The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dexter Game On
Agency: Modernista! / Boston
Client: Showtime Category: Mobile Applications/Sites / Branded Games
Alicia Keys OpenMic
Agency: Rain / American Fork
Client: Sony Music Entertainment Category: Mobile Applications/Sites / Branded Games
Gas, Toilet, Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Collateral / P.O.P and In-store - Campaign
ANIMALS
Agency: CONTRAPUNTO BBDO / Madrid
Client: SMART Category: Collateral / P.O.P and In-store - Campaign
Thoughtful Design
Agency: Gotham / New York
Client: Britax Category: Collateral / P.O.P and In-store - Campaign
Fashion Always Returns
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Procter&Gamble Category: Collateral / P.O.P and In-store - Campaign
Peepholes
Agency: Ogilvy Johannesburg / Johannesburg
Client: Exclusive Books Category: Collateral / P.O.P and In-store - Campaign
Accessories Required
Agency: Y&R Dubai / DUBAI
Client: Harvey Nichols Category: Collateral / P.O.P and In-store - Campaign
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Fevi Kwik
Agency: Ogilvy Hong Kong / Hong Kong
Client: Pidilite Industries Limited Category: Collateral Design / Posters - Single
Psycho
Agency: Team Detroit - Pulse / Dearborn
Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
watary
Agency: DENTSU INC. / Tokyo
Client: Victor Entertainment, Inc. Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Wizard of OZ
Agency: Team Detroit - Pulse / Dearborn
Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
iPad Book Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Aircraft
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Confetti
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Makati Shangrila Category: Collateral Design / Posters - Single
Ohara Piano School
Agency: E.Co.,Ltd. / Tokyo
Client: Ohara Piano School Category: Collateral Design / Posters - Single
WA FABRIC COLLECTION 2011
Agency: 702 Design Works Inc. / Tokyo
Client: WA LTD. Category: Collateral Design / Posters - Single
Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral Design / Posters - Single
Engine-driven free kicker "Castrol Ichi-GO"
Agency: Ogilvy & Mather Japan / Tokyo
Client: BP Castrol K.K. Category: Interactive Advertising / Environmental / Experiential - Campaign
Honda Loves You Back
Agency: RPA / Santa Moinca
Client: American Honda Motor Company Category: Interactive Advertising / Environmental / Experiential - Campaign
The Xide Mood
Agency: Akestam Holst / 10387
Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
myFry
Agency: Dare / London
Client: Penguin Books Category: Mobile Applications/Sites / Consumer Goods
Kondis - The App
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Translate for Animals
Agency: glue Isobar / London
Client: Google Category: Mobile Applications/Sites / Consumer Goods
Have a Camper Day iPad
Agency: herraiz soto & co / barcelona
Client: Camper Category: Mobile Applications/Sites / Consumer Goods
adidas Originals - Death Star Superlaser Application
Agency: Sid Lee / Montreal
Client: adidas Category: Mobile Applications/Sites / Consumer Goods
Safe Text
Agency: Ogilvy & Mather / London
Client: Conde Nast Category: Mobile Applications/Sites / Consumer Goods
Unequal Childhood Paper-cutting Campaign
Agency: Leo Burnett / Hong Kong
Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
Super Sexy CPR
Agency: Red Urban / Toronto
Client: Fortnight Lingerie Category: Online Films And Video / Self-Promotion - Single
SANDWICH
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO WALKERS Category: Integrated Branding / Integrated Branding Campaign
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign
Chrome Fast
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Integrated Branding / Integrated Branding Campaign
MIN vs Porsche
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Integrated Branding Campaign
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne
Client: Sensis Yellow Pages Category: Integrated Branding / Integrated Branding Campaign
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd Category: Integrated Branding / Integrated Branding Campaign
Real Stories
Agency: Colenso BBDO / Auckland
Client: TVNZ Category: Integrated Branding / Integrated Branding Campaign
Baby Carrots
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Integrated Branding / Integrated Branding Campaign
You know you Love it
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Integrated Branding / Integrated Branding Campaign
Parallel Lines
Agency: DDB London / London
Client: Philips Category: Integrated Branding / Integrated Branding Campaign
The Election Campaign
Agency: DDB London / London
Client: Marmite Category: Integrated Branding / Integrated Branding Campaign
Weekday Tickets
Agency: DDB Stockholm / Stockholm
Client: Royal Opera in Stockholm Category: Integrated Branding / Integrated Branding Campaign
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign
Republica Popular do Corinthians
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
SMASH - a guitar born-to-be-destroyed -
Agency: HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client: K'S JAPAN Category: Integrated Branding / Integrated Branding Campaign
On the card.
Agency: Happy Soldiers / Sydney
Client: Virgin Money Category: Integrated Branding / Integrated Branding Campaign
Drop Everything For Love
Agency: JWT / New York
Client: Diamond Trading Company Category: Integrated Branding / Integrated Branding Campaign
The Campaign for the "You Know What"
Agency: King James / Cape Town
Client: Comair Ltd Category: Integrated Branding / Integrated Branding Campaign
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
Award:
2011 Interactive Merit Award
Agency:
Modernista! / Boston
Client:
Showtime
Title:
Dexter Game On
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
11155N
Award:
2011 Interactive Merit Award
Agency:
Rain / American Fork
Client:
Sony Music Entertainment
Title:
Alicia Keys OpenMic
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
11156N
Award:
2011 Advertising Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Navicom Technology Pte Ltd
Title:
Gas, Toilet, Love
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11244A
Award:
2011 Advertising Merit Award
Agency:
CONTRAPUNTO BBDO / Madrid
Client:
SMART
Title:
ANIMALS
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11245A
Award:
2011 Advertising Merit Award
Agency:
Gotham / New York
Client:
Britax
Title:
Thoughtful Design
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11246A
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Procter&Gamble
Title:
Fashion Always Returns
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11247A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Exclusive Books
Title:
Peepholes
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11248A
Award:
2011 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Harvey Nichols
Title:
Accessories Required
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11249A
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral Design / Posters - Single
Annual ID:
11139D
Award:
2011 Design Merit Award
Agency:
Ogilvy Hong Kong / Hong Kong
Client:
Pidilite Industries Limited
Title:
Fevi Kwik
Category:
Collateral Design / Posters - Single
Annual ID:
11140D
Award:
2011 Design Merit Award
Agency:
Team Detroit - Pulse / Dearborn
Client:
Detroit Symphony Orchestra
Title:
Psycho
Category:
Collateral Design / Posters - Single
Annual ID:
11141D
Award:
2011 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Victor Entertainment, Inc.
Title:
watary
Category:
Collateral Design / Posters - Single
Annual ID:
11142D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral Design / Posters - Single
Annual ID:
11143D
Award:
2011 Design Merit Award
Agency:
Team Detroit - Pulse / Dearborn
Client:
Detroit Symphony Orchestra
Title:
Wizard of OZ
Category:
Collateral Design / Posters - Single
Annual ID:
11144D
Award:
2011 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad Book Poster
Category:
Collateral Design / Posters - Single
Annual ID:
11145D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Aircraft
Category:
Collateral Design / Posters - Single
Annual ID:
11146D
Award:
2011 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Makati Shangrila
Title:
Confetti
Category:
Collateral Design / Posters - Single
Annual ID:
11147D
Award:
2011 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
Ohara Piano School
Title:
Ohara Piano School
Category:
Collateral Design / Posters - Single
Annual ID:
11148D
Award:
2011 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
WA LTD.
Title:
WA FABRIC COLLECTION 2011
Category:
Collateral Design / Posters - Single
Annual ID:
11149D
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Marble
Category:
Collateral Design / Posters - Single
Annual ID:
11150D
Award:
2011 Interactive Merit Award
Agency:
Ogilvy & Mather Japan / Tokyo
Client:
BP Castrol K.K.
Title:
Engine-driven free kicker "Castrol Ichi-GO"
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
11216N
Award:
2011 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Company
Title:
Honda Loves You Back
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
11217N
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
Carlsberg
Title:
The Xide Mood
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11157N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Penguin Books
Title:
myFry
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11158N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Kondis - The App
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11159N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Google
Title:
Translate for Animals
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11160N
Award:
2011 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Camper
Title:
Have a Camper Day iPad
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11161N
Award:
2011 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
adidas Originals - Death Star Superlaser Application
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11162N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Conde Nast
Title:
Safe Text
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11163N
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Christina Noble Children's Foundation
Title:
Unequal Childhood Paper-cutting Campaign
Category:
Direct Mail / Campaign
Annual ID:
11252D
Award:
2011 Interactive Merit Award
Agency:
Red Urban / Toronto
Client:
Fortnight Lingerie
Title:
Super Sexy CPR
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11278N
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO WALKERS
Title:
SANDWICH
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11459G
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11460G
Award:
2011 Advertising Merit Award
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Chrome Fast
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11461G
Award:
2011 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
MIN vs Porsche
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11462G
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO and Proximity Melbourne / Melbourne
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11463G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11464G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
TVNZ
Title:
Real Stories
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11465G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Baby Carrots
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11466G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
You know you Love it
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11467G
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Philips
Title:
Parallel Lines
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11468G
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Marmite
Title:
The Election Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11469G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11470G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11471G
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
Republica Popular do Corinthians
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11472G
Award:
2011 Advertising Merit Award
Agency:
HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client:
K'S JAPAN
Title:
SMASH - a guitar born-to-be-destroyed -
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11473G
Award:
2011 Advertising Merit Award
Agency:
Happy Soldiers / Sydney
Client:
Virgin Money
Title:
On the card.
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11474G
Award:
2011 Advertising Merit Award
Agency:
JWT / New York
Client:
Diamond Trading Company
Title:
Drop Everything For Love
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11475G
Award:
2011 Advertising Merit Award
Agency:
King James / Cape Town
Client:
Comair Ltd
Title:
The Campaign for the "You Know What"
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11476G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11477G