The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Business of Your Brain
Agency: Young & Rubicam / New York
Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single
Communication Shutdown
Agency: SapientNitro Brisbane / Brisbane
Client: AEIOU Foundation Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Consumer Television / Under $80K Budget - Single
Spinal Cord and Brain injuries
Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client: Channel 3 Telethon Category: Consumer Television / Under $80K Budget - Single
Honk If You're Human
Agency: Three Drunk Monkeys / Sydney
Client: BBc Knowledge Category: Consumer Television / Under $80K Budget - Single
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Freshlock : Cornflakes/Raisins/Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Coin Landscapes
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Out Of Home / Campaign
Clockwork Orange, Willy Wonka, Dragon Tattoo
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Category: Out Of Home / Campaign
Daffy's Underground Puzzle
Agency: Johannes Leonardo / New York
Client: Daffy's Category: Out Of Home / Campaign
James Ready Coupon Billboard
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Campaign
James Ready Fall Billboard Campaign
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Campaign
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute For Conscious Consumption Category: Out Of Home / Campaign
Cars
Agency: Publicis Communications Schweiz AG / Zurich
Client: Renault Suisse SA Category: Out Of Home / Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Out Of Home / Campaign
Little Billboard
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Out Of Home / Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree
Agency: DDB China Group / Shanghai
Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow
Agency: Scholz & Friends Zürich / Zürich
Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
Them-and-Us
Agency: Disturbance/The Distillery / Stockholm
Client: Amnesty International Category: Branding / Booklet/Brochure
This Book Is A Weapon
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Branding / Booklet/Brochure
Chinzan-so Garden Pagoda
Agency: Nippon Design Center, Inc. / Tokyo
Client: FUJITA KANKO INC Category: Branding / Booklet/Brochure
I AM Campaign Booklet
Agency: Alt Group / Ponsonby
Client: Auckland Museum Category: Branding / Booklet/Brochure
manifesto books
Agency: mono / minneapolis
Client: Harvard Business School Category: Branding / Booklet/Brochure
Loyola Sophomore/Junior Search Piece
Agency: 160over90 / Philadelphia
Client: Loyola University Maryland Category: Branding / Booklet/Brochure
Tamiya Business Card
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: Siam Tamiya Category: Collateral Design / P.O.P. and In-Store - Single
Tangram - Play
Agency: Out of the Box / Delhi
Client: SM Store/Marvel Group of Companies Category: Collateral Design / P.O.P. and In-Store - Single
TOWER HAMLETS POSTER CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Eye
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION Category: Public Service / Outdoor and Posters - Campaign
Belum Temengor Petition Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Mint Museum
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Public Service / Outdoor and Posters - Campaign
REPLAY Season II
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
REPLAY Season III
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
Nike 2010 Fall Basketball Campaign ?Lian Documentary
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike Sports (China) Co., Ltd. Category: Film / Documentaries
Change the Game
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Converse Category: Film / Documentaries
Sony "The Rocket Project"
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Non-Broadcast / Campaign
Burn
Agency: Publicis Mojo / Walsh Bay
Client: The Coca-Cola Company Category: Non-Broadcast / Campaign
Adidas, Give Your All
Agency: TBWA/Tequila / auckland CBD
Client: Adidas, All Blacks NZRU Category: Non-Broadcast / Campaign
More Birthdays
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Non-Broadcast / Campaign
Delete Text Driving
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Small Space Print / Single
Antique/Safe/Car
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Midea Category: Trade / Full Page or Spread - Campaign
Pantone
Agency: Sra. Rushmore Madrid / Madrid
Client: Renfe Category: Trade / Full Page or Spread - Campaign
Maradona Kick Ups
Agency: Droga5 / New York
Client: Puma Category: Mobile Applications/Sites / Branded Games
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11234N
Award:
2011 Interactive Merit Award
Agency:
Young & Rubicam / New York
Client:
Xerox
Title:
Business of Your Brain
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11235N
Award:
2011 Interactive Merit Award
Agency:
SapientNitro Brisbane / Brisbane
Client:
AEIOU Foundation
Title:
Communication Shutdown
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
11239N
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11381T
Award:
2011 Advertising Merit Award
Agency:
Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client:
Channel 3 Telethon
Title:
Spinal Cord and Brain injuries
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11382T
Award:
2011 Advertising Merit Award
Agency:
Three Drunk Monkeys / Sydney
Client:
BBc Knowledge
Title:
Honk If You're Human
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11383T
Award:
2011 Advertising Merit Award
Agency:
Grey Comunicação / Sao Paulo
Client:
Mercedes-Benz
Title:
Fit
Category:
Out Of Home / Campaign
Annual ID:
11196A
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Out Of Home / Campaign
Annual ID:
11197A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes/Raisins/Crackers
Category:
Out Of Home / Campaign
Annual ID:
11198A
Award:
2011 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Coin Landscapes
Category:
Out Of Home / Campaign
Annual ID:
11199A
Award:
2011 Advertising Merit Award
Agency:
DraftFCB Auckland / Auckland
Client:
Whitcoulls
Title:
Clockwork Orange, Willy Wonka, Dragon Tattoo
Category:
Out Of Home / Campaign
Annual ID:
11200A
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Daffy's
Title:
Daffy's Underground Puzzle
Category:
Out Of Home / Campaign
Annual ID:
11202A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard
Category:
Out Of Home / Campaign
Annual ID:
11203A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Fall Billboard Campaign
Category:
Out Of Home / Campaign
Annual ID:
11204A
Award:
2011 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute For Conscious Consumption
Title:
Exclusive Beach
Category:
Out Of Home / Campaign
Annual ID:
11205A
Award:
2011 Advertising Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Renault Suisse SA
Title:
Cars
Category:
Out Of Home / Campaign
Annual ID:
11206A
Award:
2011 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Out Of Home / Campaign
Annual ID:
11207A
Award:
2011 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
smart Canada
Title:
Little Billboard
Category:
Out Of Home / Campaign
Annual ID:
11213A
Award:
2011 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11216D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11217D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends Zürich / Zürich
Client:
Emmi Schweiz AG
Title:
Lightshow
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11218D
Award:
2011 Design Merit Award
Agency:
Disturbance/The Distillery / Stockholm
Client:
Amnesty International
Title:
Them-and-Us
Category:
Branding / Booklet/Brochure
Annual ID:
11080D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
This Book Is A Weapon
Category:
Branding / Booklet/Brochure
Annual ID:
11081D
Award:
2011 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
FUJITA KANKO INC
Title:
Chinzan-so Garden Pagoda
Category:
Branding / Booklet/Brochure
Annual ID:
11082D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Auckland Museum
Title:
I AM Campaign Booklet
Category:
Branding / Booklet/Brochure
Annual ID:
11083D
Award:
2011 Design Merit Award
Agency:
mono / minneapolis
Client:
Harvard Business School
Title:
manifesto books
Category:
Branding / Booklet/Brochure
Annual ID:
11084D
Award:
2011 Design Merit Award
Agency:
160over90 / Philadelphia
Client:
Loyola University Maryland
Title:
Loyola Sophomore/Junior Search Piece
Category:
Branding / Booklet/Brochure
Annual ID:
11085D
Award:
2011 Design Merit Award
Agency:
Serviceplan / München
Client:
LEGO GmbH
Title:
Lego Signs
Category:
Branding / Booklet/Brochure
Annual ID:
11086D
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
Siam Tamiya
Title:
Tamiya Business Card
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11175D
Award:
2011 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
SM Store/Marvel Group of Companies
Title:
Tangram - Play
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11176D
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
TOWER HAMLETS POSTER CAMPAIGN
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11274A
Award:
2011 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
THAI HEALTH PROMOTION FOUNDATION
Title:
Eye
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11275A
Award:
2011 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Malaysian Nature Society (MNS)
Title:
Belum Temengor Petition Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11276A
Award:
2011 Advertising Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Museum
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11277A
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
Darren Jew
Category:
Film / Documentaries
Annual ID:
11039E
Award:
2011 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
Stella Artois
Title:
Up There
Category:
Film / Documentaries
Annual ID:
11040E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season II
Category:
Film / Documentaries
Annual ID:
11041E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season III
Category:
Film / Documentaries
Annual ID:
11042E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike Sports (China) Co., Ltd.
Title:
Nike 2010 Fall Basketball Campaign ?Lian Documentary
Category:
Film / Documentaries
Annual ID:
11043E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Converse
Title:
Change the Game
Category:
Film / Documentaries
Annual ID:
11044E
Award:
2011 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony "The Rocket Project"
Category:
Non-Broadcast / Campaign
Annual ID:
11424T
Award:
2011 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
The Coca-Cola Company
Title:
Burn
Category:
Non-Broadcast / Campaign
Annual ID:
11425T
Award:
2011 Advertising Merit Award
Agency:
TBWA/Tequila / auckland CBD
Client:
Adidas, All Blacks NZRU
Title:
Adidas, Give Your All
Category:
Non-Broadcast / Campaign
Annual ID:
11426T
Award:
2011 Advertising Merit Award
Agency:
TDA_Boulder / Boulder
Client:
FirstBank
Title:
Customer Service
Category:
Non-Broadcast / Campaign
Annual ID:
11427T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays
Category:
Non-Broadcast / Campaign
Annual ID:
11428T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Delete Text Driving
Category:
Small Space Print / Single
Annual ID:
11166A
Award:
2011 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Yakla Snow Lotus
Category:
Small Space Print / Single
Annual ID:
11167A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Midea
Title:
Antique/Safe/Car
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
11210A
Award:
2011 Advertising Merit Award
Agency:
Sra. Rushmore Madrid / Madrid
Client:
Renfe
Title:
Pantone
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
11211A
Award:
2011 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Maradona Kick Ups
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
11154N