The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Asylum 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Websites & Microsites / Consumer Goods
My Virginia Memory
Agency: Grow Interactive / Norfolk
Client: Virginia Tourism Corporation Category: Websites & Microsites / Consumer Goods
Whale Song
Agency: M & C Saatchi / Mark / Sydney
Client: Optus Category: Websites & Microsites / Consumer Goods
Lacoste Red!
Agency: Megalo(s) / Annecy-le-Vieux
Client: LACOSTE Category: Websites & Microsites / Consumer Goods
Gold 120
Agency: Ogilvy Shanghai / Shanghai
Client: Lee Jeans China Category: Websites & Microsites / Consumer Goods
Put on a Panto
Agency: PIRATA / London
Client: Robinsons Category: Websites & Microsites / Consumer Goods
Office Pong
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Novartis - Voltaren Category: Websites & Microsites / Consumer Goods
Museum of Power
Agency: Syrup / New York
Client: Puma Category: Websites & Microsites / Consumer Goods
Liquid Awesomeness Website
Agency: Venables Bell & Partners / San Francisco
Client: Nestea Category: Websites & Microsites / Consumer Goods
Expense-a-Steak
Agency: Walrus / New York
Client: Maloney & Porcelli Category: Websites & Microsites / Consumer Goods
How Sweet The Sound
Agency: @radical.media / New York
Client: Verizon Category: Television / Specials or one-time screening
Cranberry Christmas
Agency: Arnold Worldwide / Boston
Client: Ocean Spray Category: Television / Specials or one-time screening
The Killers 'Goodnight, travel well'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT FOUNDATION/UNICEF Category: Television / Specials or one-time screening
Economy versus environment
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Walker Evan
Agency: DDB Brasil / Sao Paulo
Client: MASP (museum) Category: Public Service / Newspaper or Magazine - Campaign
Children Do
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Hospital Aleman Category: Public Service / Newspaper or Magazine - Campaign
Make it a thing of the past
Agency: M&C Saatchi / Melbourne
Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Choking Lives
Agency: Ogilvy & Mather / Mumbai
Client: Vodafone Essar Limited Category: Public Service / Newspaper or Magazine - Campaign
Organs on Offer Supplement
Agency: Ogilvy Frankfurt / Frankfurt
Client: ISHR (International Society For Human Rights) Category: Public Service / Newspaper or Magazine - Campaign
Billions For Economy. No Money For Food.
Agency: Ogilvy Frankfurt / Frankfurt
Client: World Hunger Aid (Welthungerhilfe e.V.) Category: Public Service / Newspaper or Magazine - Campaign
Predator Watch Print
Agency: Rethink / Vancouver
Client: Children of the Street Society Category: Public Service / Newspaper or Magazine - Campaign
Black and White
Agency: Grey South Africa / Sandton
Client: Apartheid Museum Category: Corporate Identity / Single
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Corporate Identity / Single
LLR Corporate Website
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski Category: Corporate Identity / Single
BC Adventure Card
Agency: Rethink / Vancouver
Client: BC Adventure Category: Corporate Identity / Single
La Charcuterie Identity
Agency: Rethink / Vancouver
Client: La Charcuterie Category: Corporate Identity / Single
Crop Hair Boutique Identity
Agency: Rethink / Vancouver
Client: Crop Hair Boutique Category: Corporate Identity / Single
La Biennale di Venezia - Fari Mondi / Making Worlds
Agency: Stockholm Design Lab / Stockholm
Client: La Biennale di Venezia Category: Corporate Identity / Single
W+K III Book
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai Category: Corporate Identity / Single
Doppelherz Calming Tablets
Agency: Scholz & Friends / Hamburg
Client: Queisser Pharma GmbH & Co. KG Category: Consumer Radio / Campaign
Sponsor Me Spring Radio
Agency: TBWA\Vancouver / Vancouver
Client: Okanagan Spring Brewery Category: Consumer Radio / Campaign
Move When You Need To
Agency: Three Drunk Monkeys / Sydney
Client: Unwired Category: Consumer Radio / Campaign
Sleepless at Playground
Agency: Akestam Holst / Stockholm
Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Augmented Reality
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
www.starbucksloveproject.com
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Online Films And Video / Event or Live Webcast - Single
Mobile Internet Live
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Online Films And Video / Event or Live Webcast - Single
Orange Monkey Holobox
Agency: POKE / London
Client: Orange Category: Online Films And Video / Event or Live Webcast - Single
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Online Films And Video / Event or Live Webcast - Single
Toyota Prius Promo site
Agency: BrandStudio / Moscow
Client: Toyota Category: Websites & Microsites / Durable Goods
SAS - GLOBE OF FORTUNE
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: SCANDINAVIAN AIRLINES SWEDEN Category: Websites & Microsites / Durable Goods
NIHON-IRO ^JAPAN COLOR
Agency: Dentsu Inc. / Tokyo
Client: Canon Marketing Japan inc. Category: Websites & Microsites / Durable Goods
Herman Miller
Agency: Hello Design / Culver City
Client: Herman Miller Category: Websites & Microsites / Durable Goods
Behind the Beauty
Agency: MacLaren McCann / Toronto
Client: General Motors of Canada Category: Websites & Microsites / Durable Goods
Mystery Egg
Agency: Ogilvy Beijing / Beijing
Client: Lenovo Category: Websites & Microsites / Durable Goods
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan Category: Online Films And Video / Long Form - Series/Episodes
Signal Rescue
Agency: Dare / London
Client: Vodafone Category: Online Films And Video / Long Form - Series/Episodes
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10109N
Award:
2010 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
Virginia Tourism Corporation
Title:
My Virginia Memory
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10110N
Award:
2010 Interactive Merit Award
Agency:
M & C Saatchi / Mark / Sydney
Client:
Optus
Title:
Whale Song
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10111N
Award:
2010 Interactive Merit Award
Agency:
Megalo(s) / Annecy-le-Vieux
Client:
LACOSTE
Title:
Lacoste Red!
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10112N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Lee Jeans China
Title:
Gold 120
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10113N
Award:
2010 Interactive Merit Award
Agency:
PIRATA / London
Client:
Robinsons
Title:
Put on a Panto
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10114N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Novartis - Voltaren
Title:
Office Pong
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10115N
Award:
2010 Interactive Merit Award
Agency:
Syrup / New York
Client:
Puma
Title:
Museum of Power
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10116N
Award:
2010 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Nestea
Title:
Liquid Awesomeness Website
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10117N
Award:
2010 Interactive Merit Award
Agency:
Walrus / New York
Client:
Maloney & Porcelli
Title:
Expense-a-Steak
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10118N
Award:
2010 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Verizon
Title:
How Sweet The Sound
Category:
Television / Specials or one-time screening
Annual ID:
10010E
Award:
2010 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Ocean Spray
Title:
Cranberry Christmas
Category:
Television / Specials or one-time screening
Annual ID:
10011E
Award:
2010 Branded Entertainment Merit Award
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT FOUNDATION/UNICEF
Title:
The Killers 'Goodnight, travel well'
Category:
Television / Specials or one-time screening
Annual ID:
10012E
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Economy versus environment
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10281A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
MASP (museum)
Title:
Walker Evan
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10282A
Award:
2010 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Hospital Aleman
Title:
Children Do
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10283A
Award:
2010 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Save the Children
Title:
Make it a thing of the past
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10284A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Vodafone Essar Limited
Title:
Choking Lives
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10285A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ISHR (International Society For Human Rights)
Title:
Organs on Offer Supplement
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10286A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
World Hunger Aid (Welthungerhilfe e.V.)
Title:
Billions For Economy. No Money For Food.
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10287A
Award:
2010 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Children of the Street Society
Title:
Predator Watch Print
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10288A
Award:
2010 Design Merit Award
Agency:
Grey South Africa / Sandton
Client:
Apartheid Museum
Title:
Black and White
Category:
Corporate Identity / Single
Annual ID:
10082D
Award:
2010 Design Merit Award
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Corporate Identity / Single
Annual ID:
10083D
Award:
2010 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski
Title:
LLR Corporate Website
Category:
Corporate Identity / Single
Annual ID:
10084D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
BC Adventure
Title:
BC Adventure Card
Category:
Corporate Identity / Single
Annual ID:
10085D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
La Charcuterie
Title:
La Charcuterie Identity
Category:
Corporate Identity / Single
Annual ID:
10086D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Crop Hair Boutique
Title:
Crop Hair Boutique Identity
Category:
Corporate Identity / Single
Annual ID:
10087D
Award:
2010 Design Merit Award
Agency:
Stockholm Design Lab / Stockholm
Client:
La Biennale di Venezia
Title:
La Biennale di Venezia - Fari Mondi / Making Worlds
Category:
Corporate Identity / Single
Annual ID:
10088D
Award:
2010 Design Merit Award
Agency:
The Brand Union / New York
Client:
AVID
Title:
AVID Identity
Category:
Corporate Identity / Single
Annual ID:
10089D
Award:
2010 Design Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Wieden + Kennedy Shanghai
Title:
W+K III Book
Category:
Corporate Identity / Single
Annual ID:
10090D
Award:
2010 Advertising Merit Award
Agency:
Grupo Gallegos / Long Beach
Client:
Comcast
Title:
Subtitles
Category:
Consumer Radio / Campaign
Annual ID:
10352R
Award:
2010 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Queisser Pharma GmbH & Co. KG
Title:
Doppelherz Calming Tablets
Category:
Consumer Radio / Campaign
Annual ID:
10353R
Award:
2010 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Okanagan Spring Brewery
Title:
Sponsor Me Spring Radio
Category:
Consumer Radio / Campaign
Annual ID:
10354R
Award:
2010 Advertising Merit Award
Agency:
Three Drunk Monkeys / Sydney
Client:
Unwired
Title:
Move When You Need To
Category:
Consumer Radio / Campaign
Annual ID:
10355R
Award:
2010 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Playground Outdoor Equipment Stores
Title:
Sleepless at Playground
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10180N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10181N
Award:
2010 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
10166N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
www.starbucksloveproject.com
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10239N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Mobile Internet Live
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10241N
Award:
2010 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
Orange Monkey Holobox
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10242N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Gatorade Replay
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10243N
Award:
2010 Interactive Merit Award
Agency:
BrandStudio / Moscow
Client:
Toyota
Title:
Toyota Prius Promo site
Category:
Websites & Microsites / Durable Goods
Annual ID:
10127N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky Europe / Gothenburg
Client:
SCANDINAVIAN AIRLINES SWEDEN
Title:
SAS - GLOBE OF FORTUNE
Category:
Websites & Microsites / Durable Goods
Annual ID:
10128N
Award:
2010 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Canon Marketing Japan inc.
Title:
NIHON-IRO ^JAPAN COLOR
Category:
Websites & Microsites / Durable Goods
Annual ID:
10129N
Award:
2010 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Herman Miller
Title:
Herman Miller
Category:
Websites & Microsites / Durable Goods
Annual ID:
10130N
Award:
2010 Interactive Merit Award
Agency:
MacLaren McCann / Toronto
Client:
General Motors of Canada
Title:
Behind the Beauty
Category:
Websites & Microsites / Durable Goods
Annual ID:
10131N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Lenovo
Title:
Mystery Egg
Category:
Websites & Microsites / Durable Goods
Annual ID:
10132N
Award:
2010 Interactive Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10271N
Award:
2010 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone
Title:
Signal Rescue
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10272N
Award:
2010 Interactive Merit Award
Agency:
Campfire / New York
Client:
Discovery Channel
Title:
Frenzied Waters
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
10228N