title:
The Best of Us Challenge
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10309N
Award:
2010 Interactive Merit Award
Agency:
Dotglu/KBS+P / South Orange
Client:
BMW
Title:
All-New BMW Z4 Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10310N
Award:
2010 Interactive Merit Award
Agency:
DDB / New York
Client:
Ad Council: Teen Suicide Prevention
Title:
Cotton
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10273N
Award:
2010 Interactive Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
greenpeace
Title:
suicide on air
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10274N
Award:
2010 Interactive Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth And Sports
Title:
Beautifully Imperfect
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10275N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Coal Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10276N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10169N
Award:
2010 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10170N
Award:
2010 Interactive Merit Award
Agency:
Publicis / New York
Client:
P&G Charmin
Title:
Sit or Squat
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10171N
Award:
2010 Design Merit Award
Agency:
DDB / New York
Client:
DDB
Title:
All-Clear Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10238D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Committee for Assisting and Promoting Education of the Disabled in Sudan
Title:
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10239D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Unimed Rio
Title:
Hitler
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10240D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Unimed Rio
Title:
Bin Laden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10241D
Award:
2010 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay, Dallas Texas
Title:
Greensburg Posters
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10242D
Award:
2010 Design Merit Award
Agency:
Leo Burnett GmbH / Duesseldorf
Client:
German Society for Nature Conservation (NABU)
Title:
The Beaver is back!
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10243D
Award:
2010 Design Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Nissan
Title:
Drink you drive don´t if
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10244D
Award:
2010 Design Merit Award
Agency:
Meridian Communication Pvt Ltd / Bangalore
Client:
treesforfree.org
Title:
Gift A Tree
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10245D
Award:
2010 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Resources
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10246D