The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
GMC/Dude Perfect
Agency: Leo Burnett Detroit / Troy
Client: General Motors Corporation Category: Integrated Branding / Integrated Branding Campaign - 360
The Lottery of Life
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign - 360
Disposable Forest
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
The Search for the World's Greatest Salesperson
Agency: Ogilvy New York / New York
Client: OgilvyOne Worldwide Category: Integrated Branding / Integrated Branding Campaign - 360
U by Kotex*
Agency: Organic, Inc. / San Francisco
Client: Kimberly-Clark Category: Integrated Branding / Integrated Branding Campaign - 360
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
12 Second Strip
Agency: Publicis London / London
Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
The Film Room
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Sienna 360º Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Taxi Test Drive
Agency: TBWA\Vancouver / Vancouver
Client: Smart Car Category: Integrated Branding / Integrated Branding Campaign - 360
More Birthdays - Integrated 360
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Integrated Branding / Integrated Branding Campaign - 360
Philips Wake up the town
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project
Agency: Vice Media / Brooklyn
Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
The Zoning Plan
Agency: walker / zurich
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
Periodic Table
Agency: The Catalyst Agency / Singapore
Client: The Catalyst Agency Category: Branding / Logo/Trademark Design - Single Only
Forest Conservationist
Agency: arnab ray / Delhi
Client: Oindrilla Ray Category: Branding / Logo/Trademark Design - Single Only
Denise Nails
Agency: Williams Murray Hamm / London
Client: Denise Nails Category: Branding / Logo/Trademark Design - Single Only
Three Eyed Bros
Agency: Rucker & Co. / Dallas
Client: Three Eyed Bros Category: Branding / Logo/Trademark Design - Single Only
Heart Walk Logo
Agency: Bailey Lauerman / Lincoln
Client: Bailey Lauerman Category: Branding / Logo/Trademark Design - Single Only
BevForce Logo
Agency: Sandstrom Partners / Portland
Client: BevForce Category: Branding / Logo/Trademark Design - Single Only
Espolon
Agency: Landor Associates / San Francisco
Client: SKYY Spirits Category: Branding / Logo/Trademark Design - Single Only
Villa Herencia Logo
Agency: Manuel Olmo-Rodriguez / San Juan
Client: Villa Herencia Hotel Category: Branding / Logo/Trademark Design - Single Only
Chelsea Market merchandising logo
Agency: Square360 / Newark
Client: Chelsea Market Category: Branding / Logo/Trademark Design - Single Only
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Branding / Logo/Trademark Design - Single Only
The Lives They Lived
Agency: Mother / New York
Client: The New York Times Category: Branding / Logo/Trademark Design - Single Only
Metallic Ink T-shirt
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Collateral / Promotion (Agencies creating work for individuals)
Boardwalk Empire - Book Safe Hip Flask
Agency: HBO / New York
Client: HBO Category: Collateral / Promotion (Agencies creating work for individuals)
James Ready Board Game
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Collateral / Promotion (Agencies creating work for individuals)
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Agency: AD&D / Tokyo
Client: Bihaku Watanabe Company Category: Typography in Design / Campaign
Mint Musem
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Typography in Design / Campaign
Wear the Pants
Agency: Draftfcb San Francisco / San Francisco
Client: Dockers Category: Typography in Design / Campaign
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Typography in Design / Campaign
Handmade Posters
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Medimix Category: Typography in Design / Campaign
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf
Client: Bayer Vital GmbH Category: Typography in Design / Campaign
Devimco & Groupe Cholette
Agency: Bleublancrouge / Montreal
Client: Griffin Town Category: Typography in Design / Campaign
Conversation Bubbles
Agency: Leo Burnett Chicago / Chicago
Client: BlackBerry Category: Typography in Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Typography in Design / Campaign
Caribou Coffee Oven
Agency: Colle+McVoy / Minneapolis
Client: Caribou Coffee Category: Outdoor Design / Single
Maps
Agency: BBDO / New York
Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single
The Walking Dead Cab
Agency: Ireland/Davenport / Johannesburg
Client: FOX International Channels and Top TV Category: Outdoor Design / Single
The BMW Light Wall „Reflection“
Agency: Serviceplan / München
Client: BMW AG Deutschland Category: Outdoor Design / Single
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Public Service / Collateral - Campaign
More Birthdays - Wrapping Paper & Tubes
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Collateral - Campaign
Art From the Streets
Agency: space150 / Minneapolis
Client: Make Better Category: Public Service / Collateral - Campaign
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters - Campaign
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett Detroit / Troy
Client:
General Motors Corporation
Title:
GMC/Dude Perfect
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11291N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
The Lottery of Life
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11292N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11293N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11294N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
OgilvyOne Worldwide
Title:
The Search for the World's Greatest Salesperson
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11295N
Award:
2011 Interactive Merit Award
Agency:
Organic, Inc. / San Francisco
Client:
Kimberly-Clark
Title:
U by Kotex*
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11296N
Award:
2011 Interactive Merit Award
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11297N
Award:
2011 Interactive Merit Award
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
12 Second Strip
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11298N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
The Film Room
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11299N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna 360º Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11300N
Award:
2011 Interactive Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Smart Car
Title:
Taxi Test Drive
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11301N
Award:
2011 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays - Integrated 360
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11302N
Award:
2011 Interactive Merit Award
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Wake up the town
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11303N
Award:
2011 Interactive Merit Award
Agency:
Vice Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11304N
Award:
2011 Interactive Merit Award
Agency:
walker / zurich
Client:
Greenpeace
Title:
The Zoning Plan
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11305N
Award:
2011 Design Merit Award
Agency:
The Catalyst Agency / Singapore
Client:
The Catalyst Agency
Title:
Periodic Table
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11087D
Award:
2011 Design Merit Award
Agency:
arnab ray / Delhi
Client:
Oindrilla Ray
Title:
Forest Conservationist
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11088D
Award:
2011 Design Merit Award
Agency:
Williams Murray Hamm / London
Client:
Denise Nails
Title:
Denise Nails
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11089D
Award:
2011 Design Merit Award
Agency:
Rucker & Co. / Dallas
Client:
Three Eyed Bros
Title:
Three Eyed Bros
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11090D
Award:
2011 Design Merit Award
Agency:
Bailey Lauerman / Lincoln
Client:
Bailey Lauerman
Title:
Heart Walk Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11091D
Award:
2011 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
BevForce
Title:
BevForce Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11092D
Award:
2011 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
SKYY Spirits
Title:
Espolon
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11093D
Award:
2011 Design Merit Award
Agency:
Manuel Olmo-Rodriguez / San Juan
Client:
Villa Herencia Hotel
Title:
Villa Herencia Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11094D
Award:
2011 Design Merit Award
Agency:
Square360 / Newark
Client:
Chelsea Market
Title:
Chelsea Market merchandising logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11095D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11096D
Award:
2011 Design Merit Award
Agency:
Mother / New York
Client:
The New York Times
Title:
The Lives They Lived
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11097D
Award:
2011 Advertising Merit Award
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink T-shirt
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11250A
Award:
2011 Advertising Merit Award
Agency:
HBO / New York
Client:
HBO
Title:
Boardwalk Empire - Book Safe Hip Flask
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11251A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Board Game
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11252A
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11253A
Award:
2011 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Bihaku Watanabe Company
Title:
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Category:
Typography in Design / Campaign
Annual ID:
11306D
Award:
2011 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Musem
Category:
Typography in Design / Campaign
Annual ID:
11307D
Award:
2011 Design Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Dockers
Title:
Wear the Pants
Category:
Typography in Design / Campaign
Annual ID:
11308D
Award:
2011 Design Merit Award
Agency:
MARCEL PARIS / Paris
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Typography in Design / Campaign
Annual ID:
11309D
Award:
2011 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Medimix
Title:
Handmade Posters
Category:
Typography in Design / Campaign
Annual ID:
11310D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Black Grace
Title:
Verses
Category:
Typography in Design / Campaign
Annual ID:
11311D
Award:
2011 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Typography in Design / Campaign
Annual ID:
11312D
Award:
2011 Design Merit Award
Agency:
Bleublancrouge / Montreal
Client:
Griffin Town
Title:
Devimco & Groupe Cholette
Category:
Typography in Design / Campaign
Annual ID:
11313D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
BlackBerry
Title:
Conversation Bubbles
Category:
Typography in Design / Campaign
Annual ID:
11314D
Award:
2011 Design Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Red Brick Specialty Packaging
Category:
Typography in Design / Campaign
Annual ID:
11315D
Award:
2011 Design Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Caribou Coffee
Title:
Caribou Coffee Oven
Category:
Outdoor Design / Single
Annual ID:
11219D
Award:
2011 Design Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/The Art of Shaving
Title:
Maps
Category:
Outdoor Design / Single
Annual ID:
11220D
Award:
2011 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
FOX International Channels and Top TV
Title:
The Walking Dead Cab
Category:
Outdoor Design / Single
Annual ID:
11221D
Award:
2011 Design Merit Award
Agency:
Serviceplan / München
Client:
BMW AG Deutschland
Title:
The BMW Light Wall „Reflection“
Category:
Outdoor Design / Single
Annual ID:
11222D
Award:
2011 Design Merit Award
Agency:
Y&R Lima/RKCR Y&R/London
Client:
Land Rover
Title:
Construction
Category:
Outdoor Design / Single
Annual ID:
11223D
Award:
2011 Design Merit Award
Agency:
Y&R Lima/RKCR Y&R/London
Client:
Land Rover
Title:
Rescue
Category:
Outdoor Design / Single
Annual ID:
11224D
Award:
2011 Design Merit Award
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Public Service / Collateral - Campaign
Annual ID:
11293D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays - Wrapping Paper & Tubes
Category:
Public Service / Collateral - Campaign
Annual ID:
11294D
Award:
2011 Design Merit Award
Agency:
space150 / Minneapolis
Client:
Make Better
Title:
Art From the Streets
Category:
Public Service / Collateral - Campaign
Annual ID:
11295D
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin and CafiAspirin
Category:
Collateral / Posters - Campaign
Annual ID:
11223A