The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok Category: Social Media / Best Use of Social Media
Birding the Net
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Social Media / Best Use of Social Media
Secret Mean Stinks
Agency: imc2 / Dallas
Client: Secret Category: Social Media / Best Use of Social Media
Obermutten - A Little Village Goes Global
Agency: Jung von Matt / Limmat / Zurich
Client: Graubuenden Category: Social Media / Best Use of Social Media
YouTube Secret Talents
Agency: Kolle Rebbe / Hamburg
Client: Google Germany GmbH Category: Social Media / Best Use of Social Media
No Rights No Women
Agency: Leo Burnett Beirut / Beirut
Client: No Rights No Women Category: Social Media / Best Use of Social Media
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Social Media / Best Use of Social Media
Real Friend on Facebook
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Mr. Clean Category: Social Media / Best Use of Social Media
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer Category: Social Media / Best Use of Social Media
YouTube Takeover
Agency: Mullen / Boston
Client: JetBlue Category: Social Media / Best Use of Social Media
How 'Speedkills' Killed Speed
Agency: Naked Communications Sydney / Sydney
Client: Transport Accident Commission Category: Social Media / Best Use of Social Media
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Social Media / Best Use of Social Media
The Social Interview
Agency: R/GA / New York
Client: R/GA Category: Social Media / Best Use of Social Media
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Million Mile Joe
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Sponsafier 3
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Social Media / Best Use of Social Media
Holidays without Internet
Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich
Client: Switzerland Tourism Category: Social Media / Best Use of Social Media
Facebook "Fist"
Agency: TBWA\Chiat\Day / New York
Client: Wrigley Category: Social Media / Best Use of Social Media
Blue Skittles - Like The Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Social Media / Best Use of Social Media
Chauncey Billups Garage Sale
Agency: TDA_Boulder / Boulder
Client: Billups Elite Category: Social Media / Best Use of Social Media
Doug, the Orange Spokespuppet
Agency: Team Detroit / Dearborn
Client: Ford Motor Company Category: Social Media / Best Use of Social Media
The Creators Project
Agency: VIRTUE Worldwide / Brooklyn
Client: Intel Category: Social Media / Best Use of Social Media
150years of Mammut - the biggest peak project in history
Agency: webguerillas GmbH / Munich
Client: Mammut Sports Group AG Category: Social Media / Best Use of Social Media
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS Category: Gaming / Branded mobile games
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Orchestra
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer Category: Newspaper / Small Space Print - Single
The PNC Christmas Price Index Express
Agency: Deutsch Inc. / NEw york
Client: PNC Bank Category: Websites / Services
Always Epic - Brian Wilson
Agency: Hill Holliday / Boston
Client: Major League Baseball Category: Websites / Services
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Websites / Services
Holidays without Internet
Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich
Client: Switzerland Tourism Category: Websites / Services
Like Me Back, Heels or Flats, First Had Sex
Agency: DDB Canada / Vancouver / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
SUDDENLY IT HAPPENS
Agency: Forsman & Bodenfors / Gothenburg
Client: TRISS (SWEDISH LOTTERY) Category: Public Service / Television - Campaign
WMF peelers
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Outdoor Design / Billboards - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Outdoor Design / Billboards - Campaign
Shiphunt - Oceans of Treasure
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Gaming / Online gaming
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Gaming / Online gaming
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Reebok
Title:
The Promise Keeper
Category:
Social Media / Best Use of Social Media
Annual ID:
12314N
Award:
2012 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Audubon Society
Title:
Birding the Net
Category:
Social Media / Best Use of Social Media
Annual ID:
12315N
Award:
2012 Interactive Merit Award
Agency:
imc2 / Dallas
Client:
Secret
Title:
Secret Mean Stinks
Category:
Social Media / Best Use of Social Media
Annual ID:
12316N
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Graubuenden
Title:
Obermutten - A Little Village Goes Global
Category:
Social Media / Best Use of Social Media
Annual ID:
12317N
Award:
2012 Interactive Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Google Germany GmbH
Title:
YouTube Secret Talents
Category:
Social Media / Best Use of Social Media
Annual ID:
12318N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
No Rights No Women
Title:
No Rights No Women
Category:
Social Media / Best Use of Social Media
Annual ID:
12319N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Social Media / Best Use of Social Media
Annual ID:
12320N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Mr. Clean
Title:
Real Friend on Facebook
Category:
Social Media / Best Use of Social Media
Annual ID:
12321N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Cheer
Title:
Dig It! Get It!
Category:
Social Media / Best Use of Social Media
Annual ID:
12322N
Award:
2012 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
YouTube Takeover
Category:
Social Media / Best Use of Social Media
Annual ID:
12323N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sydney / Sydney
Client:
Transport Accident Commission
Title:
How 'Speedkills' Killed Speed
Category:
Social Media / Best Use of Social Media
Annual ID:
12324N
Award:
2012 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Social Media / Best Use of Social Media
Annual ID:
12325N
Award:
2012 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
The Feed
Category:
Social Media / Best Use of Social Media
Annual ID:
12326N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
The Social Interview
Category:
Social Media / Best Use of Social Media
Annual ID:
12327N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Social Media / Best Use of Social Media
Annual ID:
12328N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe
Category:
Social Media / Best Use of Social Media
Annual ID:
12329N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Sponsafier 3
Category:
Social Media / Best Use of Social Media
Annual ID:
12330N
Award:
2012 Interactive Merit Award
Agency:
SPILLMANN/FELSER/LEO BURNETT / Zurich
Client:
Switzerland Tourism
Title:
Holidays without Internet
Category:
Social Media / Best Use of Social Media
Annual ID:
12331N
Award:
2012 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Wrigley
Title:
Facebook "Fist"
Category:
Social Media / Best Use of Social Media
Annual ID:
12332N
Award:
2012 Interactive Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Blue Skittles - Like The Rainbow
Category:
Social Media / Best Use of Social Media
Annual ID:
12333N
Award:
2012 Interactive Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Billups Elite
Title:
Chauncey Billups Garage Sale
Category:
Social Media / Best Use of Social Media
Annual ID:
12334N
Award:
2012 Interactive Merit Award
Agency:
Team Detroit / Dearborn
Client:
Ford Motor Company
Title:
Doug, the Orange Spokespuppet
Category:
Social Media / Best Use of Social Media
Annual ID:
12335N
Award:
2012 Interactive Merit Award
Agency:
VIRTUE Worldwide / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Social Media / Best Use of Social Media
Annual ID:
12336N
Award:
2012 Interactive Merit Award
Agency:
webguerillas GmbH / Munich
Client:
Mammut Sports Group AG
Title:
150years of Mammut - the biggest peak project in history
Category:
Social Media / Best Use of Social Media
Annual ID:
12337N
Award:
2012 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS
Title:
THE NIGHTJAR
Category:
Gaming / Branded mobile games
Annual ID:
12090E
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Newspaper / Small Space Print - Single
Annual ID:
12142A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12143A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12144A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Newspaper / Small Space Print - Single
Annual ID:
12145A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Newspaper / Small Space Print - Single
Annual ID:
12146A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Newspaper / Small Space Print - Single
Annual ID:
12147A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Bayer
Title:
Orchestra
Category:
Newspaper / Small Space Print - Single
Annual ID:
12148A
Award:
2012 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Google
Title:
What Do You Love?
Category:
Websites / Services
Annual ID:
12122N
Award:
2012 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Adobe
Title:
The Expressive Web
Category:
Websites / Services
Annual ID:
12123N
Award:
2012 Interactive Merit Award
Agency:
Deutsch Inc. / NEw york
Client:
PNC Bank
Title:
The PNC Christmas Price Index Express
Category:
Websites / Services
Annual ID:
12124N
Award:
2012 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Major League Baseball
Title:
Always Epic - Brian Wilson
Category:
Websites / Services
Annual ID:
12125N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Services
Annual ID:
12126N
Award:
2012 Interactive Merit Award
Agency:
SPILLMANN/FELSER/LEO BURNETT / Zurich
Client:
Switzerland Tourism
Title:
Holidays without Internet
Category:
Websites / Services
Annual ID:
12127N
Award:
2012 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Like Me Back, Heels or Flats, First Had Sex
Category:
Public Service / Television - Campaign
Annual ID:
12285T
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TRISS (SWEDISH LOTTERY)
Title:
SUDDENLY IT HAPPENS
Category:
Public Service / Television - Campaign
Annual ID:
12286T
Award:
2012 Design Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
WMF peelers
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12164D
Award:
2012 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12165D
Award:
2012 Branded Entertainment Merit Award
Agency:
.99 / Auckland
Client:
Mike Tod
Title:
Who Murdered Rico?
Category:
Gaming / Online gaming
Annual ID:
12078E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Shiphunt - Oceans of Treasure
Category:
Gaming / Online gaming
Annual ID:
12079E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Gaming / Online gaming
Annual ID:
12080E
Award:
2012 Branded Entertainment Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Wieners + Wieners GmbH
Title:
Wieners + Wieners Christmas dictation
Category:
Gaming / Online gaming
Annual ID:
12081E
Award:
2012 Branded Entertainment Merit Award
Agency:
Idle Games / San Francisco
Client:
Idle Games
Title:
Idle Worship
Category:
Gaming / Online gaming
Annual ID:
12082E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Gaming / Online gaming
Annual ID:
12083E
Award:
2012 Branded Entertainment Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Gaming / Online gaming
Annual ID:
12084E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Allianz
Title:
Live Frog
Category:
Gaming / Online gaming
Annual ID:
12085E