The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Freak Show and Tell
Agency: Design Army / Washington
Client: AIGA West Michigan Category: Collateral Design / Self-promotion
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Music
SDIA Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Music
Graffiti
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AIDES Category: Online Films And Video / Public Service/ Non-Profit - Single
The Painted Journey
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Innovation in Advertising / Single
The Human Jukebox
Agency: Akestam Holst / 10387
Client: Pause Home Entertainment Category: Innovation in Advertising / Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Innovation in Advertising / Single
Music. See what it´s made of.(Machine)
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Innovation in Advertising / Single
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Innovation in Advertising / Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Human Billboard
Agency: Leo Burnett Co S.r.l. / Milan
Client: ING Direct Category: Innovation in Advertising / Single
Street Evo
Agency: Leo Burnett Iberia / Madrid
Client: Fiat Category: Innovation in Advertising / Single
Supor Non-Strick Pans
Agency: Leo Burnett / Shanghai
Client: SUPOR Category: Innovation in Advertising / Single
Whopper Face
Agency: Ogilvy Brasil / são paulo
Client: Burger King Category: Innovation in Advertising / Single
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Innovation in Advertising / Single
Inside Elliot's Head
Agency: rp& / santa monica
Client: Acura Category: Innovation in Advertising / Single
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Innovation in Advertising / Single
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Innovation in Advertising / Single
Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Innovation in Advertising / Single
ROCK AND CODES
Agency: DDB Brasil / Sao Paulo
Client: Intel Category: Interactive Advertising / Augmented Reality
Property Guide App
Agency: The White Agency / Sydney
Client: Commonwealth Bank of Australia Category: Interactive Advertising / Augmented Reality
Write The Headline. Write The Future. Facebook App
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Augmented Reality
Inside Out
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Nickelodeon Halloween IDs
Agency: MTV Networks / New York
Client: Nickelodeon Category: Broadcast Design / Campaign
Expedition Titanic
Agency: Firstborn / NY
Client: RMS Titanic Category: Websites & Microsites / Corporate Website
Adobe Museum of Digital Media
Agency: Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Websites & Microsites / Corporate Website
Our Changing World
Agency: Grow Interactive / Norfolk
Client: FedEx Category: Websites & Microsites / Corporate Website
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe Category: Websites & Microsites / Corporate Website
TheSmarterCity
Agency: Ogilvy New York / New York
Client: IBM Category: Websites & Microsites / Corporate Website
Being a homeless
Agency: Marcel / Publicis Conseil / Paris
Client: Samusocial Category: Websites & Microsites / Corporate Website
Gatorade.com
Agency: VML / Kansas City
Client: Gatorade Category: Websites & Microsites / Corporate Website
Foundation Rwanda Flip Book
Agency: JWT/Atlanta / Atlanta
Client: Foundation Rwanda Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Tide Line Project
Agency: Spring Advertising / Vancouver
Client: David Suzuki Foundation Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stories From The Street
Agency: JWT Melbourne / Richmond
Client: Melbourne Writers Festival Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
The World Park
Agency: Agency magma / New york
Client: New York Central Park - Parks & Recreation Category: Integrated Branding / Integrated Branding Campaign - 360
C'mon LeBron
Agency: BBH / New York
Client: NYC & Co. Category: Integrated Branding / Integrated Branding Campaign - 360
Chrome Fast
Agency: BBH / New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Male Monument
Agency: CP+B / Gothenburg
Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
Pizza Turnaround
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Category: Integrated Branding / Integrated Branding Campaign - 360
30 days to win Julia over
Agency: DOUBLE YOU / Madrid
Client: Microsoft Category: Integrated Branding / Integrated Branding Campaign - 360
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
PEACE SHADOW, RECREATING NUKES MEMORIES
Agency: HAKUHODO Inc / Minato-ku
Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Integrated Branding / Integrated Branding Campaign - 360
Photochains
Agency: Leo Burnett / Millers Point
Client: Canon Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Design Merit Award
Agency:
Design Army / Washington
Client:
AIGA West Michigan
Title:
Freak Show and Tell
Category:
Collateral Design / Self-promotion
Annual ID:
11205D
Award:
2011 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Music
Annual ID:
11075E
Award:
2011 Branded Entertainment Merit Award
Agency:
Human / New york
Client:
Coachella
Title:
Golden Voice
Category:
Music
Annual ID:
11076E
Award:
2011 Branded Entertainment Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
SDIA Project
Category:
Music
Annual ID:
11077E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
We Can Do It Now
Category:
Music
Annual ID:
11078E
Award:
2011 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Justin Bieber
Category:
Music
Annual ID:
11079E
Award:
2011 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Usher
Category:
Music
Annual ID:
11080E
Award:
2011 Interactive Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AIDES
Title:
Graffiti
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11275N
Award:
2011 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
The Painted Journey
Category:
Innovation in Advertising / Single
Annual ID:
11429G
Award:
2011 Advertising Merit Award
Agency:
Akestam Holst / 10387
Client:
Pause Home Entertainment
Title:
The Human Jukebox
Category:
Innovation in Advertising / Single
Annual ID:
11430G
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Innovation in Advertising / Single
Annual ID:
11431G
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.(Machine)
Category:
Innovation in Advertising / Single
Annual ID:
11432G
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
EOS
Category:
Innovation in Advertising / Single
Annual ID:
11433G
Award:
2011 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Homemade is best
Category:
Innovation in Advertising / Single
Annual ID:
11434G
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11435G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
ING Direct
Title:
Human Billboard
Category:
Innovation in Advertising / Single
Annual ID:
11436G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Fiat
Title:
Street Evo
Category:
Innovation in Advertising / Single
Annual ID:
11437G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Shanghai
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Innovation in Advertising / Single
Annual ID:
11438G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Burger King
Title:
Whopper Face
Category:
Innovation in Advertising / Single
Annual ID:
11439G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Innovation in Advertising / Single
Annual ID:
11440G
Award:
2011 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Innovation in Advertising / Single
Annual ID:
11441G
Award:
2011 Advertising Merit Award
Agency:
rp& / santa monica
Client:
Acura
Title:
Inside Elliot's Head
Category:
Innovation in Advertising / Single
Annual ID:
11442G
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Innovation in Advertising / Single
Annual ID:
11443G
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Innovation in Advertising / Single
Annual ID:
11444G
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The John F. Kennedy Presidential Library
Title:
Our Speech
Category:
Innovation in Advertising / Single
Annual ID:
11445G
Award:
2011 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Intel
Title:
ROCK AND CODES
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11176N
Award:
2011 Interactive Merit Award
Agency:
The White Agency / Sydney
Client:
Commonwealth Bank of Australia
Title:
Property Guide App
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11177N
Award:
2011 Interactive Merit Award
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future. Facebook App
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11178N
Award:
2011 Design Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Seattle International Film Festival
Title:
Inside Out
Category:
Broadcast Design / Campaign
Annual ID:
11264D
Award:
2011 Design Merit Award
Agency:
MTV Networks / New York
Client:
Nickelodeon
Title:
Nickelodeon Halloween IDs
Category:
Broadcast Design / Campaign
Annual ID:
11265D
Award:
2011 Interactive Merit Award
Agency:
Firstborn / NY
Client:
RMS Titanic
Title:
Expedition Titanic
Category:
Websites & Microsites / Corporate Website
Annual ID:
11111N
Award:
2011 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Adobe Museum of Digital Media
Category:
Websites & Microsites / Corporate Website
Annual ID:
11112N
Award:
2011 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
FedEx
Title:
Our Changing World
Category:
Websites & Microsites / Corporate Website
Annual ID:
11113N
Award:
2011 Interactive Merit Award
Agency:
KOKOKAKA / Gothenburg
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Corporate Website
Annual ID:
11114N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
TheSmarterCity
Category:
Websites & Microsites / Corporate Website
Annual ID:
11115N
Award:
2011 Interactive Merit Award
Agency:
Marcel / Publicis Conseil / Paris
Client:
Samusocial
Title:
Being a homeless
Category:
Websites & Microsites / Corporate Website
Annual ID:
11116N
Award:
2011 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Gatorade
Title:
Gatorade.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
11117N
Award:
2011 Design Merit Award
Agency:
JWT/Atlanta / Atlanta
Client:
Foundation Rwanda
Title:
Foundation Rwanda Flip Book
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11290D
Award:
2011 Design Merit Award
Agency:
Spring Advertising / Vancouver
Client:
David Suzuki Foundation
Title:
The Tide Line Project
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11291D
Award:
2011 Design Merit Award
Agency:
JWT Melbourne / Richmond
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11292D
Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Kenny Powers Tubes
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11281N
Award:
2011 Interactive Merit Award
Agency:
Agency magma / New york
Client:
New York Central Park - Parks & Recreation
Title:
The World Park
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11282N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
NYC & Co.
Title:
C'mon LeBron
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11283N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Chrome Fast
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11284N
Award:
2011 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Philips
Title:
Male Monument
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11285N
Award:
2011 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's
Title:
Pizza Turnaround
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11286N
Award:
2011 Interactive Merit Award
Agency:
DOUBLE YOU / Madrid
Client:
Microsoft
Title:
30 days to win Julia over
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11287N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Homemade is best
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11288N
Award:
2011 Interactive Merit Award
Agency:
HAKUHODO Inc / Minato-ku
Client:
HIROSHIMA PEACE MEMORIAL MUSEUM
Title:
PEACE SHADOW, RECREATING NUKES MEMORIES
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11289N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon Australia
Title:
Photochains
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11290N