The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Collateral / Posters - Single
Life Ruiner / Life Saver
Agency: john st. / Toronto
Client: Gamerama Category: Collateral / Posters - Single
Daddy Drinks
Agency: Martin Williams / Minneapolis
Client: Finnegans Category: Collateral / Posters - Single
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral / Posters - Single
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral / Posters - Single
Summit on the Summit: Kilimanjaro
Agency: @radical.media / New York
Client: Proctor & Gamble Category: Television / Specials or one-time screenings
MK ULTRA
Agency: Colman Rasic / Sydney
Client: MTV EXIT & MUSE Category: Television / Specials or one-time screenings
REPLAY Season II
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Television / Specials or one-time screenings
REPLAY Season III
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Television / Specials or one-time screenings
Color Bars
Agency: Cossette West, Dare Vancouver / Vancouver
Client: McDonald's Category: Broadcast Design / Single
Travel Symphony
Agency: Ogilvy Frankfurt / Frankfurt
Client: DB (German Rail) Category: Broadcast Design / Single
Inside Out, Trailer
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Speech
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Broadcast Design / Single
Journey To Zero / Anticipation
Agency: Dreamers Ink Aesthetics / New York
Client: Nissan / TBWA Chiat Day Category: Broadcast Design / Single
The Brick Thief
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Inc Category: Broadcast Design / Single
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Online Films And Video / Short Form - Single
LATE NIGHT
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Online Films And Video / Short Form - Single
Deliver Hope
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Birth of a Spartan
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Chrome Speed Tests
Agency: BBH / New York
Client: Google Category: Online Films And Video / Short Form - Single
"Cleans Your Balls" Response Film
Agency: BBH / New York
Client: Unilever Category: Online Films And Video / Short Form - Single
Helicopter Boyz
Agency: DDB Japan Inc. / Tokyo
Client: Nikon Corporation Category: Online Films And Video / Short Form - Single
Scholarship the Rainbow
Agency: Evolution Bureau / San Francisco
Client: Skittles Category: Online Films And Video / Short Form - Single
Doritos Late Night Rihanna
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito Lay Category: Online Films And Video / Short Form - Single
Kitchens
Agency: Mother London / London
Client: IKEA Category: Online Films And Video / Short Form - Single
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
Prius Plural Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
''OFFICE''
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\'
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun
Agency: BBDO Canada / Toronto
Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards
Agency: Bouffant Films / Johannesburg
Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back
Agency: Colenso BBDO / Auckland
Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Agency: Goodby Silverstein & Partners / San Francisco
Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family
Agency: Grey / New York
Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care
Agency: Ogilvy France / Paris
Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Agency: Stun Creative / Los Angeles
Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Drama Queen
Agency: TBWA\PHS / LASKUTUS
Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Yay
Agency: The Richards Group / Dallas
Client: GameStop Category: Consumer Television / Over :30 / Under :90 - Single
Lightning
Agency: Velocity Films / Johannesburg
Client: Tetrapak Category: Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Chupa Chups
Title:
Sindy
Category:
Collateral / Posters - Single
Annual ID:
11217A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Collateral / Posters - Single
Annual ID:
11218A
Award:
2011 Advertising Merit Award
Agency:
john st. / Toronto
Client:
Gamerama
Title:
Life Ruiner / Life Saver
Category:
Collateral / Posters - Single
Annual ID:
11219A
Award:
2011 Advertising Merit Award
Agency:
Martin Williams / Minneapolis
Client:
Finnegans
Title:
Daddy Drinks
Category:
Collateral / Posters - Single
Annual ID:
11220A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral / Posters - Single
Annual ID:
11221A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral / Posters - Single
Annual ID:
11222A
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Proctor & Gamble
Title:
Summit on the Summit: Kilimanjaro
Category:
Television / Specials or one-time screenings
Annual ID:
11035E
Award:
2011 Branded Entertainment Merit Award
Agency:
Colman Rasic / Sydney
Client:
MTV EXIT & MUSE
Title:
MK ULTRA
Category:
Television / Specials or one-time screenings
Annual ID:
11036E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season II
Category:
Television / Specials or one-time screenings
Annual ID:
11037E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season III
Category:
Television / Specials or one-time screenings
Annual ID:
11038E
Award:
2011 Design Merit Award
Agency:
Young & Rubicam / Frankfurt am Main
Client:
BFF
Title:
Stairs
Category:
Broadcast Design / Single
Annual ID:
11253D
Award:
2011 Design Merit Award
Agency:
Cossette West, Dare Vancouver / Vancouver
Client:
McDonald's
Title:
Color Bars
Category:
Broadcast Design / Single
Annual ID:
11254D
Award:
2011 Design Merit Award
Agency:
Charlex / New York
Client:
Charlex
Title:
ShapeShifter
Category:
Broadcast Design / Single
Annual ID:
11255D
Award:
2011 Design Merit Award
Agency:
Draftfcb / Chicago
Client:
Dow Chemical Company
Title:
Fire
Category:
Broadcast Design / Single
Annual ID:
11256D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
DB (German Rail)
Title:
Travel Symphony
Category:
Broadcast Design / Single
Annual ID:
11257D
Award:
2011 Design Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Seattle International Film Festival
Title:
Inside Out, Trailer
Category:
Broadcast Design / Single
Annual ID:
11258D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Speech
Category:
Broadcast Design / Single
Annual ID:
11259D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Broadcast Design / Single
Annual ID:
11260D
Award:
2011 Design Merit Award
Agency:
Draftfcb / Chicago
Client:
Dow Chemical Company
Title:
Snow
Category:
Broadcast Design / Single
Annual ID:
11261D
Award:
2011 Design Merit Award
Agency:
Dreamers Ink Aesthetics / New York
Client:
Nissan / TBWA Chiat Day
Title:
Journey To Zero / Anticipation
Category:
Broadcast Design / Single
Annual ID:
11262D
Award:
2011 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems Inc
Title:
The Brick Thief
Category:
Broadcast Design / Single
Annual ID:
11263D
Award:
2011 Interactive Merit Award
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Online Films And Video / Short Form - Single
Annual ID:
11249N
Award:
2011 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
LATE NIGHT
Category:
Online Films And Video / Short Form - Single
Annual ID:
11250N
Award:
2011 Interactive Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Deliver Hope
Category:
Online Films And Video / Short Form - Single
Annual ID:
11251N
Award:
2011 Interactive Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Birth of a Spartan
Category:
Online Films And Video / Short Form - Single
Annual ID:
11252N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Chrome Speed Tests
Category:
Online Films And Video / Short Form - Single
Annual ID:
11253N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
"Cleans Your Balls" Response Film
Category:
Online Films And Video / Short Form - Single
Annual ID:
11254N
Award:
2011 Interactive Merit Award
Agency:
DDB Japan Inc. / Tokyo
Client:
Nikon Corporation
Title:
Helicopter Boyz
Category:
Online Films And Video / Short Form - Single
Annual ID:
11255N
Award:
2011 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Skittles
Title:
Scholarship the Rainbow
Category:
Online Films And Video / Short Form - Single
Annual ID:
11256N
Award:
2011 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Frito Lay
Title:
Doritos Late Night Rihanna
Category:
Online Films And Video / Short Form - Single
Annual ID:
11257N
Award:
2011 Interactive Merit Award
Agency:
Mother London / London
Client:
IKEA
Title:
Kitchens
Category:
Online Films And Video / Short Form - Single
Annual ID:
11258N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Online Films And Video / Short Form - Single
Annual ID:
11259N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Prius Plural Music Video
Category:
Online Films And Video / Short Form - Single
Annual ID:
11260N
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
''OFFICE''
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11327T
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
\'\'HOSPITAL\'\'
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11328T
Award:
2011 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Pepsi-QTG Canada
Title:
Arctic Sun
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11329T
Award:
2011 Advertising Merit Award
Agency:
Bouffant Films / Johannesburg
Client:
First for women
Title:
So Backwards
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11330T
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Vodafone
Title:
Double Back
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11331T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Recycle It On
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11332T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
After Hours Athlete
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11333T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11334T
Award:
2011 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Logitech
Title:
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11335T
Award:
2011 Advertising Merit Award
Agency:
Grey / New York
Client:
NFL
Title:
American Family
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11336T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Douglas Fir
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11337T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Unilever / Dove
Title:
Dove Men Care
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11338T
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11339T
Award:
2011 Advertising Merit Award
Agency:
Stun Creative / Los Angeles
Client:
Tv Guide Network - “CURB YOUR ENTHUSIASM”
Title:
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11340T
Award:
2011 Advertising Merit Award
Agency:
TBWA\PHS / LASKUTUS
Client:
Young Director Award by CFP-E/Shots
Title:
Drama Queen
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11341T
Award:
2011 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
GameStop
Title:
Yay
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11342T
Award:
2011 Advertising Merit Award
Agency:
Velocity Films / Johannesburg
Client:
Tetrapak
Title:
Lightning
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11343T